LOFTER product analysis

Netease LOFTER is a photo social APP owned by Netease, and its products cover all aspects of web and mobile. Netease LOFTER community has gathered many quality life experts and experts in many fields, including goddess, stars, clothing, stationery, travel, beauty, male gods, photography, secondary education, film and television, sports, cute pets, food, painting, music, etc. 14 interest channels. Committed to building a quality and fashionable life community. (from Baidu)

Two. Industry and market

In the era of mobile Internet, socialization is one of people's immediate needs. Various social apps emerge one after another, such as WeChat and QQ at the top, Momo based on strangers' social interaction, and the open Weibo platform. LOFTER is committed to creating a fashionable life community through photo socialization, which is still innovative in China.

LOFTER's idea comes from Instagram abroad. Instagram allows users to capture their life memories in any environment, and share them with one click on Instagram, Facebook, Twitter or Sina Weibo platform. More than just taking pictures, Instagram integrates many social elements on the mobile side, including the establishment, reply, sharing and collection of friends, realizing the socialization of pictures.

There are also many photo applications in China, such as Meitu Xiu Xiu, but there are still many twists and turns on the road of photo socialization. People in China are used to using this kind of APP as a tool rather than a social means, while LOFTER has a stronger social element, which is different from other photo apps.

Three. product analysis

1. product positioning

Slogan: record life and discover beauty.

Product positioning: committed to building a quality and fashionable life community.

2. User segmentation

3. Product structure

4. Interface design

(1) Home Page

(2) Discovery

(3) release

(4) information

(5) Mines

Summary of interface design: white is the keynote of the interface, and the picture quality is very high, giving people a sense of literary freshness.

5. Profit model

Fourth, product thinking.

1. Situation analysis

2.2 How? LOFTER improves user stickiness?

Organize activities to attract users to participate.

Giving out welfare money through daily sign-in and release functions can improve user stickiness and purchase rate.

3. There is already a summary about this account in the homepage "Concern". Why do you want to add "dynamic" to the message? Is the function duplicated?

In contrast, the feeds in "Follow" are generated according to the time of each dynamic release, while the feeds in "Dynamic" are sorted according to the content published by the account within one hour, which is more clear at a glance. Set "Dynamic" so that users who don't want to see the content item by item can choose what they want to see according to their accounts; In addition, when an account is swiped in "Follow", so that users can't see the contents of other follow-up accounts for a long time, they can choose "Dynamic" to view it.

4. Are there any other profit models?

LOFTER is difficult to realize the content because the author of the picture has copyright.

You can invite some well-known users of LOFTER to offer courses, such as photography training classes and painting classes. You can get a certain commission by signing up through LOFTER.