Work summary after the exhibition

Summary of the work after the exhibition: Fan Wen 1 The second two-day Jiamusi Jiansanjiang Plain Agricultural Science and Technology Expo has come to an end. Although the two-day exercise time is very short, I feel that just looking at the product introduction, my understanding of the company's product knowledge, business, publicity, market and other aspects is still far from perfect. However, all kinds of problems encountered in the exhibition have broadened my knowledge, gained experience from it, and realized a lot of business knowledge, attitudes and talking points after work.

First of all, the preparations for the exhibition.

In order to participate in this exhibition smoothly, all the staff of the distribution department devoted themselves wholeheartedly and cooperated with each other. Sales staff have a deep understanding and familiarity with the product, and keep in mind the content, usage, dosage and characteristics of the product. Etiquette receptionists dress uniformly, face every customer with a good mental outlook, and establish the mental outlook of the company. The preparation of exhibition publicity materials is to compare the schemes of various business operators, and finally choose the business with high cost performance to tailor the enterprise exhibition board and Yi Labao for us.

Second, the exhibition analysis

Looking at the exhibition site, Sanjiang Plain, as the core area of agricultural development in Heilongjiang, can focus on the immediate needs of farmers, friends and dealers. Leading enterprises in fertilizer and seed industry were also invited to the exhibition site, and their booth layout and exhibition strategies were all for our reference. There are 14 fertilizer enterprises participating in this exhibition, namely Daqing Dahua Fertilizer Co., Ltd., Heilongjiang Zhuokai Fertilizer Co., Ltd., Jiangyang Technology Development Co., Ltd., Jikede Fertilizer Co., Ltd., Jiangsu Zhongnong Fertilizer Co., Ltd., Yingkou Shen Da Fertilizer Co., Ltd., Jilin Fertilizer Co., Ltd., Luobei Nongshengda Fertilizer Co., Ltd. and Zhengzhou Fang.

Huazheng Chemical, Jilin Kunmailong Fertilizer Co., Ltd., Liaoning Longxiang Fertilizer Co., Ltd., Shaanxi Yunneng Fertilizer Co., Ltd. and Jilin Feng Chang Fertilizer Technology Development Co., Ltd. These fertilizer enterprises, from traditional compound fertilizers to emerging biological fertilizers and trace element fertilizers, can be said to represent all products in today's fertilizer market. Through this exhibition, we can also see the diversity and competitiveness of products in the fertilizer market, which also reminds us that if products are not competitive in the fertilizer industry, the company will not make progress, just like sailing against the current. For example, Yingkou Shen Da Fertilizer makes 78% of the total nutrients of organic matter, silicon, zinc, calcium and organic matter. Among mixed fertilizers, high-content slow-release fertilizers are the most popular. Summary after the exhibition

Third, audience analysis.

Visitors are divided into several categories: exhibitors, people from other industries, people from fertilizer industry, people who want to know about the market in the industry and so on. For us, we need a special observation ability to accurately judge which kind of customers belong to. For every visiting guest, courtesy reception can make a backup of customer information in time, so as to facilitate business contact with the company in the future. Most visitors come from the same industry, and some of them are manufacturers of raw materials to provide services for our future supply.

Fourth, product competitiveness.

Whether as "buying" or "selling", the key is the product. Even if customers have purchasing needs, but there are so many similar products in the market, how should we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in effective content, popularity, quality, price and so on.

The emergence of market competitors represents a huge market. How to effectively grasp the post-exhibition summary?

Market, this is the theme that needs to be considered in the future.

Generally speaking, customers are satisfied with the effect of our products. In the case of competitors, how to maintain old customers and increase new customers? Improving the market share of our products is a problem that we can't ignore at this stage. Summary after the exhibition

Verb (abbreviation of verb) exhibition effect

(1) stand out from the crowd and improve corporate visibility.

(2) Promote sales and business growth.

(3) Establish the confidence of employees.

Sixth, the shortcomings of the exhibition.

(1) booth design

Perhaps because of the limitation of booth area, the design of this booth is a bit crowded, and the whole booth style is a bit rough compared with other peer companies. We have only prepared two laptops to play videos, and many companies have prepared large-screen TVs or LED screens, which makes our company suffer slightly in the publicity effect. Secondly, many other enterprises recognize exquisite sample bags. Our company only prepared sample exhibition bottles, and many dealers complained that it was inconvenient to carry samples in our booth.

(2) the design of publicity materials

This promotional material highlights the corporate culture. As far as on-site customers are concerned, there are still some leaflets specifically introducing products. Considering that it is inconvenient for individual customers to carry large pieces of information, they only need to bring product information if they want to know more about some products.

