What is the logo design concept of China International Poster Biennale?

The Jinan International Biennale LOGO is designed around the three principles of artistry, internationality and regionality. Artistry is the soul, and the audience can appreciate the innovation and uniqueness of this exhibition at a glance through the LOGO, which is in sharp contrast to the project logos in other fields; internationality is the basis, the Biennale is an international art event, and its logo It should have internationally accepted aesthetic features and styles; regionality is at its core. One of the important significances of the Biennale is to be based on regional context and reflect the cutting-edge aspects of contemporary world art. The three major principles run through the design concept and complement each other.

In terms of color, the LOGO adopts colorful gradient colors, which symbolizes the color spectrum closely related to artistic creation, implying the diversity and vitality of artistic styles. The visual effect is gorgeous and unforgettable.