What is the function of SEO?

SEO is "search engine optimization", which refers to the technology and process of obtaining website traffic from natural search results. For enterprises, SEO optimization is to adjust and optimize corporate websites internally and externally on the basis of understanding the natural ranking mechanism of search engines. Through optimization, we can improve the natural ranking of keywords in search engines and get more traffic, so that enterprises can achieve the purpose of sales and brand building.

For enterprises, SEO optimization has the following advantages:

1, improve the conversion rate.

Take Baidu as an example. With the popularity of Baidu's bidding hosting today, customers often subconsciously ignore bidding pages marked with "advertisements" when opening web pages.

SEO, on the other hand, bypasses advertising promotion and optimizes related keywords in combination with consumers' search habits, so that consumers can see information such as products or services of enterprise websites at the front end of web pages when searching related keywords. Let customers choose their own products through search.

2, high cost performance

SEO is not free, but it is more cost-effective than SEM. Especially when enterprises master SEO technology by themselves, the cost of SEO optimization can be effectively reduced through the cooperation of professionals.

3. The application can be extended.

For enterprises, as long as they master the methods of keyword research and content expansion, the website can continuously increase the target keywords and traffic, and can also continuously build new websites.

4. Optimization is effective for a long time

Once the SEM advertisement and PPC (search advertisement) stop running, the traffic will stop immediately. Although event marketing has obvious effect, the topic will pass and the traffic will disappear. However, SEO is different. As long as the website does not use cheating technology, once the search ranking goes up, it can last for a long time, and the traffic of the website will naturally continue.

5. Improve the usability of the website.

One part of SEO optimization is to improve the usability of the website through optimization, so as to retain customers and realize the purpose of high-quality transformation of the website.

For enterprises, SEO optimization is the only way for brand promotion. Through SEO optimization, corporate brands can achieve the effect of multi-platform collection and exposure. Through multi-platform exposure, our customers can search our website and see our brand information, so as to trust and buy our brand.