(3) Staffing

The exhibition personnel are sales staff and factory temporary etiquette personnel, and answer the post-exhibition summary on the spot.

On the question of visiting the photos, the salespeople answered clearly about the use of fertilizer, but when the scene was busy, they felt that there were not enough people. In addition, there are some suppliers who provide us with raw materials, so the purchasing department had better communicate directly.

(4) product display

There are many kinds of products on display in this exhibition, but the sample types of our sample display bottles are not very complete.

(5) Exhibition gifts

Most manufacturers in this exhibition have gifts, and the gifts are also divided into several grades, which not only attracts visitors to be more willing to know product information, but also can meet big customers. If we have some good gifts, we can also promote future cooperation.

The above is my summary of this exhibition. Generally speaking, the experience gained from this exhibition is very valuable. I hope I can get a better experience next time. I hope that after I get along well with my colleagues, I can cooperate with each other and master my job as soon as possible. I also hope that the leaders will give me more guidance and support.

Summary of post-exhibition work model essay 2 Preparation before exhibition:

1, the company's publicity materials, technical samples, exhibits, business cards and the list of customers who will come to their booth.

2, and for the old customers who will come to their booth, they can prepare some small gifts. In addition, you can also prepare some small gifts for customers with great intentions. It is best to print the company name and LOGO on these gifts, so that you can express your feelings and leave a deep impression on your customers.

Matters needing attention during the exhibition:

1, for an old customer: it is best to sit down and talk and ask him if he is satisfied with the previous supply and if there is anything that needs improvement; Ask the other party what the next purchase plan is; Finally, send some small gifts as a gift.

2. For new customers: take the initiative to receive customers, and try to leave the contact information of the other party's network, preferably MSN or SKYPE, so as to facilitate future contact. When chatting with customers, try to understand the nature of the other company (whether it is a trading company or a manufacturer), the main products purchased and the basic requirements.

PS 1: Be sure to take the initiative. Don't expect customers to come to you on their own initiative. Customers looking outside the booth can take the initiative to invite each other to visit inside, and it is best to leave a business card for each other. People who come to the exhibition usually come for a day or two. If he comes to visit your booth on the first day, but he doesn't have much intention, then when you see him again the next day, you must invite him to sit inside and discuss it in detail.

PS2: Don't give up easily, and make good use of all available resources. I remember that on the first day, a foreign customer (called A for the time being here) came to our booth and only took a look at our products. Next to him was a China (called B for the time being as his supplier in China), who was also his translator this time. It's my first time to exhibit, and I don't have much experience. I don't know how to grasp customers. After they left, I realized that the customer should be able to order at once, but it was too late. But it suddenly occurred to me that B's booth was right in front of us, so I kept an eye on the booth in front of us in the afternoon. Hehe, after waiting for a long time, I finally saw them come back. When A left, I went to chat with B, and learned some information about A from him. I learned that A would come to the exhibition tomorrow, and this time B was in charge of A's trip, so I asked B to invite A to our booth tomorrow, and we could discuss it in detail. That's it. The customer came to our booth again the next day and simply placed an order (thank you very much B^_^). Although it was a little late, it was not too late to mend. Now I'm waiting for A to confirm PI, hoping to establish a good cooperative relationship with A. ..

It's best to write down the customer's information in time and write important information on the customer's business card. The exhibition time is short and there are many people, so many times it is too busy. If you wait until you go back at night to sort out your business cards and customer information slowly, you will forget a lot of things, and you will be very tired when you go back at night. How can you have so much energy? Therefore, it is best to write the most important information at that time on the corresponding business card, which is convenient for statistics and not easy to make mistakes when going back.

Post-exhibition tracking:

Post-exhibition tracking is very important.

1. After returning to the company, immediately file all business cards, divide them into important customers and general customers, and then send all relevant information of the company by email.

2. If the customer doesn't reply to the email after three days, follow up by phone to ensure that the other party remembers himself.

Summary of Work after the Exhibition Fan Wen 3 From June 20 to 23, the city image exhibition and real estate Expo of "Northern New City, Chengdu New District and Fudi New Capital" was held in the Furong Life Plaza in Xindu.

The exhibition lasted for three and a half days, and it was popular, with large sales volume and good effect. The response from all walks of life is enthusiastic. The work is summarized as follows:

I. Overview of the Exhibition

(1) participation scale.

This exhibition * * * has 24 buildings from 24 enterprises, covering an area of 6,543,800 square meters, including elevators, multi-floors, houses and villas.

