What is the principle of graphic design?

The ink drafts of various commodities drawn by dots, lines and surfaces are intertwined, and the effect of plate-making printing is generally clear and positive in black-and-white photos.

Second, fun.

In particular, exaggerated cartoons, cartoons and story-telling comics are used to express the world of scientific fantasy, space landscape, fairy tales and fairy tales. And portray these so-called "surreal" ideal realms realistically and charmingly, which is easy to arouse the common reading interest of men, women and children.

Third, information.

Profound cross-sectional and perspective performance, although photos can also show some commodities; However, the effect of slicing is not as free and profound as illustration. Various commodities, such as daily necessities and means of production. Illustrations can be used to show their anatomical structures and sections (longitudinal and transverse sections and the internal organizational structure seen by the naked eye).

Graphic art can only contact with readers in a limited space, which requires that the layout performance must be concise and clear. People have long dismissed the spoon-feeding and complicated layout in the past. In fact, it emphasizes simplicity and simplicity, not monotony and simplicity, but the centralized processing of information and the refined expression of content, which is based on novel and unique artistic ideas. Therefore, the simplification of the layout includes both the planning of the appeal content and the refining of the appeal content.

1, art and decoration

In order to make typesetting design better serve the layout content, it is very important to seek a reasonable visual language of the layout, which is also the embodiment of achieving the best appeal. Conception is the first step of design, and it is also a thinking activity in design works. After the theme is clear, the layout and expression of layout composition become the core of layout design art, and it is also a difficult creative process. How can we achieve new meaning, beautiful form, unified change and aesthetic taste? It depends on the cultural cultivation of the designer. Therefore, typesetting design is a comprehensive test of designers' ideological realm, artistic accomplishment and technical knowledge. The decorative elements of the layout are composed of characters, figures and colors through the combination and arrangement of points, lines and surfaces, and the visual effects are reflected through exaggeration, metaphor and symbol, which not only beautifies the layout, but also improves the function of conveying information. Decoration is constructed by aesthetic features, which is different.

2. Interest and creativity

Interest in typesetting design mainly refers to interest in form, which is a vivid visual language of layout. If there is not much wonderful content on the page, it is necessary to win by fun, which is also the role of mobilizing artistic means in conception. The layout is full of interest, which makes the media information more powerful and plays a vivid role, thus making it more attractive and appealing. Interest can be implied. Humor and lyricism, etc. The principle of originality is essentially the principle of omitting personal characteristics and distinctive personality, and it is the creative soul of typesetting design. Imagine that a layout is mostly similar to simplification and conceptualization. It is conceivable that it has memories, not to mention surprises. Therefore, we should dare to think and do, be unique and be unique in typesetting design.

3. Integrity and coordination

Typesetting design is the bridge of media information, and the perfect form it pursues must conform to the ideological content of the theme, which is the basis of typesetting design. Only emphasize the form of expression and ignore the content, or only seek the content without artistic expression. The layout was unsuccessful. Only by reasonably unifying the form and content and strengthening the overall layout can we obtain unique social and artistic value in the layout composition and solve the problem of what to say in design. Say it to whom and how. Emphasize the principle of layout coordination, that is, strengthen the structure and color correlation of various layout elements in the layout, and make the layout orderly through the overall combination and coordinated arrangement of words and pictures in the layout, so as to obtain better visual effects.