The British government advertises recruitment to find a new spokesperson. Why does it do this?

This move by the UK is actually a reform of the traditional press conference, and this move is modeled after the White House style daily briefing. At the same time, the UK should also want to use this measure to attract the attention of the public, divert the public's anxiety about the epidemic, and at the same time increase the UK's ratings.

Let’s first take a look at the British government’s requirements for this position. The British government has made it clear that this position is an opportunity to communicate with millions of viewers across the country on behalf of the Prime Minister and the government. You will communicate the meaning of the British Prime Minister and the government through broadcast channels and social media every day, while collecting feedback and then reporting it to Johnson. , and can influence public opinion on the British people through your words.

For this position, the basic skill requirement is to have excellent risk management and crisis communication skills. And I hope she can be a self-media practitioner, and she is required to be a woman. The reason why she is a woman is to change Johnson’s impression that the country hates women, and to feel that women can be more accepted by the public. This may also be the case at present. It is a manifestation of equality between men and women. Secondly, this person must like working in front of the camera, because she has to face the camera and communicate with people for a long time. It also requires this woman to be able to work with senior national officials. This is sincere. If you love this job, you should like challenges, be able to adapt to a fast pace, and have a full understanding of domestic and foreign policies. I think the latter requirements are a bit overwhelming. You don’t want a diplomatic spokesperson at all, but you want a superman who must know everything, be capable of everything, and also have a certain number of female fans. A media practitioner must also have certain political literacy. If all these things are combined into one person, I think she may be able to become a senior British official.

And this time the British government really went all out and gave this spokesperson great freedom. This time, the spokesperson is not required to be a civil servant, nor is it required to be a representative of any political party. This means that the spokesperson can speak freely in the media, attack the opposition party's speech, and even express his own opinions freely. position, which is equivalent to having political freedom.