6 sample essays on university public relations planning letters

Public relations activities refer to the planning and implementation of public relations activities. It is a common technical method used by corporate planning departments, public relations companies, planning companies, and advertising companies in their work. This article is a sample university public relations planning letter that I compiled for everyone, for reference only.

Sample article of university public relations planning letter:

After ten years of journey, ten years of hard work and ten years of glory, Shanghai Institute of Urban Management has gone through ten years of ups and downs and welcomed the It’s ten years’ birthday. In order to enrich campus cultural life, showcase the achievements of campus cultural construction, increase publicity externally, strengthen unity internally, redraw the grand blueprint of Shanghai Institute of Urban Management, and continue to write a brilliant new chapter, it is planned to hold a construction event on April 10, 20__ The school’s 10th anniversary celebration event. In order to ensure the smooth progress of the preparations for the school anniversary, the following plans have been specially made.

1. Purpose of public relations planning

1. Through this school anniversary event, we will summarize the historical experience of our school’s development, demonstrate our school’s educational achievements, further clarify the school’s development direction, and also strengthen The connection between the majority of alumni can enhance and seek understanding and support from all walks of life for the school, and enhance the school's awareness and reputation in society.

2. Through the scale effect of this event, we will create a "campus culture" atmosphere, inspire and inspire the enthusiasm of teachers and students in the school, strengthen students' understanding and understanding of the school, and form a sense of honor and pride. At the same time, it also promotes the healthy and rapid development of the school's various tasks in the new era.

3. Improve students’ organizational and communication skills through the tenth anniversary celebration activities.

2. Time Plan for Celebration Activities

(1) Start-up Phase (December 20__ - February 20__)

1. Establishment Celebration Preparing the leadership and working bodies.

School Anniversary Preparatory Committee

Director: ___,

Deputy directors: ___, ___, ___

2. Study and determine the date and date of the school anniversary Standard name for school anniversary.

School anniversary date: April 10, 20__

School anniversary standard name: Today is your birthday - my alma mater

3. Convene various work Group leader meeting, each group selects staff.

4. Each group will propose a work plan based on its job responsibilities and submit it to the School Anniversary Leading Group for approval.

5. Create a celebration atmosphere inside and outside the school and publish a letter to alumni.

6. Start raising funds for school celebration activities.

7. Research and determine planning projects and campus landscape projects.

8. Enrich and improve the construction of campus culture, and design the school emblem, school song, school motto, school spirit, teaching style, and study style plan.

9. Complete other tasks determined by the school anniversary preparation leading group.

(2) Preparatory stage (February 20__ - March 20__)

1. Establish local alumni contact stations, set up alumni websites, and edit the "Alumni Address Book" 》.

2. Compile and print the "History of the School of Urban Management" and the ten-year anniversary commemorative book, edit the "Campus Anniversary Special Issue", produce CDs (feature films), and design and confirm the anniversary souvenirs.

3. Hold an exhibition of calligraphy, painting and photography works by teachers and students on the 10th anniversary of the school, publicize reports and shoot feature films on the school anniversary. Arrange the school history exhibition hall.

4. Organize the construction of campus infrastructure: renovate the school gate and moral education wall, build school anniversary markers, and repair and beautify the campus environment. Landscaping and school building renovation.

5. Organize rehearsals for cultural activities and exhibitions for teachers and students.

6. Carry out the activity of "teachers and students sing the same song (school song)".

7. Continue to raise funds related to school celebration activities and set up special funds.

8. Contact and implement leadership inscriptions and determine the list of important leaders, guests and important alumni.

9. Complete other tasks determined by the school anniversary leadership group.

(3) Celebration Stage (March 20__ - School Anniversary Day)

1. Invite leaders, guests and alumni.

2. Compile and print alumni records.

3. Draft school anniversary manuscripts and print written materials.

4. Increase the publicity of the school anniversary in various media.

5. Register to receive gifts, money and items and display them.

6. Organize various school celebration-related activities.

3. Overall requirements

All teachers and students in the school must fully understand the importance of the school anniversary. All preparatory working groups, departments, and classes must carry out their work under the unified leadership of the school. According to the requirements and time schedule of the event, a staff meeting of the group was held to formulate a work plan for the group, implement specific responsibilities, and complete all preparatory work on time. The school will supplement appropriate personnel based on the progress of preparations.

