What is STP marketing?

The letters S, T and P in STP are abbreviations of three English words, namely, market segmentation, target market and market positioning. STP marketing is the core of modern marketing strategy.

1, market segmentation, which divides the market into several different customer groups according to the different needs of buyers for products or marketing combinations, and outlines the outline of market segmentation.

2. Determine the target market and select one or more market segments to enter.

3, market Positioning (positioning), in the target market customer base to form an impression, this impression is positioning.

Extended data:

The research content of marketing:

Marketing principles: including market analysis, marketing concept, marketing information system and marketing environment, consumer demand and buying behavior, market segmentation and target market selection.

Marketing practice: It consists of product strategy, pricing strategy, distribution channel strategy, promotion strategy and marketing mix strategy.

Marketing management: including marketing strategy, planning, organization and control.

Special marketing: including network marketing, service marketing and international marketing.

Baidu encyclopedia -STP strategy