Simple poster design of e-commerce —— How to design e-commerce details page?

What skills do ordinary e-commerce artists need? Main picture, detail page, poster, you must also know product refinement, shop decoration, home page design? Most of them are beginners. What skills and software do you need to know when you first enter the e-commerce art industry? Sort out the direction you need to learn, so that you can have a systematic study after entering the industry and enter the industry faster, so as not to be confused about where to start.

1.PS(Photoshop)PS will definitely be used, and most of our daily work is inseparable from the use of this software. The application of this software can realize the basic two-dimensional visual effect, which is completely enough to meet the daily e-commerce design projects, including the main map, detail page, home page, activity map and simple dynamic effect map we make every day.

2. Ai (illustrator)

AI software mainly produces vector graphic illustration design. According to the needs of e-commerce companies, some will use it as offline materials, such as business cards, leaflets, Yi Labao, picture books, product packaging design or store LOGO design. Some small companies will be used by many people, and artists sometimes need to make some floor plans, depending on the situation. If you are interested, you can use it.

3.C4D has been widely used in e-commerce in recent years. Whether it is product modeling, rendering or animation design, I suggest you learn this software after you have a certain PS/AI/DW software foundation, because this software is an advanced skill, which can enable you to upgrade to another dimension after reaching a certain level, and novices can slowly get in touch with it. After all, this is a trend and it must be used.

4.DW(Dreamweaver)DW is mainly used for store decoration in e-commerce design, including store signboard setting, full-screen poster, carousel, custom layout, etc.

How to create an e-commerce detail page design? With the rapid development of mobile e-commerce, visual merchandising, a traditional industry method, has been gradually integrated into mobile e-commerce and attracted more and more attention, which is determined by the special shopping mode of mobile e-commerce. When consumers shop on the mobile App, they can only judge whether the goods meet their own needs by color, image and text because they can't get in touch with the real goods. Therefore, visual merchandising's role in mobile e-commerce is to attract consumers to click into the store through the strong impact of colors, images and words. , increase store traffic, stimulate consumers' desire to shop, and finally clinch a deal. Therefore, visual merchandising is very important for mobile stores to improve effective traffic. So how to build a mobile store visual merchandising?

First of all, color matching skills

The overall color matching of mobile shops must give people a sense of unity and coordination. Color unification means that there is only one main color tone, and on this basis, it is matched with some other colors. The color matching ratio of gold is 70%: 25%: 5%. Among them, 70% is the main color used in a large area, 25% is the auxiliary color and 5% is the decorative color.

Common color matching includes similar color matching, adjacent color matching, complementary color matching and contrast color matching. The collocation of similar colors makes the whole page look uniform and layered; The effect of adjacent color matching is richer than that of similar color matching; The contrast of complementary colors is the strongest, eye-catching and distinct; Contrast color and color contrast are more attractive. In the process of color matching in mobile shops, the contrast between background and text content is not strong, there are too many colors and too much emphasis on color stimulation. These are the problems existing in the process of color matching in mobile shops.

Secondly, the formation of storefront style.

The forming factors of mobile store style include the main style of the store, the theme atmosphere of the store and the packaging color of the store. Operating different products requires different store styles, otherwise it will make people feel neither fish nor fowl. Common shop styles are simple and refreshing, commercial, cool, cute and characteristic. For example, the promotional products in commercial shops are obvious and straightforward, suitable for neutral and male people to browse, and suitable for virtual products, mobile phones, digital products and home industries; Lovely shops are usually warm colors, with cartoon patterns or animal flowers and plants as decorative elements, suitable for little girls to browse, suitable for jewelry, plush toys, household items and shoes and other industries.

The theme atmosphere of mobile shops is mainly set off by the color matching and decoration of the shops. For example, most shops with the theme of National Day use red, and then the festive atmosphere of National Day is reflected by lanterns, fireworks and other elements. Tanabata themed shops create a romantic and sweet atmosphere with purple, pink and other colors, and then reflect the festive atmosphere of Tanabata through elements such as Queqiao.

People's memory of a store's color is often more inclined to its packaging, and the packaging itself also represents the style orientation of the whole store. For example, the store mainly sells 18-30-year-old women's fashion dresses, so the more suitable theme colors are pink and red, which are soft and romantic colors; If the store mainly deals in digital products such as mobile phones and cameras, then blue, black and gray will often give consumers a rational, noble and calm feeling. In the process of color matching, you need to skillfully use VI color matching skills, which can generally be divided into monochrome VI, two-color VI and multi-color VI design, mainly in the correspondence between the overall color effect of the store and the color of the store Logo, so that the overall style of the page is coordinated and unified.

How much does it cost to design a poster picture? Look at the complexity of the picture, the amount of work is several hundred yuan, and the amount of work is dozens of yuan.

1, low-end art poster design fee:

This poster design is full of Taobao, copy shops and Witkey.

Zhu Bajie

Among college design students and people who have little knowledge of ps and others, the posters there are basically cabbage prices, telling people that there is no human touch. The design fee is reduced to a gift, and the price ranges from 300 yuan to 800 yuan.

It takes a lot of time to revise a poster repeatedly, and sometimes the customer himself may not know the requirements, with a broad purpose and unsatisfactory design effect.

2, ordinary poster design costs:

Simple graphic typesetting of ordinary poster design is faster and cheaper, such as supermarket poster introducing products,

Wechat moment

Posters or e-commerce posters belong to this category, and the quotations generally range from 800 yuan to 2,000 yuan. The design requirements of such posters are not very high, and there is no need for too much creativity, as long as they have qualified typesetting knowledge and basic aesthetic literacy.

3, creative poster design costs:

The price of creative advertising poster design is relatively high, because this poster design needs to combine the characteristics of products and the characteristics of target consumers to find unique creative points, which are concise but have strong visual sense.

impact force

Graphics convey the information that needs to be conveyed.

Good creative poster design can quickly attract consumers' attention, make consumers have a strong desire to buy after seeing the poster, thus promoting product sales and creating very high value, so the price of such poster design is also relatively high. Professional design companies in Beijing generally quote 3,000 yuan to 5,000 yuan according to the company's design level.

4._ Swim 1 product expansion:

In recent two years, more and more attention has been paid to the poster design of TV series. As the main propaganda means of TV series, TV series posters are an effective tool to maintain the popularity of publicity boxes before the official broadcast of TV series, which can keep the audience's appetite and attract people to watch. According to industry sources, the cost of a TV poster leaflet six or seven years ago.

Including creativity, design and later stage, only a few thousand yuan, 5,000 yuan can be regarded as a high-priced poster. At present, the average price of drama poster design industry has risen to about 30 thousand yuan, and occasionally there are even high-priced posters reaching 65438+ 10 thousand yuan. This part of the cost is only the creation cost of the poster itself. If you invite famous photographers and painters to cooperate, you will have to pay extra.

Precautions:

1、

Art of binding and design

The price is not only related to the level and qualification of the designer, but also related to the time and energy that the designer needs to invest in this design. The most scientific calculation method is: remuneration = (designer's monthly salary ÷22 days ÷8 hours) × (minus _ modification time).

In the above formula, there are two key factors: the professional level of designers marked by monthly salary and the time required for design.

2. Generally speaking, the complexity of posters, workload, the level of designers, etc. All affect the price of designing a poster. From the relevant design websites, we can know that the price of a poster ranges from tens of yuan, 100 yuan, 1,000 yuan to 10,000 yuan, mainly depending on what kind of high-quality works are needed. Poster is not just a piece of paper. Behind the thin paper is the repeated polishing and careful design from the designer.