What is the difference between advertising photography and other photography in terms of professional characteristics and artistic characteristics?

Advertising photography is not something that ordinary photographers can do. It has a prominent theme and a spatial angle relative to the subject. Some only have close-ups, but there is no live performance! But it can also let you know his theme!

The effect he wants to achieve needs some auxiliary tools and equipment to show it!

For example, an apple with water droplets, an ordinary apple you shoot with water droplets, cannot have the smart beauty of water droplets and the fresh luster of apples. As advertising photography, he not only chooses full and high-quality apples! Moreover, a layer of wax will be put on the apple before shooting, so that water droplets can be hung on the apple to achieve the required effect! Of course, some equipment such as lighting is also indispensable!