How to promote Huawei mobile phones overseas?

When it comes to Huawei brands, we have to mention the top 500 most valuable brands in the world. It is the highest-ranking brand of private enterprises in China, currently ranked 12. Compared with last year's 25th place, this year's brand value increased by 63.7%, reaching $62.278 billion. Obviously, such a brand cannot be influential only in the domestic market, so how can he promote himself abroad? Let's talk about it in detail:

Starting from the international market

Huawei's international market expansion is relatively early. It started its own internationalization road from 1996, and has gone through 23 years now. At first, Huawei's products in the international market were all communication-related products, such as communication base stations, switches, routers and so on.

By improving timely logistics services and excellent product quality, they gradually gained a firm foothold in the international market. At that time, Huawei didn't have overwhelming advertisements now, and its reputation was accumulated through the word-of-mouth of users bit by bit, which belongs to the traditional word-of-mouth publicity model.

A new starting point, a new journey.

Huawei's new starting point should start with the opening of mobile phone business. In 2003, Huawei formally established the mobile phone department. At first, it was just to do some OEM work for operators, and activities such as charging mobile phones were only to use their mobile phones, and sometimes they were branded, mainly functional machines.

The mobile phone business really entered the public's field of vision after the release of mate7, and then it was out of control. Not only is it independent from the HONOR brand, but it also undertakes many sales responsibilities under the Huawei brand. The high-end P series and mate series are responsible for profit, the middle-end nova series and Maimang series are responsible for attracting consumers, and the low-end play series is responsible for volume. Last year, Huawei's mobile phone business exceeded 200 million sales. It is also the vigorous development of mobile phone business that makes Huawei have a certain popularity in the international market.

The road of propaganda

As a kind of terminal communication equipment, mobile phone is a product that ordinary people contact every day. Only by letting more people know themselves and know themselves can we have better sales. The so-called wine is not afraid of the deep alley, which is tantamount to waiting for death in today's highly competitive market. Therefore, Huawei has a lot of active publicity, which is listed as follows:

First, sponsor top-level events, such as the Champions League and the Tennis World Tour.

Second, we should package the buildings in many prosperous areas in Europe and make huge advertisements for the external walls.

Third, sign a contract with world-class big coffee stars such as Messi, widowed sister and Superman to speak for them.

Fourth, shoot creative short advertisements and put them on the Internet and TV.

Fifth, cooperate with other international brands to achieve mutual benefit and win-win results and jointly enhance their popularity.

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As an international manufacturer, Huawei can achieve today's achievements, which is by no means a day's work. All kinds of hardships, only Huawei knows. As a company dominated by science and engineering men, it is also very gratifying to be able to achieve today's popularity. I hope that Huawei, as a well-known brand, can make persistent efforts and create greater glories.