How does the sports industry start a project?

We divide the sports industry into three categories according to the types of sports.

The first kind of sports activities

For example, football, basketball, horse racing, wrestling, watching a group of people perform;

The second category is mass sports.

For example, badminton, cycling, swimming, table tennis, tennis, outdoor, extreme and star events are not as high as athletes, but more of an experiential consumption and attention.

The third category is basic training courses.

Such as fitness and yoga, we should establish a world outlook centered on loving individuals, self-discipline, self-love and health, but we must not show off.

Some running is going on now.

These two years have witnessed rapid development. It is not only mass activities, but also basic training. Because it may be small. You can jog, run with dogs, or run marathons around the world. You can run with your friends.

Centralization of sports types

You need more personalized sports labels to express your sense of survival. When we invested in the early projects, we found that the primitive minority sports had more value to tap and better means to realize it. Because of direct contact with consumers, the closer you are to consumers, the higher your status, which is the core of centralization.

Mass centralization

If you do it carefully, the more vertical people are, the higher their value will be. The biggest challenge faced by the entrepreneurial team is to get enough business with limited time and limited funds. First of all, how to cut in is very important. People with different movements seem to have a strong coincidence. Runners can also ride bicycles, but how you define and master their core user base is very important.

The centralization of sports equipment.

It may be good to buy ADI running shoes, but now you need all kinds of equipment, and the brands you choose are becoming more and more high-end and niche.