The preparation for the school anniversary is a systematic work, which requires the mutual cooperation and strong support of all teachers and students of the school. It requires all parties to obey the command, coordinate and form a joint force to make the school anniversary a success and work together. Promote the progress of school undertakings.

? University Public Relations Plan Sample 2:

1. Background Analysis

June 5th is World Environment Day, and environmental protection is a hot topic around the world. It is the focus of unanimous attention of all mankind; in 20__, Guilin City's 54 key municipal projects have achieved initial results, and the city has taken on a completely new look. Guilin City has put forward the goal of creating a national environmental protection model city and building a national ecological demonstration city. In this context, it is inevitable to promote environmental protection knowledge to citizens, further improve citizens' environmental awareness, and advocate green consumption.

2. Activity theme:

"Create a green city and protect the earth's home; everyone participates in creating a green home"

3. Activity slogan:

p>

For me, for you, for the children, let us start from now.

4. Purpose:

1. Promote environmental protection knowledge to citizens, further enhance citizens’ environmental awareness, consolidate the achievements of the National Environmental Protection Model City and the construction of a national ecological demonstration city, and contribute to Guilin tourism Create a good humanistic environment;

2. Recommend green products to citizens, advocate green marketing and green consumption

5. Time:

June 20__ 5th

6. Location:

Guilin City Center Square

7. Sponsor:

Guilin Municipal Party Committee Propaganda Department

Guilin Municipal Environmental Protection Bureau

Guilin Municipal Education Commission

Guilin Municipal Youth League Committee

Guilin Municipal Radio and Television Bureau

Co-organizers:

Organizer:

Guilin Dadi Public Relations Company

Guilin Aerospace Industry College

Guangxi Normal University

< p> Guilin Institute of Technology

8. Mascot:

Frog (beneficial insect, totem of the Zhuang people).

9. Background music:

Light music from the sounds of nature ("The Call of Green" and other light music).

10. Activity items and implementation steps:

1.30 environmental protection publicity display boards

Content: environmental protection knowledge, pros and cons comparison cartoons, promotional posters.

Note: The organizer, Environmental Protection Bureau, is responsible for 20 pieces, and the organizer is responsible for 10 pieces (Normal University, Guilin Aviation College, Engineering College). It must be completed before June 2 and passed the acceptance inspection.

2.50 pieces of environmental protection tabloid display: the Environmental Protection Bureau and the Municipal Education Commission are responsible for it, and it must be completed before June 2 and passed the acceptance inspection.

3. Children’s Excellent Environmental Protection Painting Exhibition: The Environmental Protection Bureau and the Municipal Education Commission are responsible for it. It must be completed before June 2 and pass the acceptance inspection.

4. Environmental consultation: *** 20-meter information desk. Host 12 meters, undertake 8 meters. Professionals are handled by the Environmental Protection Agency.

5. "Creating a National Environmental Protection Model City and Building a National Ecological Demonstration City Starts with Me" tens of thousands of people signed the event (responsible for Dadi Public Relations).

6. Environmental protection song and dance performance: The Environmental Protection Bureau and the Municipal Education Commission are responsible for the rehearsal on June 2.

7. "Cartoon characters" send environmental protection information: elephant, bear, frog, white rabbit, bee?. Guilin Aviation is responsible for completing the work before June 2 and passing acceptance.

8. Environmental protection publicity floats: about 10. Dadi Public Relations was responsible for the float decoration, and Guilin Aviation College prepared promotional materials. The Propaganda Department and Environmental Protection Bureau are responsible for coordinating the float parade route with the traffic police department.

Among them: the first car, the fifth and the tenth car highlight the theme of environmental protection, and the rest display environmentally friendly products.

(1) Route: In front of the Municipal Education Commission - Guilin Hotel - Second People's Hospital - Fuboshan Hotel - Xiangshan Park - Nanmen Bridge - Central Square - In front of the Municipal Education Commission < /p>

(2) Parking and information distribution sites: Central Square, in front of the Municipal Education Commission (drive slowly, hand out information)

9. Environmental Protection Initiative (Environmental Protection Bureau is responsible)

< p> 10. Environmental Protection Speech Contest (Guilin Airlines is responsible for this)

(1) Theme: Environmental Protection and Health, Environmental Protection Warnings.

