Traditional Culture Encyclopedia - Photography major - Function of sample photo album

Function of sample photo album

Sample is not only the company's product sample album and enterprise introduction sample album, but also one of the important forms of enterprise and product promotion. Most customers generally don't visit your company in person because of time and space problems. Therefore, company samples and product samples are absolutely necessary. Company samples are the only advertising media that can quickly and effectively let customers know about you. In view of their biggest question, we should seek your company's corporate culture, discover potential goods and seek business opportunities. Introduce positive corporate image publicity through examples. For potential customers or long-term customers, the company sample album can be described as an indispensable publicity material. With smooth lines, harmonious pictures and beautiful words, the company's style, concept and brand image are displayed in an all-round and three-dimensional way. In today's business activities, sample albums play an increasingly important role in corporate image promotion and product sales. In the business operation in different places, proofs play the role of communication bridge. What do you do, what services you can provide, what are your advantages, etc., can be statically displayed in front of your target consumers through exquisite sample albums. The expression method of product sample atlas.

1. From the standpoint of producers, fully understand and appreciate the guiding ideology, product characteristics and target level of enterprises, so as to obtain first-hand vegetarian dishes related to product information (the information provided by enterprises is only the original basis).

2. From the perspective of market and audience, analyze and summarize consumers' desires, so as to grasp their psychological tendency and motivation, and then find out the best expression. Among them, whether the information is correct and the positioning is appropriate will determine the success or failure of the sample album.

A good demo album must correctly convey the excellent quality and performance of the product, and at the same time bring an excellent visual experience to the audience, so as to enhance the value after purchase and use. In the process of serving customers, some customers ask what is the difference between album design and sample design. In fact, there is no difference, but consumers have different environments and different names. Common names include: enterprise album design, product album design, corporate brochure, sample album, annual report design, manual design, company profile design, colorpage design, single page design, folding design, etc. Excellent sample design companies will consider printing costs, paper opening methods, materials, printing volume and other factors when designing! The album design not only pays attention to the photography, design and printing of the album, but also pays attention to the important task of communication between the enterprise (or product) and the target audience, which can best reflect the individual image and superior image of the enterprise (or product). Therefore, the brand album design of the album design company is to fully understand the brand culture of the enterprise or product, then analyze the target object and market status of the album, based on the corporate image standard, then carry out in-depth and comprehensive corporate (or product) image design performance, and finally complete the brand album design task with perceptual photography and excellent printing technology.

In essence, the process of planning and making enterprise picture books is a process of refining and showing the essence of enterprise ideas. I know how to make best-selling goods by strategy, and I have abandoned the practice that most design companies design for the sake of design and have no purpose. Under the guidance of professional strategy, starting from customer demand, combined with market and scientific analysis, targeted design will help enterprises and products stand out in the smoke-filled business war …