Introduction to the founder of popular science innovation

Whether it is the pre-production, filming, post-production, finding actors, setting budgets, photography, lighting, art, costumes, venues, publicity, everything must be managed. Of course, there are professionals in each position to assist, but the director must pay attention to every link to ensure that everyone has the same image in their mind, otherwise errors will occur. What is a director? What are the responsibilities of a director? What exactly does a director do? If you want to answer seriously, you may have to break your lips! Screenwriter: Script creation, from the story outline to the completion of the movie script, the screenwriter work requires constant cooperation with Producers, directors, etc. cooperate and communicate, each going his own way. In the end, it is difficult to form a cooperation, and it is not even possible to make a film. The screenwriter does not need to pay too much attention to the artistic skills of splitting shots. This is because even if the screenwriter writes a better script, it is not yet a pre-shooting script (or working script). The latter is more detailed and requires more professional work by the photographer. Work cannot be replaced by screenwriters. As a screenwriter, it is important to write well within the scope of the script. Of course, understanding the nature and methods of some photographers' work will also help in writing scripts. The ability to deal with directors and producers falls within the professional skills range of screenwriters. This needs to be understood from two aspects. The first is artistic characteristics, that is, comprehensive art must be comprehensive production. The concept of artist includes both literary authors and film practitioners such as directors. Of course, screenwriters come first. Regardless of whether the director moonlights as a screenwriter, in terms of industry categories, screenwriters still come first. Script script, the basis of a play. But only a script is not a movie, and there is another aspect of work that needs to be done, including dealing with the director and others. Second, starting from the reality of China, we can see that Chinese writers tend to work independently and are not very good at cooperation and working together. This is related to cultural and literary traditions. They have advantages, but they also lack the ability to cooperate in comprehensive artistic production. and skills. The textbook mentions this point as a key point, which is very important. It especially requires beginners to regard this link as a kind of screenwriting quality and ability, which is very correct. Photography: There has never been a clear understanding in the industry about what kind of work can be considered "photography". According to the new edition of "Cihai", "Photography is the use of a camera to capture physical images through the photosensitivity of film, commonly known as photography." Of course, with the advancement of science and technology, the carriers for recording images are not only film, but also CCD and CMOS. etc. But it remains true that the most important feature of photography is true recording. Without true recording, it cannot be called true photography. Whether it is "new photography", "conceptual photography", or works created using computers and other tools, as long as they use tools or techniques other than cameras, they cannot be called photographic works. Therefore, if works such as "new photography" and "conceptual photography" also use other artistic expression techniques, they can only be called "image" works, not "photography" works. Art: "Art" refers to the art of using certain material materials to create directly visible two-dimensional or three-dimensional images in a certain space through composition, perspective, light and other artistic means. It is an art form that reflects social life and expresses the artist's thoughts and feelings. Because it shapes and depicts the specific shape and appearance of actual objects that people can feel with the help of vision, the shape of the object is the basis of art, and shape is the special function of art, so we still call it plastic art; Also because the art image unfolds in two or three dimensions of space, people also call it space art; and because the artistic image created by art is a component of the visual image of objective things, people also feel it through their visual senses when they appreciate it. Therefore, art is also called visual art; from the way it exists, it is static art. These statements are all based on the morphological understanding of art from different angles, and there is no absolute distinction. Art works in the world, in terms of material materials and production methods, can be divided into several categories such as painting, sculpture, arts and crafts, architectural art, design, calligraphy, industrial design, and decorative arts. They can also be further subdivided from different angles. . From the perspective of use, art can also be divided into two major systems: pure art and industrial art. The so-called fine art mainly refers to painting, calligraphy, sculpture, seal cutting, and sometimes music and poetry that meet the needs of spiritual entertainment and appreciation for aesthetic purposes. Because these arts embody social and cultural consciousness and aesthetic consciousness, some people sometimes call them literature and art. The so-called arts and crafts generally divide them into two categories: practical arts and special arts and crafts. They mainly include architecture, gardens, arts and crafts, Industrial design. These arts have certain utilitarian purposes and can meet people's material needs in food, clothing, housing, transportation and other aspects. Of course, this division is not absolute. Such as woven crafts, toys, silk flowers, etc., they are somewhere between practicality and pure appreciation. It can be seen that pure art does not exclude utilitarian purposes, and arts and crafts cannot completely abandon the pursuit of beauty. Planning: Planning is a process. It is essentially a rational behavior using brain power. Basically all planning is about future things, that is to say, planning is making current decisions based on things that will happen in the future. In other words, planning is to find out the causal relationship between things and measure possible paths in the future as the basis for current decisions. That is to say, planning is deciding in advance what to do, how to write the poem, and who will do it. Planning is like a bridge that connects where we are now with where we will pass in the future.

