Traditional Culture Encyclopedia - Photography major - Which aspect of environmental design, visual communication and product design is better for employment? Which major is better?

Which aspect of environmental design, visual communication and product design is better for employment? Which major is better?

The three majors have a wide range of employment and each has its own advantages. Whether it is environmental design, visual communication design or product design, it has its own characteristics, that is, * * * and personality. Be sure to know what the three majors are, including which courses and what the scope of application is.

First, environmental design, also known as "environmental art design", is a new category of art design. It covers a wide range of disciplines, mainly including: architectural design, interior design, public art design, landscape design and so on.

Environmental design majors specialize in training designers who design public and private spaces, indoor and outdoor spaces. Environmental design restores, transforms and maintains the relationship between architecture and natural environment to a certain extent. The future career orientation is environmental designer or architect. Study all aspects of the environment from the perspective of design, and consider the space elements such as man-made and nature as a whole. The goal is to design a building and environmental space that harmoniously unifies these elements, that is, to meet the functional requirements, but also to consider environmental safety and ecological sustainable development.

Outdoor environment design is somewhat similar to garden landscape design, and there is a certain intersection between them.

Second, environmental design is the design of human living space. Environment in a broad sense refers to all external conditions that surround and affect living things, and all living things, including human beings, cannot escape from this environment. In a narrow sense, it refers to creating an artificial environment that conforms to human will on the basis of the natural environment. Environmental design is to solve all kinds of uncoordinated factors in "people-architecture-environment", make them harmonious and unified, and create a perfect, fashionable, comfortable and pleasant human living space.

Thirdly, visual communication design refers to the design that designers use plane visual symbols-words, illustrations and symbols to convey all kinds of information to recipients. Its main function is dissemination and popularization. The visual communication design industry is usually called graphic design, which involves many fields, such as various print advertisements in newspapers and magazines, billboards and light boxes on both sides of the road. In design science, its contents mainly include: advertising design, printing design, book binding design, poster design, product packaging design, corporate image design (VI design), display design, digital image design and so on.

Curriculum: sketch, color, composition, pattern design, expression, photography foundation, introduction to art, introduction to modern advertising design, hand-drawn techniques of pop advertising, graphic creativity of advertising, graphic design of advertising, illustration design, appreciation of world-class graphic advertising design works, principles of graphic advertising design, appreciation of world packaging design, visual art appreciation of Hong Kong, Taiwan and Japan, poster design and institutional image. Book binding design, packaging structure and decoration design, graphic design software application, Indesign typesetting application, 3DS MAX three-dimensional effect expression, printing technology.

Employment orientation: after graduation, students can work as graphic designers in advertising companies and graphic design departments of design companies; Art editor, Graphic Design Department of TV stations, newspapers, magazines, large websites and other media units; As a graphic designer in the planning department of enterprises and institutions.

Fourthly, product design is an imaginative innovation and development activity that takes daily necessities, decorative supplies and production supplies as the main design objects, and comprehensively uses knowledge of culture, commerce, technology and society to create human material needs and psychological desires. Product design is user-centered and market-oriented, aiming at establishing various qualities of products throughout their life cycle.

Product design is a process of transforming a certain purpose or requirement into a specific physical form or tool, and it is a creative activity process of expressing a plan, a planning idea and a problem-solving method through a specific carrier. In this process, through the combination of lines, symbols, numbers, colors and other elements, the shape of the product is displayed in a plane or three-dimensional form.

Product design is everywhere in our life. For example, what material is the spoon, and the ratio of the spoon to the long handle makes it easier to take the radian of food; A group of mobile drawers, how to put files, files, stationery and hide the winding wires reasonably; A piece of jewelry, from the form of jewelry to carving wax, processing, inlaying and metalworking, are all issues that need to be considered in product design.

Graduates majoring in product design can engage in many jobs: for example, they can engage in product development design, display design, interactive design and facility design in industries such as Internet, mobile phones, electronics, textiles, machinery, instrumentation, transportation, home appliances, luxury goods, decorations, handicrafts, daily necessities, food and tourism products; Can also engage in product development-related media, printing, packaging, advertising, marketing and other research and management work; You can also engage in teaching, scientific research, product research, consulting and other work in colleges and universities.

Ranked according to the salary level, but the three are basically based on experience and personal efforts. The so-called line is the best.