Traditional Culture Encyclopedia - Photography major - Is the production of advertising light box inkjet or photo?

Is the production of advertising light box inkjet or photo?

The production of advertising light box can be inkjet or photo, but the specific choice of which way to make it depends on the advertising design and the effect to be achieved.

Ink-jet printing and photography are widely used in the field of advertising production, each with different characteristics and applicable occasions.

Ink-jet printing is usually used to make large-scale advertisements, such as ground advertisements and enclosure advertisements in shopping malls. Its advantages are bright colors, vivid pictures and great advertising effect. The color mode of ink-jet image is usually CMYK, which requires that there cannot be a single black value in the image, and CMYK color must be added to form mixed color.

Portraits are more suitable for small advertisements, such as light boxes, Yi Labao and X-shaped brackets. Its advantages are high definition, bright color and high reduction. For some advertisements that need to be carefully presented, such as people photography, product details display and so on. Photos can better show details and texture.

If you need to make some advertising light boxes with small size and fine content, such as portrait photography and product details display, photo will be more suitable. But if what needs to be done is the exterior wall of shopping malls, large shopping malls, billboards on highways, etc. These large-area and long-distance viewing billboards need painting.