What are the basic characteristics and requirements of a qualified online shop product photo?

Form: Form is the appearance feature of goods, so it is necessary to choose appropriate reference objects and angles to let buyers know the real information of goods. For example, clothes can be sold with pictures worn by models, which is more stereoscopic and aesthetic. In the process of shooting, try to keep the level with the subject.

Color: Color is the color of goods. The color must be true, and the contrast between the background and the object should be as large as possible. The white background is basically suitable for shooting everything.

Adjust the proportion of red, green and blue under different lighting conditions to make them mix into white. So that the photographic system can obtain accurate color reproduction under different lighting conditions. White balance control is to make the color of photos taken under various light conditions completely consistent with the color of the scenery seen by human eyes through image adjustment.

Extended data:

Precautions:

Products must be cleaned up, not too messy. Although the defects can be repaired later, it will save a lot of things and improve efficiency by doing it when shooting. For example, if the product is not clean, it will be gray and cannot shine.

The main body of the picture is prominent; Secondly, at present, the most important thing in Taobao is the main picture, the square of 800*800, so you should pay attention to the angle and composition of this size when taking pictures, otherwise a set of beautiful pictures in the box of 800*800 may not look good.

The choice of scenery and props is very important. When shooting, you must think carefully about what style this product needs, what props you can match, how to compose the composition, and how to place the props to look good. Never start shooting with two props.

People's Daily Online-A Taobao photographer who takes pictures of goods in online stores earns 65,438+10,000 yuan a month.