Course outline of advertising design

This paper will introduce the curriculum outline of advertising design for everyone, including the course content and learning focus of four stages.

First stage

Including advertising copy production, computer assembly and maintenance, art foundation, sketch, gouache and other courses, aiming at laying a good foundation for advertising design for students.

stage Ⅱ

Including vector graphic design, CorelDRAW, advertising photography, vector illustration design, Illustrator, basic image processing design, Photoshop, practical writing, composition basis, graphic composition, color composition, three-dimensional composition and other courses, aiming at improving students' advertising design ability.

The third stage

Including advanced techniques of image processing, typical examples of graphic design, InDesign graphic design, advertising materials and technology, packaging design, poster design, commercial advertising video editing and other courses to improve students' advertising design practice ability.

The fourth stage

Including Dreamweaver web design, Flash animation design and production, HTML5, CSS3, typical business case of web graphic design, advertisement beautification of shopping mall website and other courses, aiming at improving students' network application ability of advertisement design.