(2) Judges: 1 from the Propaganda Department, 1 from the Education Committee, and 3 from the Environmental Protection Bureau.

(3) The speakers will be four students from each of the three universities (Normal University, Engineering College, and Guilin Aviation College).

11. Environmental protection prize-winning quiz (the Environmental Protection Bureau, Dadi Public Relations, and Guilin Aviation College each have a host. The Environmental Protection Bureau is responsible for setting the questions).

12. Beautiful Rainbow (Children use paintbrushes to depict the tomorrow in their minds):

Theme: Beautiful Tomorrow.

9 young painters (the Youth League Municipal Committee is in charge).

Content and materials (responsible by Dadi Public Relations Company).

13. Green product display (responsible for Dadi Public Relations and Guilin Aviation).

14. Biological specimen display (more than 50 pieces. Normal University is in charge).

15. Recycling of used batteries (the Youth League Municipal Committee and the College of Engineering are responsible).

11. Activity procedures:

1.8:00-9:30 Venue layout

2.9:30-9:50 Reception preparation

3.9:50-10:10 Opening Ceremony (500 people participating)

Participants:

Organizer: 30 people

Guests Reporters: 20 people

Dadi Public Relations: 20 people

Aerospace School: 100 people

Normal University: 100 people

Engineering College: 100 people

Performance team: 50 people

Rainbow team: 9 people

Enterprise team: 50 people

(1) Host (The opening ceremony will be hosted by a person from the Environmental Protection Bureau), introducing the leaders and guests present (3 minutes);

(2) Speech by the Director of the Environmental Protection Bureau (3-5 minutes);

< p> (3) Read out the environmental protection initiative (Students from Guilin Aviation College, 3 minutes);

(4) Municipal leaders announced: "Everything in the world, the web of life environmental protection publicity campaign has begun."

4.10: 10-10:30 Beautiful Rainbow

5.10: 30-11:10 Environmental protection song and dance performance, interspersed with environmental protection knowledge prizes and questions (about 20 questions)

6.10: 10-17:00 Consultation (animals, plants and environmental protection knowledge)

7.12:00-17:00 Broadcast promotion (off broadcast from 15:00-16:00)

8.15: 00-16:00 Environmental protection speech contest (5 points/person, 12 people in the final), on-site awards. Interspersed with environmental protection knowledge prize-winning Q&A (about 20 questions)

9.17:00 End of day activities

10.19:40-21:30 Environmental protection literary and art evening (including report speech) (Environmental Protection Bureau, The Municipal Education Commission is responsible)

12. List of organizing committee:

Director:

Deputy director:

Members of the organizing committee:

13. Communication channels:

1. Preliminary publicity: The Youth League Municipal Committee will send the event information to enterprises and institutions; the Municipal Education Commission will send event information to colleges and universities, middle schools Primary school; media release by Guilin Daily, Evening News, and TV stations around May 30.

2. Mid-term publicity: Guilin Daily, Evening News, TV newspapers, TV stations, radio stations, China Tourism News, China Environment News, Guangxi Daily, Guangxi TV, etc. will conduct on-site interviews and reports. It is planned to invite leaders from the District Environmental Protection Bureau and Guangxi TV Station to participate.

3. Post-publicity: Guilin Daily, Evening News, TV newspapers, TV stations, and radio stations will organize and publish articles such as "News Summary" in relevant media within half a month after the event, to promote this article. Review the event to further expand the impact of the event.

14. Maintenance of traffic order during the float parade (Municipal Traffic Police Detachment)

15. Maintenance of on-site order (Guilin Public Security Bureau, Central Square Management Office, Guilin Airline) 16 , clothing (Dadi Public Relations, Guilin Airlines)

17. Scene design and layout (Dadi Public Relations, Guilin Airlines, Central Square Management Office)

1. Scene design (Dadi Public Relations, Guilin Airlines, Central Square Management Office) Public Relations)

2. Venue layout (Dadi Public Relations, Guilin Aviation)

3. Sound (Dadi Public Relations)

4. 30 sun umbrellas (Dadi Public Relations) Public Relations)

5. Tables and chairs (Dadi Public Relations, Guilin Airlines)

6. Podium tablecloth (Dadi Public Relations)

18. Budget:

1. Income: sponsorship from various enterprises and institutions

2. Expenditure budget

19. Effect prediction and evaluation

(1) The number of participants at the event is no less than 60,000 (including the number of on-site participants along the float parade).