In addition, there are 7 real estate agencies and 1 building decoration materials merchants participating in the exhibition. Four financial institutions, including Industrial and Commercial Bank of China, China Construction Bank, Bank of China and Bank of Communications, as well as provident fund centers and notary offices, provide supporting services. The Housing Authority has set up a policy consultation point.

(2) transaction information.

During the four-day housing fair, 8 1 set was sold, with an area of 90 16.99 square meters and a turnover of 33,950,700 yuan. 5 parking spaces, with a transaction area of 72 square meters and a transaction amount of 360,000 yuan; There were 2 commercial housing transactions, with an area of 58.45 square meters and a transaction amount of 480,000 yuan.

There are more than 700 groups of registered purchase intentions10, of which Xindu accounts for about 70%, Chengdu accounts for 20%, and other places in the province account for 10%.

The popularity of the sales department of the participating buildings has greatly increased, almost restoring the reception volume during the market boom in 2007.

During the exhibition, * * * received more than 1.2 million people to visit and consult.

Second, the exhibition features

(1) The overall quality of the building is relatively high.

The participating properties, such as Vanke Shuangshuian, Hanjia International Community, Dongjun Lake Jingwan, Gangji Hanxiangfu, Xiangzhou Peninsula of Jiaotong University, Hexinshui Mutiancheng, YUNDI of Jiaotong University, Tianfu Jiangnan of Tianzhihai, etc., are all high-quality boutique properties of Xindu, which are remarkable in terms of basic facilities, surrounding environment, community planning and architectural quality, and are the image and representative of Xindu Real Estate.

(2) All participating commercial houses have passed the safety appraisal.

As it was the first housing fair held in Chengdu after the 5./kloc-0. 2 Wenchuan earthquake, in order to dispel the concerns of buyers, the District Housing Management Bureau invited experts from the Housing Safety Appraisal Committee of China Property Management Institute to conduct safety inspection on 24 buildings and/kloc-0. 453 million square meters of commercial housing from June 8. All the participating buildings fully met the seismic requirements and quality standards, and the main structure was safe and there were no hidden dangers.

(3) The urban image planning exhibition has become a highlight.

A city planning exhibition hall was set up in this exhibition to show the general plan of the new capital "Northern New City and Chengdu New District" to the public, so that the public can know more about the new capital and have confidence in its future development.

The planning exhibition has attracted the attention of buyers and has become one of the highlights of this housing fair.

(4) The supporting activities are rich and colorful.

During the Housing Expo, in order to create an atmosphere and gather popularity, the organizers organized a variety of supporting activities, such as "Cultural Night of the Housing Expo", "Meeting the Olympic Challenge, World Champion Table Tennis Exhibition", "Discovering the New Capital Photography Exhibition", "Thousands of people buy cars and houses", "Buying houses in 10 cities in the province" and "Lottery for buying houses", which enhanced popularity.

(5) Policy preferences boost transactions.

As the first housing fair in the province after the earthquake, the district committee and government issued preferential policies to promote the development of the real estate industry in time, including a series of preferential policies for housing management, such as relaxing the provident fund loan policy, financial subsidies, and tax concessions, which directly promoted the real estate transaction volume and exhibition popularity.

(six) developers to provide preferential housing.

During the Housing Expo, in order to attract buyers, in addition to the preferential policies given by the government, various development enterprises have introduced some preferential measures, such as a direct discount of 20,000-30,000 yuan and a rebate of 4-8%; Some properties have also introduced special preferential measures for property buyers in disaster areas.

(seven) various forms of publicity, extensive media participation.

The publicity of this Housing Expo adopts various media forms, including TV, newspapers, periodicals, radio, internet, short messages, taxi transfer media, fixed-point videos, outdoor single columns, main road poles and flags, DM sheets, square air columns and so on. , covering almost all forms of publicity, with the extensive participation of provincial 10 streaming media, the publicity width is unprecedented.

Third, some experience.

(1) Leaders attach importance to it.

The main leaders of the district party committee and government attached great importance to this housing fair, and leaders such as,, Wang, Zhong, Zeng Gangqiang presided over several symposiums of participating development enterprises, listened to the opinions of enterprises, and made preparations for the exhibition.

On the opening day, leaders of the District Party Committee, the District People's Congress, the District Government and the District Political Consultative Conference attended the opening ceremony in the rain, which showed the pragmatic, confident and capable work style of the leading group of Xindu District and infected all the buyers, staff and media reporters who attended the opening ceremony.

(2) Full planning.

