Traditional Culture Encyclopedia - Photography major - What do you need to learn to make billboards?

What do you need to learn to make billboards?

Billboard production requires learning advertising-related knowledge and skills, including business courses such as marketing, economics, social research, statistics, data analysis, brand management, and consumer behavior.

These courses can help students understand the market demand, consumer psychology and market competition of advertising, and provide basic knowledge and theoretical support for the production of billboards. In addition, creative planning ability is also one of the core competitiveness of advertisers. Students need to learn how to think, come up with opinions, and come up with ideas, and how to come up with the best plan for implementation to ensure that creativity, thinking, and ideas become operational Steps or ways, methods.

Billboard production involves creativity and design, so students need to have certain cultural literacy and artistic design capabilities. Advertisers need to have advertising copywriting skills and be able to write attractive advertising copy to attract consumers' attention. In addition, students also need to have certain professional skills, such as graphic design, photography, video production, etc., and be proficient in the use of related software.

Billboard production requires mastering some specific skills, such as:

Selection of billboard fonts: When choosing billboard fonts, you need to consider the size, thickness, style, and color of the fonts and other factors, as well as requirements to match the advertising content.

Tips for billboard production and edge banding: The billboard edge banding strip must have a reasonable hardness. If the hardness is too high, it will be difficult to use, and if the hardness is too low, it will be easily deformed, so the hardness must be controlled well. In addition, the color of each batch of edge sealing must be consistent, and color differences in different batches must be minimized to improve the quality of billboards.

In short, learning to make billboards requires learning advertising-related knowledge and skills, including business courses such as marketing, economics, social research, statistics, data analysis, brand management, and consumer behavior. , as well as having certain cultural literacy, artistic design ability and advertising copywriting ability, mastering the use of relevant software, and also need to master some specific skills, such as the selection of billboard fonts and billboard production and edge sealing skills.