Traditional Culture Encyclopedia - Photography major - Mid-autumn festival planning scheme
Mid-autumn festival planning scheme
Mid-Autumn Festival Planning Scheme 1 I. Activity Background:
Xxxxxx Co., Ltd., a professional enterprise engineering copywriting planning company. "I miss my family more during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family happiness and praying for happiness, every soul is holy, which is the best opportunity to inspire the truth, goodness and beauty of human nature. Young employees are under pressure from all aspects of society, but they are also troubled by love and marriage problems. Busy work makes their social circle smaller and smaller, and there are fewer and fewer opportunities to meet love. Most employees in the company are engaged in work related to words, which also makes everyone's personality more and more meticulous and quiet. In order to better enliven the atmosphere of the company, contact the past friendship of all employees, and create opportunities for more single men and women in the company to meet love, Zhengzhou Jinglue Zhicheng Company has jointly organized this "single party" with other brother companies and client companies, which not only serves single people, but also shares worries for enterprises and creates opportunities for single men and women to meet love.
Second, the purpose of the activity:
1) The company is a big family, which enhances team cohesion and employees' sense of belonging.
2) Let employees experience the company culture, enhance their intimacy with the company and improve their support for their work.
3) Stimulate employees' sense of gratitude and honor, and work harder and more valuable for the team.
4) Advocate the balanced concept of "happy work and happy life", strengthen the harmony between people, cherish the fate of living with family and colleagues, and guide employees' sense of fraternity and equality.
5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the national culture of China and improve the cultural quality of employees.
Three. Target audience: all single men and women employees and single men and women employees of other companies.
Four. Activity time: XX years x months x days
Verb (abbreviation of verb) activity flow:
1, the host gave a welcome speech and invited the leaders to speak.
2, belly dance.
3. Competition
Step 4 draw a lottery
5, ballroom dancing, put a rabbit dance music, let the people present freely combine and dance to relax.
6. The person in charge made a thank-you speech.
Activity preparation of intransitive verbs:
1, venue and layout: canteen. Banners, balloons, ribbons and lanterns are decorated to create a festive atmosphere. Before the party starts, prepare all the hospitality and distribute light sticks.
2, sound effects, disc preparation
3. Food preparation:
1) Fruits: apples, grapes, cantaloupes, oranges, oranges, bananas, watermelons, pitaya, grapefruit, persimmons and plums.
2) Drinks: cola, sprite, green tea, orange juice, milk tea, wine and mineral water.
3) Snacks: moon cakes, chestnuts, horns, sushi, shredded squid, potato chips, peanuts, marshmallows, melon seeds, biscuits, pistachios and beef jerky.
4. Preparation of relevant schemes and publicity forms: poster publicity;
5. Gift-related support:
Gifts (according to the characteristics of different game difficulty, give corresponding gifts)
Such as: sliding business card boxes, hair ring dolls, and high-quality products worth around 5 yuan.
Crystal coasters worth less than 10 yuan, bottle openers for boys and girls, qq cups, boys and girls cups.
Gifts within 20 yuan: cartoon phone, cartoon radio, three-piece bathroom, mini hair dryer.
Gifts worth less than 30 yuan: cd box, stainless steel tableware set,
Mid-Autumn Festival gift (giving mooncake series or household items as holiday greetings)
The warmth of 20 yuan is a reunion series: mooncake gift box.
Mid-Autumn Festival planning scheme 2 I. Theme of the planning scheme
With the same moon cake and one dream as the theme, we will create a happy and harmonious company atmosphere that keeps pace with the times and enhance the corporate image.
Second, the time:
The fourteenth or fifteenth day of the eighth lunar month.
Third, the location:
Hotel training room
Four. Features of the planning scheme:
1, the host must have strong control ability and language expression ability, and the program design must be reasonable and interesting, so that employees can understand and participate well.
2. Make some exquisite cards with the origin, allusions, moon appreciation and poems of Mid-Autumn Festival printed on them as souvenirs for employees, which will not only make employees remember this activity for a long time, but also better understand China culture.
Verb (abbreviation of verb) Program Activity 1
1. Activity form: playing dynamic or static video materials, and being explained by the host.
Name of activity: Mid-Autumn Festival, do you know?
Publicity content: the origin of Mid-Autumn Festival, allusions, moon appreciation, poems, etc. Such as: allusions-the Goddess Chang'e flying to the moon, WU GANG, Guigui, Yutu and other goddesses; Appreciating the moon-chasing the moon, walking on the moon and watching the moon ... are all illustrated and illustrated, which enhances the appeal. It's hard to understand.
Activity 2 of intransitive verb scheme
1, moon cake
Activity name: moon cake circle, moon circle.
Activity form: The pastry chef performs and instructs interested employees to make moon cakes (which can be completed in groups), and awards the most creative award, the most popular award and the most authentic award. Eating moon cakes and enjoying the moon-employees discuss with each other.
2. Kongming Lantern
Activity name: Kongming Lantern Festival, Moonlight.
Activity form: live performance by professional technicians and production by interested employees (can be conducted in groups) to prepare for future release.
Interact with employees to arouse their enthusiasm and enthusiasm. Signature-employees sign wishes and blessings on the big lanterns made in advance by the company. Flying Kongming Lantern-Flying mood.
Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight. Push the program to a climax.
Seven. Site layout
1. Stage layout-includes a large background screen for story telling or projection.
2. Audio equipment layout
3. Lighting design
4. Audience layout
Eight. End of activity
Site cleaning arrangement
Mid-Autumn Festival planning scheme Sany, prelude
This year, the Mid-Autumn Festival (1May-September) and the National Day (1October1October) are very close, which poses a greater challenge to the merchants. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance the popularity, and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase its reputation.
