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Planning case of the first Zhongshan wedding Expo in 2009

I. Background of the attempt:

With the development of economy, couples spend more and more on weddings, and the wedding industry is gradually enriched. Wedding expenses have ranged from simple weddings and wedding banquets to financial items such as wedding photography, wedding dresses, jewelry, wedding attempts and new site decoration. In 2007, the Ministry of Commerce is willing to commit to tap the 60,000 newly-married population of urban residents. The wedding dress is worth RMB yuan, and the trial marriage is worth RMB yuan. The direct cost of marriage is RMB yuan, and the average cost of a couple on wedding photography is RMB yuan, of which RMB yuan is recommended for wedding banquet, RMB yuan for jewelry and RMB yuan for other furniture, household appliances and decoration. The wedding market is as high as 654.38+0.50 ~ 20 billion yuan, and the number of registered marriages in Zhongshan City exceeds 654.38+0.00 million every year.

Zhongshan Business Daily specially cooperated with Civil Affairs Bureau to hold the first Zhongshan Wedding Industry Expo in 2009, providing more accurate wedding recommendation and novice introduction for those who are waiting for the will, and at the same time trying to strengthen the reputation and influence of Zhongshan Business Daily, so as to accurately exist the status quo of Zhongshan wedding industry.

Two. Program name:

Exhibition Name: 2009 First Zhongshan Wedding Industry Expo

(referred to as the first Zhongshan Wedding Expo in 2009): September 200911~ June 13. Venue: Zhongshan Gymnasium.

Three. Organizational structure:

Organizer: Zhongshan Civil Affairs Bureau

Zhongshan Daily newspaper organization Zhongshan Business Daily

Title unit:

××××

Co-organizer:

××××

×××××××× four. Existence essence:

Wedding photographic studio area

The latest wedding photography set, mid-range wedding photography, personalized wedding photography ...

Wedding dress area

The latest wedding dresses, selected dresses and slim underwear are all written internationally. ...

Wedding recommendation area

The latest wedding consists of fresh, western-style wedding, selected wedding, wedding floral design, bride makeup modeling and wedding car rental. ...

Wedding supplies area

Platinum diamond ring, gold ornaments, jadeite agate, wedding candy, cigarettes, wine, invitations, wedding supplies. ...

Wedding banquet existence area

Luxury wedding banquet, special wedding banquet, western wedding banquet, boutique wedding banquet. ...

Wedding room decoration zone

Newly-married property (/kloc-below 0/00 square meter), decoration company ...

Newly-married automobile area

Newly-married car (models below 65438+500,000) ...

Newly married financial district

Financial novice (bank), quiet, investment, bank card, …

Newly married couple area

Newly married household appliances, furniture and household items, newly married bedding, honeymoon trip, beauty slimming, maternity and infant hospital ... V. Support sports:

1.99 novice large-scale wedding

2. Love the Olympics —— Wedding of 33 couples in Beijing Bird's Nest and Water Cube

3. Snow Mountain Witness-Departure Ceremony of 33 Tibetan Novices and Qinghai-Tibet Plateau Group

4. True Love Forever —— Departure Ceremony of Beginners' Sky and Corner Oath Group 33

5.2009 International Wedding Dress Conference

6.2009 New Notice on Wedding Warning of Top Jewelry Brands at Home and Abroad

7. Older white-collar men and women will meet and meet.

Key operating points of intransitive verbs:

1. Take the support of municipal authorities, regardless of the sponsorship of the Civil Affairs Bureau;

2. Considering the support of trade unions at all levels, it is best to give appropriate subsidies to those who sign up for large-scale weddings;

3. Unification with exhibition companies and travel agencies, investment promotion, exhibition arrangement and tourism outsourcing;

4. Publish "Wedding Special Issue of Zhongshan Business Daily" as an exhibition periodical;

5. Set up a project team to operate continuously and economically according to business projects; Seven. Timing:

5438+0.2 Draft the plan in June and submit it to the advertising manager;

2.3. Submit the scheme to the Business Daily for guidance and continue the scheme demonstration;

From March to May, win the support of the relevant departments of the competent department, book the exhibition hall and expand it;

4. In June, draft the investment promotion manual and distribute booths;

Put into operation in May and July, supporting sports design;

In June and August, the model was launched;

7. Hold a news briefing in mid-August;

/kloc-August 8, 0/year, the guest was hired and reached the countdown stage;

On September 5, the exhibition continued.

On September 9 10, the exhibition will continue on time.

Eight. Exhibition budget:

Income country:

1. Booth attracts 400,000 yuan;

2. Title: Co-sponsors invested 654.38 million yuan;

3. The wedding tour is divided into 40,000 yuan (400~500 yuan for each novice);

Total: 500,000 yuan

Rural expenditure:

1. The rental of the exhibition hall is 65438+ ten thousand.

2. The ripple cost is 30,000 yuan

3. The exhibition cost is 50,000 yuan.

4. Guest and reporter expenses 10000 yuan.

This magazine cost 20,000 yuan.

6. The advertising fee is 30,000.

* * * ten thousand yuan

Residual profit:

200,000 ~ 250,000 yuan. Exhibition investment:

1. General title of the exhibition (1):

Cost: 65438+ ten thousand yuan

Return: General title of the exhibition:

Special booth1(any one of a, b and c booths);

The name of the title unit appears in the investment advertisement of the exhibition;

Name and logo; The title organization appears in general meeting materials and posters;

The leader of the title unit attended the unveiling ceremony and delivered a speech;

In the wedding special issue of Zhongshan Business Daily, there are 1 hard advertisement pages of title units;

2. Co-organizers (3):

Cost: 50,000 yuan/home

Return: 1 special booth (choose one of booth A, B and C);

The name of the co-organizer appears in the investment advertisement of the exhibition;

Name and logo; Co-organizers appear on general conference materials and posters;

Co-organizers guide to attend the opening ceremony;

Zhongshan Business Daily arranged 1/2 hard advertising space for the co-organizers in the special issue of wedding;

3. Indoor proportional booth (31): 3× 3 = 9m2.

Cost: 3000 yuan/piece

& gt Return: 1 standard booth;

1 table, 2 chairs, 1 socket;

4. Outdoor scale booths (44): (effective for decoration and building materials industries)

Cost: 1500 yuan/piece.

Return: 1 standard booth;

1 table, 2 chairs, 1 socket;

3. Ground floor square (used in automobile industry):

Cost: 8000 yuan /4 PCs.

Regression: Hard Wide Edition 1/4 Special Issue