(2) Media reports on relevant activities shall be no less than 10 (times).

(3) Activity information coverage: 1/4 of the population in the region.

(4) There will be no obvious errors in the execution of the event.

(5) The use of activity funds shall be strictly controlled within the budget.

(6) After the event, the visibility of participating enterprises and institutions will increase by 20%.

(7) After the event, the reputation of participating enterprises and institutions will increase by 10%.

? University Public Relations Plan Sample 3:

1. Analysis Report on the Feasibility of Public Relations Activities

Xinglong Supermarket is located in the center of the school market, with an extremely geographical location Good, with rich market resources.

Moreover, the internal layout of Xinglong Supermarket is beautiful, the music is lingering in the hall, and the service quality is very good. Generally speaking, the overall image of Xinglong Supermarket on campus is good. But with the development of the school, the number of supermarkets on campus has also increased. Although few can catch up with Xinglong Supermarket in terms of scale and industrial structure, Xinglong Supermarket still feels the pressure, resulting in a decline in turnover. This is an urgent problem that supermarkets need to solve first. The above situation is based on the conclusion reached by this team after investigating the relevant situation of Xinglong Supermarket. Below we will summarize the basic situation of Xinglong Supermarket. Location: Xinglong Supermarket is located in the center of the market, with no large supermarkets nearby. And the location is close to the small square with a view, which is suitable for high school-type public relations activities and promotional activities.

Facade design: According to our field visit survey, school students feel better about the design of the supermarket.

Internal layout: According to the survey, the internal layout of the supermarket is very good, and various industries are scattered. There is a certain atmosphere, and light music is played from time to time to make consumers happy physically and mentally. Service quality: According to the survey, most current students chose "very good service", ranking among the top.

The above survey results and analysis show that Xinglong Supermarket is very competitive in both software and hardware configuration. However, due to the relatively high mobility of school consumers, the impact of Xinglong Supermarket has not been effectively formed, and school students still lack a certain understanding of it.

This team designed a series of public relations activities for the "Dragon Boat Festival". In view of the above situation, it is intended to develop the internal potential of Xinglong Supermarket, enhance the competitiveness of Xinglong Supermarket, and guide more customers to understand and recognize it. Xinglong Supermarket will contribute to Xinglong Supermarket's leap to a new level, and thereby establish the public relations image of Xinglong Supermarket and this group.

The purpose of our public relations team is "We have to come up with new ideas for what others have thought of; we dare to think of things that others have not thought of. We have to come up with new ideas for things that others have not thought of; We must do what we have done before, and we must do it well.” I sincerely hope that our public relations activity will be a complete success.

2. Theme: The fragrance of rice dumplings conveys love, and prosperity with you

Promotional slogan: The fragrance of rice dumplings conveys love, prosperity, and prosperity with you

Theme music : Chu Ge; Dragon Boat Race

3. Overall goal: To attract the attention of school students and improve the reputation of Xinglong Supermarket by holding a series of "new" and "unique" public relations activities

The popularity and reputation in the minds of consumers can promote the supermarket's sales after the Dragon Boat Festival and thereby consolidate the supermarket's position.

Sub-goal 1: Show the good appearance of Xinglong Supermarket through the "Zongxiang Sentiment" activity.

Sub-goal 2: Stimulate consumers' desire to buy with the "Prize Sales" activity

Sub-goal 3: Improve the reputation of Xinglong Supermarket with the "Dragon Boat Festival Special Gifts" activity.

Sub-goal 4: Use the "Dragon Boat Festival Riddles Guessing" activity to increase the lively atmosphere on site and thereby increase the popularity of Xinglong Supermarket.

Sub-goal 5: Strengthen internal management and improve quality service levels to ensure the smooth progress of the entire event and leave the most unforgettable impression on the public.

