Theme planning scheme of milk tea valentine's day activity

In order to ensure the orderly and effective activities, it is usually required to make an activity plan in advance, which can clearly define a general direction for an activity. What problems should we pay attention to when making an activity plan? The following is the theme planning scheme of milk tea Valentine's Day activity that I compiled for reference only. Let's have a look.

On Valentine's Day, the store can appropriately add some romantic elements, put a bunch of roses on the cashier, hang some pink love balloons on the wall, and find a lovely doll to distribute roses, so that customers can feel the elaborate design of the store and improve their goodwill towards the store.

1. Tell your touching story to your friends loudly.

Customers who pay attention to our official WeChat account and share the moment of our love in the circle of friends can get a cup of our explosive drink for free.

This is one of the marketing methods commonly used by many brands on Valentine's Day. Although the creativity is not high enough, the advantages are convenient operation and good customer participation, which not only enlivens the festive atmosphere of the store, but also invisibly allows customers to share the store in the circle of friends and actively help the store to promote.

Second, use couples to take photos for publicity.

Shops can set up creative punch points at the door, let customers take drinks, ask professional photographers to take pictures, put them on the official WeChat account to vote for the most loved couple to win 520 prizes, or send drinks to our store.

On the day of 520, it provided intimate value-added services for couples at a lower cost.

In addition, the store can also design a simple and warm 520 advertisement wall on the same day, which can be properly integrated with product and brand information, so that customers can spread the brand image of the store invisibly when sharing photos.

Third, launch drinks that meet the characteristics of festivals.

In order to help them express this love to each other, the manager of the tea shop can spend some time matchmaking and create opportunities. For example: send blessings and thank-you cards in the name of the store; Beverage cups are decorated with festive features; Adjust the names of drinks in one or two stores. ......

Combined with the characteristics of Valentine's Day, special products are launched to help customers express their love smoothly. This is also one of the marketing methods commonly used in store holiday promotion. Catering people skillfully grasp these emotional pain points and construct valuable emotional marketing, which can not only increase the profit of the store on the same day, but also improve customer satisfaction, leave a good impression on customers and increase repeat customers. Of course, this method is more suitable for single stores or stores with fewer stores.

Fourth, interesting little activities.

1, live broadcast by network celebrities

Invite online celebrities, who are famous locally or nationally, to broadcast live in the store, or organize a fan meeting under the online red line to create momentum for Valentine's Day activities.

2. When consumption meets "7", send roses.

For the settlement of consumption, a rose will be given if the amount of each order is "7" (limited quantity, first come, first served).

3. The third party is free.

On Valentine's Day, most businesses will focus on couples and ignore singles. At this time, in the opposite direction, launching a three-person peer-to-peer third-person free activity is bound to form new communication potential and influence. Dicos once launched a three-person package on Valentine's Day, and the effect was very good.

4. Love letter cards

Invite the first person to buy milk tea that day, write a sentence at the beginning and after the person who wants to write, so that customers can participate in the writing of this love book. Finally, you can display it in the store or put it on your own xx to attract traffic.

Theme planning scheme of milk tea Valentine's Day activity II. Purpose of the activity

1, grasp 2 14 valentine's day promotion tea shop to plan business opportunities to make customers feel fresh and stimulate consumption desire;

2. Increase the flow of people in tea shops to attract new customers;

3. Establish the reputation of tea shop and improve customer loyalty;

Second, the activity time

20XX x month x day (ten days in advance) -20xx x month x day (ending at 24: 00 on February 14)

Third, the theme of the event

I love you, filar silk heart.

Fourth, the active object.

For female customers aged 20 to 30.

Verb (abbreviation of verb) activity content

"I love you, filar silk heart" special event

Buy a reality show, share the beauty and win a gift!

1 Share, get the prize: xx. (Everyone has a prize)

2 Lucky Advent Award (monthly 1)

3 Loyal Customer Award (end of year 1)

Popularization of intransitive verbs

1, key time for publicity: x days before the event; X days after xx;

2. Publicity means: once the target audience is determined, it will be spread through appropriate channels, such as xxxx.

Seven. Pre-event promotion work

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

Theme planning scheme of milk tea Valentine's Day activity Part III Activity background

February 14 is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation are waiting for the answer, and the collision between hearts leads to eternal love in generate.

On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.

Meteor legend

In the vast universe, there is a small planet. On a night full of sunset glow, it met a beautiful star. When a star runs, there will be flowing colored light behind it. "She is so beautiful," he sighed, moved by her beauty, waiting for something for her, but waiting for one year, two years-ten years, twenty years-until ten thousand years.