The planning of this housing fair began in mid-April and lasted for two months. During this period, four symposiums were held for participating developers, and opinions and suggestions were fully listened to. The exhibition plan has been revised and improved many times, and finally the exhibition theme of "Northern New Town, Chengdu New District and Fudi New Capital" has been determined.

While fully preparing for the exhibition, we will step up the formulation of preferential policies. After Chengdu introduced preferential policies to promote real estate development, Xindu District promptly followed up and responded quickly, and formulated preferential policies suitable for the region.

(3) unity and cooperation.

The housing fair involves the propaganda department, government office, housing authority, public security bureau, finance bureau, urban management bureau, planning bureau, culture and sports bureau, power supply bureau and other departments. In the case of tight time and heavy tasks, all departments coordinated in time to ensure the smooth progress of all work.

(4) Excellent work style.

Affected by the earthquake, the preparations for the Housing Expo were once stagnant and restarted in early June. In a very short time, the Housing Authority completed the work plan assignment, held a news briefing, mobilized development enterprises again, organized publicity, coordinated venues, installed lamp post advertisements, formulated and organized the implementation of various activity plans, and many staff members worked continuously on holidays, working 10 hours a day, successfully completing various organizational work.

Four. Problems and deficiencies

(1) time is short.

On the afternoon of May 12, a press conference was held in Shangri-La Hotel, Chengdu as the first sign of the Housing Expo.

In progress, due to the sudden Wenchuan earthquake, it was forced to stop and all preparations were temporarily suspended.

The focus of work shifted to earthquake relief, and the preparatory work was not restarted until the beginning of June, which completely broke the original work deployment and rhythm and brought great difficulties to the publicity and organization of the preparatory work.

(2) Difficulties in attracting investment.

From June 165438+ 10, 2007, the real estate market turned from a fire storm to a downturn, and the confidence of developers and buyers was frustrated. The Wenchuan earthquake in May 12 made the originally deserted market worse, and many business departments were deserted or even closed down.

Developers lack confidence in holding a housing fair in a short time, which makes it very difficult to attract investment. Only 24 hotels participated in the nearly 40 booths initially designated.

(C) coordination disjointed phenomenon occasionally occurs.

Due to the lack of work experience and the impact of the earthquake on the original work rhythm, there are some work disjointed phenomena between the organizers and the organizers, between the regional departments, and between the organizers and the co-organizers, resulting in low work efficiency, low work quality, and even occasional omissions and mistakes.

(4) insufficient publicity.

This housing fair, due to the lack of publicity funds, coupled with the current public concern about earthquake relief, the depth and intensity of publicity is not enough.

Verb (the abbreviation of verb) suggests the next step.

(1) Actively promote urban marketing.

The planning of Xindu New Town and the overall quality of real estate are not inferior to other areas in Chengdu Second Circle, and even superior to other areas in some aspects.

However, because the marketing of the new city has been scattered, soft and scarce for a long time, it is at a disadvantage in regional competition. The impression of Chengdu residents on the new capital is still chaotic, poor and inconvenient, which has affected the promotion of the overall image of the city. The sales price of real estate is in a depression in the Second Ring Road of Chengdu, and the development and transaction volume are small.

It is necessary to actively promote urban marketing, enhance the image of the city, shape the brand of the city, and make the value of the city be properly reflected.

(2) Implement various preferential policies for purchasing houses.

At this housing fair, many buyers are concerned about the implementation of preferential policies, and should work out operational implementation rules as soon as possible, establish a good image of the government as people-oriented, clean and efficient, and enhance affinity.

(3) Accelerate the construction of supporting infrastructure.

The construction of infrastructure and traffic roads in the new urban area should be further accelerated, and it should be fully promoted according to the announced progress, so that the functions of the new urban area will be further enhanced and the visibility of the new urban area will be greatly improved.

This exhibition has come to an end, and the four-day exhibition has set a number of firsts:

1. The first housing fair in the province after the earthquake;

2.8 years later, the first housing fair in Xindu;

3. Holding a large-scale exhibition in a new city for the first time;

4. Full coverage of the first media promotion;

5. Conduct a comprehensive structural safety investigation of commercial housing for the first time;

6. Providing financial assistance to the owners who buy houses in Xindu for the first time;

……。

The display of the city image of "Northern New Town, Chengdu New District and Fudi New Capital" and the holding of the real estate Expo have restored the confidence of developers and buyers, quickly restored the popularity of real estate market sales, and created favorable conditions for the economic development of the new capital. The effect exceeded expectations and achieved a complete success.

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