Promotional Illustration Style-How many types of illustration classifications are there?

What are the expression techniques of illustrations

Illustration styles can be roughly divided into the following categories:

1. Japanese and Korean style

Characteristics : The most typical one in Japan is the "celluloid" style, which has a beautiful painting style, slender figures, and little change between men and women. But at the same time, there are slight differences between the two. For example, the Japanese style is more casual and life-oriented, while the Korean style tends to be more gorgeous and romantic, which is basically similar to the realistic style.

2. European and American style

Characteristics: European and American style illustrations are mostly realistic, emphasizing real texture and texture, and delicate depiction. I like to exaggerate expressions to make characters look more vivid and energetic.

No matter what you miss, you must not miss learning resources. Only when you have resources can you be strong.

I have collected a lot of scanned versions of textbooks, as well as a lot of video tutorial materials. At the same time, in order to facilitate everyone’s communication, I have put the materials and tutorial books in a large-scale learning tutorial material (skirt). Weixin starts with: gon and ends with: 699. Just combine the above two numbers in order and it will pull you into the skirt. The information and resources here can save everyone from taking a lot of detours and improve everyone's learning efficiency.

3. Chinese antique style

Characteristics: Compared with the illustrations of the above two art styles, the Chinese style original paintings also have their own distinctive characteristics, which are restrained and implicit but full of tension. Although Chinese style original paintings are more or less influenced by European, American, Japanese and Korean original paintings, profound classical art, elegance and mystery are still its characteristics.

4. Q version illustrations

Characteristics: Q version illustrations have the most prominent style, mainly focusing on characters and animals. The characters are cute, exaggerated or funny, and the proportions of the human body are short and short, although the lines are simple. , the color blocks are clear, but the characters have distinct characteristics.

5. Flat style illustrations

Features: Mainly composed of color blocks, geometric shape, smooth outer contour, almost no contour lines, visual expression is diverse, approachable, and also Can be rigorous. A popular style that conforms to modern screen media and contemporary aesthetic trends.

6. Humorous style illustrations

Features: It is more common to use exaggerated modeling techniques, which is very common in European and American styles. Commonly seen in news magazine illustrations, there is humor and irony in the pictures, and they are often related to political, social and cultural issues. The choice of colors is also quite exaggerated, making people laugh at a glance.

7. Realistic illustrations

Characteristics: The most common style, just draw whatever it is, just like it. Express clearly what needs to be expressed most. How many categories of illustrations are there?

There are four main categories of illustrations:

1. According to market positioning: vector fashion, cartoons for young children, realistic aesthetics, Korean comic illustrations, and concept settings etc.

2. Classification according to production method: hand-drawn, vector, commercial, cutting-edge (2D plane, UI design, 3D), pixel.

3. Classification by illustration and painting style: Japanese cartoons and illustrations, European and American illustrations, Hong Kong illustrations, Korean game illustrations, and Taiwanese romance novel cover illustrations (this is a simple classification because of the diversity of styles).

4. In addition, in foreign countries, there are more styles, including hand-made origami, cloth patterns and other styles.

Extended information:

Methods of expression of illustrations:

The images represented by illustrations include the product itself, a certain part of the product, the product to be used, and the product in use. Products, test and control products, distinguishing features of the product, benefits that can be obtained from using the product, possible consequences of not using the product, testimonial illustrations, etc. There are three main categories of expression methods: photographic illustrations, painting illustrations (including realistic, purely abstract, neo-concrete, comic-cartoon, graphical, etc.) and three-dimensional illustrations.

Photographic illustrations are the most commonly used illustrations, because consumers generally believe that photos are real and reliable, and they can objectively represent products. The biggest difference between photographic illustrations as poster advertisements and general art photography is that they try to express the characteristics of the product and expand the reality of the product. In order to pursue a certain artistic conception, art photography often uses some of the real characteristics of the photographed object as a Diminished artistry.

Photographic illustrations used for poster advertisements are best shot with a 120 single lens reflex camera. According to the requirements of different themes, some commonly used lenses should be equipped, such as wide-angle lens, telephoto lens, macro lens and Close-up lens, etc. The creation of photographic illustrations for posters generally uses color reversal films to ensure the quality of printing and plate making.

Reference materials:

-Illustrations Common types of Western illustrations

Illustrations (paintings) are images expressed using patterns, based on the unity of aesthetics and practicality The principle is to try to make the lines and shapes clear and lively, and easy to make. Illustration is a universal language, and its design is usually divided into characters, animals, and product images in commercial applications.

Commodity image

Commodity image is the extension of animal anthropomorphism in the field of commodities. Anthropomorphized commodities give people a sense of intimacy. The personalized shape has a refreshing feeling, thereby deepening people's direct impression of the product.

Classification

In terms of the concept of product anthropomorphism, it can be roughly divided into two categories:

The first category is complete anthropomorphism, that is, exaggerating the product, using The characteristics and shape structure of the product are anthropomorphized.

The second category is semi-anthropomorphism, that is, adding hands, feet, heads, etc. that have nothing to do with the product as anthropomorphic characteristic elements on the product.

The above two anthropomorphic shaping techniques make the product humane and personalized. Through the form of animation, the characteristics of the product are emphasized, and its actions and words are directly linked to the product, and the publicity effect is more obvious.

Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, with their own themes and painting styles like photographers. The professional sensitivity and desire for new forms and new tools have led many of them to start using computer graphics design tools to create illustrations. The functions of computer graphics software allow their creative talents to be given greater play. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, print style or digital graphics, endless new changes and new interests can be more convenient. Done faster. Digital photography is the latest development in photography. Photographers use a digital camera to shoot objects or scan traditional positives into a computer through a scanner, then adjust, combine, and create new visual images on the computer screen, and finally output the positives or negatives through a film recorder. This new photography technology completely changes the creative concept of optical imaging in photography, with digital graphics processing as its core, also known as "photography without a darkroom." It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as you have the talent, you can complete these three jobs on the same computer.