What is fragrance marketing, olfactory marketing, and scent marketing? What companies are doing well?

Smell marketing refers to fragrance marketing. Among all human senses, smell is the most sensitive and the sense most closely related to memory and emotion. It has been scientifically proven that each person's nose can remember 10,000 tastes, and the accuracy of olfactory memory is twice as high as that of vision. Every day, we live among tastes and experience the significant impact that taste has on emotions, memories, moods, and behaviors. The aroma diffuser

Uses the principle of high-speed flow of compressed air to turn the essential oils into particles, and then uses a high-speed ion spin accelerator to separate the particles into nano-scale aromatic essential oil particles, which are then passed through the built-in diffusion system or air conditioner. Devices proliferated from the system. Fragrance essential oils

Fragrance essential oils, also called aromatic essential oils, are generally used for aromatherapy, such as hotel aromatherapy, shopping mall aromatherapy, KTV bar and other space aromatherapy. Designate a specific space to achieve the purpose of filling the room with fragrance.

Successful cases of olfactory marketing: Shangri-La Hotel Group, Westin Hotel Group and other well-known hotel groups.