Why is 2008 the Year of the Golden Pig?

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There are hidden worries behind the upsurge of marriage and childbearing. What is after the Year of the Golden Pig?

Recently, it is widely rumored in the society that 2006 is an auspicious year with a cycle of 38 years, especially suitable for marriage. 2007 is a once-in-60-year "golden pig year", which is suitable for childbearing. In order to catch up with such a good day, news of new couples getting married and giving birth to "pig babies" broke out one after another in various places, and savvy businesses also advertised to add fuel to the flames. However, relevant departments and sociologists have warned that it is difficult for the "millennials" in Haikou to enter school: getting married and having children together will cause a baby boom, break the balance of social resources, and lay a heavy crisis for future children's enrollment, employment, marriage and even pension. Marriage, young man, don't be too clever to be mistaken!

"Year of the Golden Pig" and "Year of Widowhood" ... Newcomers everywhere are busy getting married and having children.

I don't know when it started, and there are some sayings circulating among the people, which lead to couples all over the country being busy getting married. According to the traditional calendar of China, 2006 has both "double spring" and "leap month", which is auspicious and especially suitable for marriage. In 2007, there was a lot of controversy. It has been pointed out that there is no "beginning of spring" in 2007, and it is a year of widowhood, which is not suitable for marriage. Some people say that 2007 includes the "beginning of spring" in 2008, so there is beginning of spring in 2007, which is also the "golden pig year" once in 60 years, which is suitable for childbirth.

Is 2007 the year of widowhood not suitable for marriage or the year of golden pig suitable for marriage?

It is better to get rid of it this year than to be unpredictable next year! Influenced by the traditional saying, since June 5438+00, many prospective newcomers in Haikou have "boarded the last bus last year".

According to the registrar of the Marriage Registry of Longhua District Civil Affairs Bureau in Haikou, more than 365,438+000 couples registered for marriage last year, and at least 4,000 couples are expected to register for marriage this year. "In addition to the two lunar months in July, more than 400 couples register every month. When the lunar calendar is good, sometimes more than 50 couples register every day. "

"My mother-in-law explained that the Year of the Golden Pig is the year when the baby was born, and it will be unlucky to get married next year, so I will get married this year and wait until the baby is born next year." Miss Yang, who is pregnant for 4 months, said with a smile that she doesn't believe in things like the Year of the Golden Pig and doesn't intend to be born as soon as she gets married. "But my family insisted that they would rather believe it than believe it. I should also add icing on the cake and pray for good luck for my children. "

This wishful thinking is not only played by Miss Yang in Haikou, but also by newcomers in many cities in China. According to the statistics of the Ministry of Civil Affairs in the second quarter of 2006, from April to June alone, the number of marriages registered nationwide reached 37,56711,equivalent to 47.7% of the total number of marriages registered in 2005. By the end of 2006, this marriage craze was still raging in major cities. During the Eleventh Golden Week, thousands of new people in Guangzhou "got married together"; During the Eleventh Golden Week, Shanghai ushered in the highest wedding tide in the past three years. According to the statistics of Beijing, it is estimated that there will be more than 65438+200,000 couples registered to get married in this city this year, an increase of more than 20% over 2005.

Domestic businesses play the wedding economy, and multinational companies seize the baby market.

In the face of the tide of marriage and childbearing in China after the Millennium the Year of the Loong, there are many businesses driven by the wedding economy and the baby-rearing economy, in addition to those who "add happiness to happiness".

Sanya, a romantic and charming tourist city, was filled with jubilation during the Golden Week of November this year, and the wedding banquets of major restaurants had been booked out as early as a month ago. In addition to local couples getting married, many newcomers came from Shenzhen, Fujian and Guangzhou to get married.

This year, the wedding business of hotels, wedding dresses and wedding etiquette companies in Haikou is also very ideal. Because there are more people getting married this year than last year, several characteristic hotels in the city hold wedding banquets almost every day in June 5438+ 10, and the order has been extended to June 29+ 10. "Before the end of the year, wedding reservations were good, and some good days were fully booked." The person in charge of a restaurant in Longhua Road, Haikou looks happy. Haikou wedding photography shop seized weekends and holidays to play model shows in major shopping malls and make promotions, and the booking situation in the first half of the year was also very prosperous. It is expected that the business peak will be ushered in at the end of 10.

In Guangzhou, not far from Haikou, not only the wedding banquet business of restaurants is booming, but also wedding gifts, gold ornaments, bedding and holiday costumes are on sale during the Eleventh Golden Week. The sales of gold ornaments in Baiguang Department Store increased by 50.3% year-on-year; Jewelry sales of Modern Department Store also increased by 60% year-on-year.

Extending from south to north to Beijing, the wedding consumption market also showed explosive growth. Shi Kangning, director-general of china association of social workers Wedding Industry Committee, said recently that the total wedding expenses of Beijingers this year are estimated to be as high as10 billion yuan.

Compared with the dazzling adult wedding economy, the market strategy of maternal and child products is low-key, but more ambitious, including the manipulation of multinational companies.

According to the report of Nielsen Media Research, the world's leading media monitoring and research institution, the wedding boom in China appeared in the first quarter of 2006, and the corresponding baby boom can be predicted to appear in 2006-2007. In the first quarter of this year, the advertising volume of jewelry products represented by diamond rings, including baby diapers and baby food, increased significantly.

"According to the relevant market forecast, the birth rate of newborns in China next year is very likely to bring surprises, which brings us new business opportunities." Xi Qing, director of public relations of Shanghai Wyeth Nutrition Co., Ltd., is full of ambition. The baby diaper giant owned by Kimberly-Clark in the United States is curious. In order to welcome the Year of the Golden Pig, it specially launched ultra-thin soft breathable diapers to seize the market.

In addition to the traditional manufacturers of baby products, well-known multinational giants such as Philips in the Netherlands have also stepped into the maternal and child market in China this year. Zhang Tonghua, senior communication manager of Philips Electronics China Group, revealed: "The company has set up a research group specifically for China's maternal and child market to focus on large-scale investment in China market in the future. I believe that next year's baby boom will provide excellent market opportunities. "

History always goes back and forth. Why do people in China like to get together?

The zodiac determines the fate of a person's life. This concept is not only popular among some people in China, but even multinational giants who may not understand the meaning of "Lunar Calendar" have begun to seize these business opportunities with "China characteristics". However, behind this flower, hidden social problems have emerged.

Relevant statistics show that the increase in the number of registered marriages in Beijing this year has caused the demand for wedding cars to soar, and the price has also soared. For example, Beijing Xiqingtang Wedding Company not only has to book cars two weeks in advance, but also rents luxury cars more expensive than usual1000-2,000 yuan.