Second, the theme of the event:
"Celebrate the National Day and the Mid-Autumn Festival"
Third, the activity time:
20XX.09.07—20XX. 10.5
Fourth, the purpose of the activity:
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
Verb (short for verb) Target audience:
Customers, suppliers, employees
Mid-Autumn Festival planning scheme 4 I. Theme of the event
Dear xx Company-I will be with you tomorrow.
Second, the purpose of the activity
1. Let employees fully show themselves, know themselves and understand the atmosphere of the corporate family during the activities.
2. Realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.
3. Make effective use of the activity process and its publicity strategy to distinguish it from previous operations and let everyone feel the development and progress of xx Company. At the same time, packaging companies will promote the formation of their external image and internal culture.
4. Through the life show of xx company, let people in xx company know themselves and find themselves, paving the way for the improvement of bi behavior identity in the future.
Third, activists.
Xx company headquarters and xxx company employees
Fourth, the activity time:
20xx on the evening of September 27th
Verb (short for verb) Location:
Go abroad company head office canteen
Organizer and undertaker of intransitive verbs:
Organizer: Aidan Network Company
Organizer: X Planning Company
Seven. activity
(A), the program set
1, all departments of the headquarters, each department shall execute at least one procedure; Company X has no less than three projects.
2. Complete the scheme declaration before 1 1 this Thursday.
The rehearsal will be held this Friday.
4. Program applicants should bring their own accompaniment instruments or audio CDs.
(2), 20xx Mid-Autumn Festival party site
1, main time allocation: 1 folk music Mid-Autumn Festival promo
Another short promo kicked off the party.
2. Leadership speech
The host introduced the guests, invited Mr. xx to give a speech to the employees of xx Company, and invited everyone to raise their glasses together.
fulfil
3. Activities selected and reported by each department (specific arrangement to be determined)
4.xx Company Life Show
Description: The purpose of this activity is to let the employees of xx Company know themselves and pay attention to the importance of etiquette during the performance. Today, employees represent a department, and the future will represent the image of the whole xx company, so that the audience can also benefit from it. This activity has strong participation and appreciation.
Each department selects two employees as the image representatives of the department, and prepares 3-4 sets of living clothes, a set of summer clothes, a set of casual clothes, a set of work clothes and a set of clothes designed and matched by the department. Come and take part in this life show of xx Company. After the performance, we will invite the audience to comment on it.
5. Competition
Same song.
Invite leaders and employees to work together on a song, and invite three leaders and three employees.
Let me guess, let me guess, let me guess.
Invite the staff under the stage to guess an item with five questions, and the right one can take away the prize.
The prize setting can be (cd small household appliances, daily necessities can be small animals or people, mainly to enhance the entertainment effect)
The race was completed by two people, one blindfolded, the other guided him to finish the journey at the finish line, and set some obstacles on the runway, and the team with the shortest time won.
6. Lottery and gift distribution
Effect prediction
In view of the fact that this activity is organized by xx Company in a traditional festival, which is creative and interactive, as long as it is properly implemented, it will attract the active participation of internal employees and the attention of external enterprises. It is estimated that the actual number of participants will reach more than 600, and there will be five online reports. The employee coverage rate of xx Company is expected to reach above 1/2. At the same time, this activity will help to promote the formation of a new corporate culture, enhance the confidence of employees, show a cordial, United and efficient image to the outside world, and effectively enhance the visibility and reputation of enterprises.
Mid-Autumn Festival Planning Scheme 5 I. Design Intention
The Chinese nation has a long history of 5,000 years and has accumulated many traditional festivals with rich oriental culture. Culture is the foundation of a nation, and festivals are an important carrier of national cultural inheritance.
Traditional folk festivals such as Spring Festival, Lantern Festival, Tomb-Sweeping Day and Mid-Autumn Festival are vigorously promoting the fine traditions of national culture and inheriting the national spirit. The Mid-Autumn Festival is coming. Let our children know about this traditional festival, learn a little scientific knowledge, and infiltrate etiquette into every detail in the activities.
Second, the activity objectives
1, through activities, let children know the origin of Mid-Autumn Festival, and know that Mid-Autumn Festival is a traditional reunion festival in China.
2. Experience the happiness of spending holidays with colleagues and teachers.
Third, the form of activities.
Class collective activity environment layout:
1. Show the Moon Phase Change Book painted by children who observed the moon before the festival.
2. Put some books about the moon.
3. Hanging lanterns and fruit patterns create a lively festive atmosphere.
Fourth, the work of parents.
1. Parents help to collect information about Mid-Autumn Festival and share it with everyone.
2. Prepare some mooncake boxes for this theme activity. There are also lanterns made with children, which are made by * * *.
3. Urge children to observe the moon continuously before and after the festival and record the changes of the moon.
Mid-Autumn Festival planning scheme 6 I. Organizing Committee of the event
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
26-27 September
Third, the purpose of the activity:
With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) activity slogan:
leave out
Six, site layout:
(1) Off-site layout: Door couplet: 10,000 families get together to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and the horizontal couplet: Celebrate the Festival; Huge external wall suspension: width: height = 10x 13m, content of publicity activities; Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2.5-meter-wide) lantern (made of kt board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.
Seven, publicity strategy
1, dm poster promotion (see attached table for specific operation details);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 1, 8th;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: xx "
Eight, activity strategy:
Activities, shopping over 20 to keep happy moments.
Activity time: September1-September 8.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting: omitted
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