But after all, he was too young and the light was too weak. Before he could get close, he fell down and disappeared, and he was disappointed. He gave love, but she didn't get it, so he spent another ten thousand years in a daze. He thought that if she appeared again, he would burn himself and tell her that she was the most beautiful star he had ever seen, and he fell in love with her at first sight. A million years later, when he is old, he may miss this beauty forever. Just when he was desperate, her beauty came again. He burned all of himself without hesitation, swept through the beautiful light in the sky and formed the first real meteor in the universe. This time, he was lucky. He not only saw her, but also left a small piece in her arms. He died until he told her that she was the most beautiful person he had ever seen. She was shocked and decided to look for one percent of his fall, maybe only one thousandth, one thousandth-one billionth, but in any case, she decided to travel in the sky forever, gently brushing all the planets and looking for one percent, one thousandth-one billionth of her love.

Later, many stars burned part of themselves to mourn their romance, forming a meteor shower. Perhaps it should be said that the stars are celebrating Valentine's Day. Whenever a meteor passes by, it is actually the stars who are paying for love.

I. Theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

Sales point of XX jewelry in North China

Verb (abbreviation for verb) organizer

XX jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of XX jewelry. )

Prop preparation: The meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.

(Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.

In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

Activity highlight 3

"shopping is polite"

All customers who shop on February 14 will be given small gifts. (flowers)

Activity highlight 4

You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!

However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.

Theme planning scheme of milk tea valentine's day activity article 4 activity name: XXX milk tea shop opening activity

Activity time: 20 16 May 10,1,12 (tentative).

Venue: Intersection of Bayi Road and Guangba Road

Target audience: The main target market is young people aged 15-25. The student union is the main customer base.

The purpose of the activity: to attract people, increase customers, increase turnover, and accumulate a lot of popularity, which became an instant hit. Activity overview:

Opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with potential customers. Customers' impressions of the goods, prices and services of the store will affect whether they will come back in the future. Make use of repeated regional intensive promotion activities to penetrate into business policies, goods and quality services, and ensure that customers know the existence of new stores.

Activity content: opening a store for promotion

The first is to create momentum for the opening through decoration.

Arouse customers' expectation and curiosity, and create momentum for the upcoming opening. Make a conspicuous large-scale ink painting, a temporary advertisement, and the content is the image promotion of the soon-to-open thumb milk tea shop. Or pull a banner that says: How many days are left before the opening of XXX tea shop, which will arouse customers' expectation and curiosity and create momentum for the upcoming opening.

Second, use the weekend to create momentum for the opening.

To satisfy the herd mentality of customers, Friday and Saturday are the best opening time. These two days in a week are the two days when people's consumption demand is the most, and they are also the time when people flow the most. Customers have herd mentality and like crowded places.

Third, use leaflets to create momentum for opening.

Attract customers into the store with preferential promotion schemes. The contents of the leaflet for XXX milk tea activities include: incentives for customers to open stores, courtesy of entering stores, favorable credit cards, store address and contact number. Two dispatchers in overalls and curtains printed the name of the store on the curtains and distributed leaflets at the gate of a nearby busy street or campus. Words: the new store is open, please come to the store to taste it.

Fourth, promote business opening through promotion (optional)

1. On the opening day, the whole milk tea will be 20% off. Special offer during the three-day opening period (9: 00- 10: 00, 12: 00- 13: 00, 17: 00- 18).

2. On the opening day, all customers who buy milk tea in the store can take photos of the store name, interior decoration and leaflets and share them with friends to get a small gift. (Only one copy per person, leave your name and mobile phone number)

3. On the opening day, customers who come into the store to buy milk tea full of 10 yuan can get a credit card for free, and after spending one like each time, they can get a cup of milk tea for free after collecting ten likes. On the opening day, customers who buy milk tea can shave once for free. The content of scratch music includes: offsetting consumption 0.5 yuan, offsetting consumption 1 yuan. (Maximum consumption 1 yuan, only one card can be used at a time).

Fifth, create an open power with the atmosphere.

1. Post POP, posters and product pictures in the store, put tables and utensils for tasting in front of the door or in the store, and distribute leaflets in front of the door.

2. Dynamic music will be played on the opening day, and the host will publicize the preferential activities on the opening day and choose the auspicious ribbon cutting;

The store door is decorated with white and purple balloon arches, and the opening flower baskets are placed on both sides of the door.

Expected effect of the activity:

Give consumers a good opening gift on the opening day to expand their influence, and the turnover can directly exceed 2000 yuan. In the future, with the brand influence brought by the opening promotion activities, the performance can be stabilized at a considerable amount.

Materials needed on the day of the event: balloon arch opening basket, red satin stereo, gift from microphone host, praise score card, and a picture.

The fifth item of the theme planning scheme of milk tea Valentine's Day activity "Make a good start" is particularly important for a new store! A successful opening activity will greatly shorten the market introduction cycle of a new brand and play a very important role in expanding brand awareness and increasing market share.

