For live broadcasts, documentaries and music movies, Ji Shuzhai wants to be the "LV" of the content manufacturing industry.

Musicians actually have their own feelings, but they just can't express them. We are using the lens to release the artist's feelings. Why do so many people ask us to make a documentary now? They want to do something, and they want to have something completely personal to show.

Text/Qi Li Peng

Ji Shu Zhai, a somewhat awkward name, is the homonym of technical house. It took Ji Shuzhai only two years to shoot the Bird's Nest Stadium from live house and became the top live broadcast and music documentary shooting team in China.

On 20 12, Xu He set up Ji Shu Zhai Studio in Beijing. 20 13, Wang Feng's documentary tour "Zheng Zheng" and LeTV's series "Live Life" made Ji Shuzhai's team and technology mature gradually. 20 14 Wang Feng Bird's Nest concert exam, Ji Shuzhai handed over the successful answer sheet made by 4K shooting. Following the live broadcast of the Bird's Nest, Jishuzhai embarked on the route of high quality and good price, and was praised as "Lu" by the industry.

At present, Ji Shu Zhai takes the parallel route of music documentary and live broadcast, and music film is the next direction, and related investments and themes are in preparation. Ji Shuzhai is open to financing, but the strict requirements for quality will never change. Wang Zilong hopes to change some ideas of musicians and audiences through high-quality documentaries. "Because music documentaries are standard in foreign countries, on the other hand, Ji Shuzhai wants to educate the audience and improve the aesthetic ability of the audience from 60 to 80."

From live broadcast to Bird's Nest Stadium

Xu He, the founder of Ji Shu Zhai, is a classmate of China Communication University. 20 1 1 After graduation, Xu He went to Sohu and Tencent to work in Internet video respectively. By 20 12, Internet video began to slump. "A lot of things have to be outsourced, no one watches homemade programs, and internal layoffs have begun, plus they are not what they like." In September, the two resigned and set up a studio in Jishuzhai, Wudaokou, and started shooting livehouse.

Wang Zilong recalled: "At that time, three or five people took SLR to the scene to shoot for some rock artists and indie bands. It only cost 1000 yuan to shoot, and then they took it back and cut a multi-camera. " As the whole music performance market has not recovered, Ji Shuzhai will also take over some advertising business, "it is a pure video production company."

20 13 is a very important year for seasonal study. This year, Ji Shuzhai produced the documentary of Wang Feng's "Being" 20 13 Super Tour Concert, during which the series of LeTV's "Live Life" performances were also broadcast live. Since then, the mode of live broadcast plus documentary has been used by Ji Shuzhai.

Before making the documentary of Wang Feng tour, Ji Shuzhai was the first to receive the documentary of Black Panther band's new album, which was recognized by Panther drummer Zhao Mingyi. Wang Zilong said: "Musicians actually have their own feelings, but they just can't express them. We are using the lens to release the artist's feelings. Why are so many people looking for us to make a documentary now? They want to do something, they want to have something completely personalized. "

Since Panther and Wang Feng both signed contracts in the Spring and Autumn Period, the success of Panther's new album Documentary has given Jizhuzhai the task of filming a documentary tour for Wang Feng. Except for Wang's The Voice of China for three months, from March to 65438+February, I ran around Wang Feng with my camera on my back. Apart from the hardships of the journey, the greater challenge lies in Wang Feng itself.

Wang Zilong said: "Wang Feng is a very extreme person, and he has extremely high technical requirements. He is a person with his own aesthetics. " It often happens that Xu, who is in charge of post-production supervision, shows the film to Wang Feng. Wang Feng felt bad and said he would come back next week. At the same time, there are also differences within Zhai. Xu He decided to do pure music performances and documentaries, and members who wanted to shoot advertisements and be film and television directors chose to leave.

During the filming of the documentary, Ji Shuzhai began to help LeTV produce the content of the second season of Live Life. On-site coordinator, director Xu and photographer take photos. Through the setting of "screening works", Ji Shuzhai gradually established his own photographer pool. "I know which position he is taking, and the communication cost is low. For the sake of effect, our machine has no real-time feedback device, which is different from normal broadcast-level camera and requires a high degree of manual cooperation. "

"It is our greatest difficulty to achieve the ultimate in labor, and we also pay more attention to the later period. Our photographers have their own ideas and will take the initiative to find the lens and keep shooting, so that the things they shoot will be much better. " May 20 14, Wang Feng documentary tour won unanimous praise from the industry. In August, Ji Shuzhai was once again favored by Wang Feng and LeTV, and participated in the live broadcast of the Wang Feng Bird's Nest concert.

20 14 Wang Feng Bird's Nest Concert, Ji Shuzhai first tried to shoot and make a 4K concert. Previously, 4K live broadcast technology was only used in the World Cup in Brazil, and domestic TV stations were in a wait-and-see state. Most 4K machines were not shipped back to Brazil. "So we are like experimental mice. Xu and I stayed in the Bird's Nest for 7 days and didn't come out. Everyone stinks. The entire venue line was repeatedly revised and built three times. "

As a newcomer, Ji Shuzhai also encountered many other difficulties. "The work place is in the aisle, which is very noisy. I can only build a board to go to work. " Including equipment rental, Ji Shuzhai has also been deliberately making things difficult. But in the end, the success of the live broadcast of Wang Feng Bird's Nest concert greatly improved Ji Shuzhai's skills and self-confidence. When each family introduced 4K live broadcast technology, Jishuzhai also completely increased the price and became a high-quality representative in the industry.