4. Organizational Structure

Commander-in-Chief: Deputy Commander-in-Chief: Chief Planner: Planning Group: Coordination Department: Minister: Deputy Minister: Finance Department: Minister: Liaison Group: Team Leader : Publicity Team: Team Leader: Vice Minister: Deputy Team Leader: Deputy Team Leader: Team Leader of the First Group of Zongxiang Spreading Groups: Deputy Team Leader: Leader of the Second Group of Love Giving Group: Deputy Team Leader: Group Three of Dragon Boat Festival Lantern Riddles Group leader: Deputy leader: The fourth group’s prize distribution group leader: Deputy group leader: The fifth group’s art and decoration group leader: Deputy group leader: The sixth group’s public security management group leader: Deputy group leader:

5. Specific plans and assignment of tasks to each group

1. Zongxiang promotion group

──Get in touch with the "Good Luck Lai" pastry shop to discuss ordering The quantity and specifications of the rice dumplings

──Determine the recipients, number of people, and gift packages

──Category and package the gifts

──Arrange the rice dumpling delivery activities Relevant details

2. Love donation group

─Contact the relevant leaders of Xinglong Supermarket to discuss the relevant details of the donation─Determine the objects of donation (students from poor families in schools) and the number of people ──Determine the time and place of the donation activity

3. Dragon Boat Festival Lantern Riddle Group

──Determine the type, quantity and scope of the lantern riddles

──Determine the activity Venue and event arrangement procedures

──Interesting activity design

──Arrangement of reception work

4. Prize distribution team

──Cooperate with other groups to arrange activities

──Design the procedures and sequences for awarding prizes

5. Art and Decoration Group

──Dragon Boat Festival lantern design< /p>

──Event site design and decoration

──Event site newspaper and banner design

6. Public Security Management Team

──Assist Supermarkets should do a good job in safety and other tasks

7. Finance Department: unified management of the expenditure and equipment registration of this event

8. Coordination Department: responsible for coordinating between various groups, as well as The relationship between the group and the supermarket, inspecting and implementing the work progress of each group, and coordinating and arranging various activities

Press release:

Zongxiang conveys love, all in Xinglong

──Introduction to Xinglong Supermarket’s “Love for the Dragon Boat Festival” series of public relations activities

The fragrance of rice dumplings conveys love for the Dragon Boat Festival. To celebrate the Dragon Boat Festival on the fifth day of May, Xinglong Supermarket and the Lanzhou University Public Relations Group jointly organized this event.

Love donation activity: This activity targets students with financial difficulties and provides a set of daily necessities on site.

Dragon Boat Festival riddle guessing activity: School students are sincerely invited to participate in the "Love Dragon Boat Festival" lantern riddle guessing activity.

On the fifth day of May, Xinglong Supermarket will have a special decoration in the small square of the horizon, and the whole place will be decorated with colorful lights to welcome all current students.

Prize-winning quiz: On the day of the Dragon Boat Festival, a "Love Dragon Boat Festival" knowledge quiz will be held on-site, and prizes will be distributed on the spot.

There is a special hotline for this event, the number is:

Organizer: Xinglong Supermarket, Yuzhong Campus of Lanzhou University

Planning and execution: Lanzhou University Public Relations Planning Group

June 2011

Attachment: Zongxiang conveys love, all in Xinglong

Xinglong Supermarket is a relatively large comprehensive store in Yuzhong Campus Sex supermarket, selling all kinds of food and daily necessities. Thanks to the love and support of the vast number of consumers, a variety of industries have joined the company, and the turnover is gradually increasing.

"Treat people sincerely and serve wholeheartedly" has become Xinglong's philosophy. According to an on-site visit and survey by the Lanzhou University Public Relations Team, the service quality of Xinglong Supermarket ranks among the top three supermarkets in Yuzhong Campus, and is still on the rise. In addition, Xinglong Supermarket has a very good external image.

In order to celebrate the Dragon Boat Festival, Xinglong Supermarket and the Lanzhou University Public Relations Group jointly organized a series of "Dragon Boat Festival" public relations activities to express feelings with the fragrance of rice dumplings and thank consumers for their love.

We sincerely invite the college students at Yuzhong Campus to help, enthusiastically support and participate.

All employees of Xinglong Supermarket on Lanzhou University Yuzhong Campus sincerely wish all consumers a happy Dragon Boat Festival! Xinglong will welcome you with the best quality products, the most reasonable prices, and the best service.

"Prosperous, prosperous, one mountain, one supermarket" we wholeheartedly welcome your participation.

Xinglong Supermarket address: Lanzhou University Yuzhong Campus Market