Analysis of milk tea market;

1, the milk tea market has a large capacity, but the market competition is becoming more and more fierce at present;

2. The price of milk tea is still the main factor affecting sales, but it is not the decisive factor;

3. Consumers' recognition of brands is getting higher and higher, such as coco, a little bit;

4. Although the tea shop pays attention to the promotion of the store image, its internal brand culture is lacking; 5. Single marketing method, relying too much on the third-party sales platform;

6. The community and fan building are seriously out of touch, resulting in low brand loyalty of consumers.

Xx milk tea, a tea shop that focuses on the concept of constellation.

Product positioning: 12-25 yuan's mid-range main product category: milk tea+coffee (added later)

Target audience: surrounding office buildings and community consumers (as the main target is office workers, it is suggested to put some fashion magazines and books in the store, and the tea shop will become an ideal place for their leisure time. For example, there is a coffee shop on the 0/7th floor of the office building where our company is located. It has an elegant environment and profound cultural background, and is often the best choice for our leisure and business negotiation.

In order to achieve a blockbuster effect in the opening activities in the middle and late April, preparations must be made from several aspects: the first stage: the early stage (about 10 days before opening)

1, set up the "xx milk tea" WeChat group. In the early stage, I recruited some people I met in the office building into the group, and then used red envelopes or other forms to expand the size of the WeChat group until it reached 300+. Before the opening, use the group to speculate on the opening information.

2. Pre-store 20 yuan, send a 55-degree cup worth 198 yuan, and then send a cash coupon to 20 yuan (we just made it for a tea shop).

Similar promotion has achieved good results. 55-degree cup Taobao price 198 yuan, Alibaba price above 7 yuan, pre-existing breakthrough 180 people).

3. Forward it to a circle of friends and send a beautiful gift.

The second stage: activity promotion (2-5 days before opening)

1, material publicity. Print the store opening information and the QR code of the store on the mouse pad and send it to the office staff in the office building.

2. WeChat promotion. Publish event information/friends circle through the enterprise WeChat group and the owner WeChat group that have settled in the office building.

3. 1 yuan grabs milk tea. Start business in the WeChat group in advance, such as sending a 100 red envelope to the WeChat group. Those who grab the red envelope can go to the store to buy milk tea of 1 yuan (of course, it is better to start business in the group in the early stage, and it is more timely to send a red envelope on the morning of the opening day).

Stage III: Opening Activities (Opening Period)

Preferential Rules 1: 29 yuan Premium Card

(1) Specify 4 cups of tea.

(2) Send a beautiful gift worth 29 yuan.

(3) Can participate in consumption points (see store announcement for details).

Preferential rule 2: the second cup is half price or 1 yuan.

Preferential Rule 3: Scan the code and pay attention to the QR code to send 5 yuan vouchers (it can be used next time).

The detailed rules of the activity are formulated according to the dynamics of peers and the characteristics of local consumption, so I don't need to go into details.

The fourth stage: fan interaction

Hold interactive activities regularly, such as monthly 10 member day, WeChat prize quiz, etc. To promote a strong relationship with fans.

Theme planning scheme of milk tea Valentine's Day activity 6 1. Business strategy

(1) raw materials, the quality of raw materials is strictly controlled, and the original ecological natural resources are carefully selected to ensure the authentic taste; Grasping the proper proportion of milk, tea and water is precisely the way to solve the problem of material selection and proportion.

(2) Wide product range: Bubble tea has various tastes, including coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, Yuanyang milk tea, lemon milk tea and other series, which caters to everyone's tastes and is very popular. In addition, in addition to milk tea, there are also juice sales.

(3) The market position is cheap instant milk tea beverage.

(4) Price In terms of price strategy, the product price is lower than or equal to the price of peers, which is in a passive state, and the pricing follows closely the same industry.

(5) Most channels are franchisees. Moreover, the joining of tea shops has always appeared in the form of chain operation. The main channel mode is: head office-franchise stores-consumers.

(6) Consumers are close to the target consumer groups. Because the target consumer groups of tea shops are mostly college students, and their stores are mostly located near major universities, they have won more popularity by making use of the close ties and word-of-mouth of universities.

Marketing mix strategy

Product strategy: positioning in fashion, health and leisure drinks.

Price strategy: combining the pricing of competitors and the production cost of their own products, formulate corresponding prices.

Distribution strategy: store sales are the mainstay.

Promotion strategy: Take corresponding promotion activities according to the specific sales situation and festivals.

Second, the promotion strategy:

Improve the promotion efforts and strengthen the contact between target customers and enterprises. The tea shop should be arrested.

It is a good opportunity to survive in the vast and profitable milk tea market, rapidly expand the scope of services, increase market share, and finally firmly occupy the school milk tea market from small to large. The action plan to achieve this goal is:

1. Try to improve service quality and service attitude.

2. Constantly strengthen publicity for students, and enhance students' customer loyalty to tea shops.

3. Constantly innovate, improve and increase the varieties of milk tea to meet the needs of students.

All rivers flow into the sea. Add a suggestion book to the store. Students can put forward or write their opinions or suggestions directly.