We are the LV of this market.

Smiled and said: "Some people say that we are Lu in this industry. Expensive is really expensive, good is really good. " The camera and lens of Jizhuzhai are film-level shooting equipment, and the live broadcast system is more complicated than ordinary broadcast-level channels. In addition, the cost is much higher than that of ordinary broadcast-level channels.

20 14 is a hot year for live broadcast, and there are three performances of Ji Shu Zhai on New Year's Eve alone. After the live broadcast of Li Zhi's performance in Nanjing, Ji Shuzhai will broadcast the performance of Phoenix Legend and Good Sisters in Wukesong the next day. Recently, Xu He wanted to make a feature film about it, but there was no good opportunity to make a feature film with events and duration.

Last year, Ji Shuzhai made a documentary about Jane Zhang's performance. Wang Zilong said that a good feature film needs "the artist has ideas, a desire to express, a plan and coordination". The success of Wang Feng Documentary Tour 20 13 is due to the good cooperation, and the interview was filmed many times. But some artists still don't understand this. "Some artists still focus on safety and regard us as the media. You can't shoot this or that. "

For the sake of film quality, the degree of cooperation should be discussed with the partners in advance. While making documentaries and live broadcasts, Ji Shuzhai also wants to make documentaries and show them in cinemas. "After entering the cinema, the benchmark and quality of the whole film will go to a higher level, including participating in the awards. Brand and reputation are abroad. If you take the big net route from the beginning, it will be difficult to go up again. " It is with this concept that Ji Shuzhai has passed several financing.

Faced with investors' doubts about the profitability of documentaries, Wang Zilong said that on the one hand, the cost of making a documentary is very low, about several million. On the other hand, documentary movie tickets can be pre-sold at the same time as artist tour tickets. "It's still IP. Pre-sale tickets don't have to compete with other movies. The depth is enough and the entertainment is strong. Fans can brush more." Including many artists, LeTV and other companies want to invest or acquire Jishuzhai. Ji Shuzhai's attitude towards financing is: open chat and strict selection.

Wang Zilong hopes that this film can invest a lot of money. "The first step should be particularly powerful. I will die with the mentality of winning the prize. Once I make a bad reputation, I will press the market for three to five years. " However, Wang Zilong is also worried that after getting the investment, he can't find the theme, which will affect his creation. At present, Ji Shu Zhai maintains the output of 5 to 6 feature films every year. "Not much. The more live broadcasts, the better, but at most you can broadcast two live broadcasts at the same time, otherwise there are not enough people. "

Wang Zilong said that the advantage of Jizhuzhai lies in the picture language and technical ability, and the mixing part is being improved by professionals. When you enter the cinema, the stereo dual channel will look thin. "This year, the cinema put a film with a brain, and the voice was flawed. Insiders know it's a vocal tract problem, but laymen think it's a bad performance, which will have a bad influence on artists. We are solving this problem. "

Compared with the live broadcast fever of 20 14, the live broadcast has been cooling down since the end of last year. With the compression of production costs by various live broadcast platforms,

This year, the live broadcast of the study is rare, and the number of documentaries has increased a lot. At the same time, the whole market is also facing the problem of difficult capital flow. Wang Zilong revealed that in 20 15 years, the running water in Jizuzhai exceeded 6 million, and this year it is expected to exceed100000. Although the market is not very good, Ji Shuzhai has never considered reducing the price at the production level.

"We now have a solid working relationship with photographers. After the production level is reduced, it is no different from other ordinary video companies or teams. Because the quality of photographers is very high, one of our great advantages is the tacit understanding with photographers. Once the price is reduced, it will be difficult to make up. "

In addition to maintaining cooperation with photographers, Ji Shuzhai also signed seven or eight directors, all of which are exclusive cooperation. "We are producers, and we control the whole film process through the producer's plan, and at least control the film quality at around 70%."

Before work, the photographer and director of Jizhuzhai will get to know the artist first. "We all like music and have a basic understanding of music. We will listen to the song first when shooting. "

At present, there are more than 20 people working in Jishuzhai Company, of which the latter part accounts for a large part. There are hundreds of tons of materials in the computer room downstairs of Ji Shu Zhai, including many music performances since 20 12. Every year 10- April 65438 is the off-season, and July-August music festival and10-New Year's Eve performance, 165438+ is the peak time. Xu Hedu hopes that Jizuzhai can be more diversified, cooperate with various platforms and expand its own brand.

Through Jizhuzhai's efforts, music documentaries began to be valued by domestic musicians, but Wang Zilong emphasized that Jizhuzhai's more important task was to educate the audience. "The audience knows the concept of 60 points and failing, but they can't see the difference between 60 points and 80 points. The difference between 80 points and 90 points is even more puzzling. We must raise the audience's aesthetic from 60 points to 80 points, let him know what is good and what is bad, and the bad will be eliminated. "

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