5, timely launch promotion strategy.

(1) Promote information openness and networking. College students are the target customers of tea shops. In view of teenagers' habit of surfing the Internet frequently, the information exchange platform in colleges and universities is established by using information network technology. On this platform, a forum is provided for students to put forward their opinions and suggestions on the products and services of enterprises, and release the latest promotional information on the network platform in time.

(2) personnel promotion.

When necessary, leaflets can be distributed near colleges and universities, which is the most direct means of publicity.

(3) Improve the loyalty of key consumers and pay attention to cultivating consumers' satisfaction. Establish franchise stores and implement overall promotion. Integral promotion generally sets the average prize. Consumers can get a cup of milk tea by purchasing many times or participating in an activity to increase points to get prizes or accumulating certain points.

(4) Providing commercial sponsorship. Participate in the large-scale activities of sponsoring schools, develop the main target market of beverage market, and improve the visibility in the target market. For example, sponsoring school sports meeting and public relations speech contest.

(5) discount. Give customers some discounts regularly to stimulate consumers' desire to buy to the greatest extent. For example, give some price concessions during the golden week of May 1 and 11;

(6) Advertising promotion

A. newspapers and campus magazines. Advertise in the school weekly newspaper and magazine. Advantages: large amount of information, easy to carry and store, and high reading rate. Its introduction focuses on "popularization"-making readers

I also learned something after reading it.

B. leaflets. Print leaflets in schools and roadsides to enhance brand awareness.

C. When providing commercial sponsorship, indicate the name of the store on the banner.

D. Adding Xiao Xuan Cup to the store to taste milk tea for free can not only help students to taste and understand the taste, but also make students leave a good impression, thus playing the role of publicity and indirect promotion among the crowd, killing two birds with one stone.

Theme planning scheme of milk tea Valentine's Day activity 7 I. Operation mode

Forms of technical cooperation. Considering that we are a high-end and milk tea specialty store, it is suggested that the partners choose the location in high-end office buildings, CBD business districts, high-tech parks, internet cafes, stations, cinemas, docks or other places with market gaps; Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and distribution of products (milk tea beans, tea).

Investment and entrepreneurship scheme of milk tea shop

Second, products and services

Description of products and services.

Sell milk tea, fruit juice, drinks, desserts and other commodities, provide excellent environment and services for guests, and let consumers show a taste, experience a culture and pin their emotions here. Joining milk tea is a good place for leisure and couples to get together.

These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.

2. Competition comparison

The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality have considerable advantages.

3. Resources and technology

Tea shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. Consumers must care about the full embodiment of their consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.

Investment and entrepreneurship scheme of milk tea shop

Third, the market analysis

1, market demand

(1) Stable old customer resources.

(2) Office buildings and hotel customers.

(3) shopping and entertainment places.

(4) Mature residential areas

(5) Foreign companies and many IT companies, advertising companies and other emerging industries are in this area.

(6) If there are many schools in this area, faculty and students' couples are also potential customers.

Investment and entrepreneurship scheme of milk tea shop

2. Industry development trend

(1) The milk tea consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. 12 inland city survey shows that 32% of urban residents drink milk tea. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin, and the proportion of people who have drunk instant milk tea (fragrant and fluttering) in the past year exceeds 30%.

2) The consumption grade of milk tea is getting higher and higher, and the charm of culture is the charm of the market. Simple instant milk tea is far from meeting the requirements. Consumers began to know the brand and style of milk tea and how to enjoy the fun brought by milk tea.

(3) Education level and family monthly income are related to the frequency of drinking milk tea. This means that milk tea, a drink imported from the West, is a way of life of the ruling class in Chinese mainland.

3. Competition analysis

(1) indirect competition with strong brand stores.

At present, coco can enjoy tea in major cities, and Happy Lemon from Taiwan Province Province and Preserved Milk Tea from Hangzhou are equally divided.

(2) Direct competitors. For example, coco milk tea in Taiwan Province province, Happy Lemon in Shanghai and honey fresh drink in Hangzhou are all small in scale and have certain characteristics.

(3) Marketing planning

Make use of the brand and resource advantages of franchise stores to quickly establish advantages and stabilize old customers.

Investment and entrepreneurship scheme of milk tea shop

Four. Promotion plan

(1) advertisement

For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.

(2) Event marketing

When the time is ripe, you can also hold an essay activity with the theme of "milk tea and life".

(3) service marketing

① Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can call him (her) Mr. or Miss X in public, and they will feel very respected.

② Personalized service.

Putting some publicity materials on the table, which are knowledge and stories about milk tea, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.