...The steps of planning start with the assumed goal, and then formulate strategies, policies, and detailed internal work plans to achieve the goal. Finally, it also includes evaluation and feedback of effectiveness, and then return to the starting point to start the second step of planning. times cycle. Specifically, planning has the following meanings: First, the things that planning is based on already exist, or things that must appear according to the laws of movement of things, rather than things newly created by people. Second, planning is just to make some new connections and combinations of these ready-made things according to certain principles or rules, so that they become a new thing. Third, these new things are mainly manifested as certain activities or events, rather than specific material products or spiritual products. Fourth, through this connection and combination, the events or activities generated by planning are essentially a creation of wisdom, or in Marx's words, they embody human subjective initiative and are the objectification of human essential power. Therefore, fourth, the new things planned have the characteristics of novelty, aesthetics, abnormality, and advancement, and can bring rational pleasure to people. Some people say that planning has actually existed for a long time. Isn’t the work plan we used to call planning? Replacing planning with planning is just a renovation of the concept. This is not the case. Because although "planning" also connects the present things to the future, it is essentially a pre-arrangement of things according to the habitual way of thinking. It will neither make extraordinary connections nor be creative. The essence of "planning" is not to think according to the habitual way of thinking, but to make new connections and combinations of things according to the rules of innovative thinking. (Executive) Producer: A television producer is the primary decision-maker in the life of a television program. Every aspect of TV program production, from determining the topic to post-production, is planned and managed by the producer. In a sense, choosing what kind of person to be a producer has become the primary consideration for TV stations at all levels. problem. To be a TV producer, in addition to having political awareness and quality awareness, you must also have marketing awareness. With the "air war" among TV channels, various media and even various programs within the same media have launched fierce competition. The new situation has put forward higher requirements for TV producers. Since TV producers are the executives running the show, a savvy financial mind is essential for TV producers. This requires TV producers to strive to adapt TV programs to competition under market economy conditions, grasp the commercial value of TV at all times, and focus on in-film advertising, program exchange, program sales and other standardized economic behaviors of TV programs. , so that the social value and economic value of TV programs can be fully reflected. According to convention, the executive producer is the second-in-command besides the chief producer, and the executive producer and director must consult the executive producer for their decisions. Film producers and television are equivalent, there is no essential difference and can be understood at the same time. Props: When shooting TV or movies, design and produce some objects and the entire scene to match the plot or the actor's performance. For example, tables, stools, etc. These are the simplest props, and they can be as large as the layout of the shooting room. Specialized people are responsible for preparing and making fireworks for props: such as the plot of the Battle of Chibi in the Romance of the Three Kingdoms, how to design the burning ship, and how to make the burning real, or in some other TV series, the house is on fire (actually it is fake) , how to design it so that it looks like it is really on fire, as well as the use of burning materials, etc., are all the lighting that the pyrotechnics person is responsible for: cooperate with the photography to make the scene meet the lighting requirements of the lens and the natural light. Physical properties, because the light in indoor scenes is all artificial or electric light, this requires the lighting engineer to make the lighting beautiful without distortion, and to meet the shooting needs. Makeup and costume: Dress the actor up accordingly according to the needs of the plot and role, such as choosing clothes from the corresponding dynasty in a costume drama. For the role of a beggar, you need to make his face a little dirty, but make it real, like in real life. Producer: A person who is equivalent to making suggestions and ensuring quality. He is responsible for providing guidance and making some suggestions and opinions on the content, packaging format, route design, character matching, etc. of program production. That is to say, teaching you how to do it will make it better, but the final decision may still lie with the director. Generally, for small-scale productions, there is only a supervisor, and no director is needed. Producer: In layman's terms, the "producer" is the "boss" of a film and television work. The producer must invest in the film and television works and be fully responsible for the entire production, distribution and other aspects of the film and television works. The producer is the "legal representative" of the film and television works. In our country, the title "producer" usually falls on the leaders of the production unit, and they generally do not participate in the actual creation of film and television works. Moreover, some producers are investors, or even businessmen who do not understand film and television art at all. As a result, two situations arise: one is that the film producers spend other people's money without feeling sorry for them; the other is that the so-called producers only contribute money and do not care about the quality of the film and television works. Such a disjointed mechanism will inevitably affect the improvement of the quality of film and television works. A "producer" should be a composite talent. He needs to have both investment capabilities and film and television artistic accomplishments, and he should also have the ability to grasp the film and television market. In other words, not everyone can be a producer in a practical sense. At present, the United States is the country with the most mature and complete film and television production system in the world. The American film and television industry has always regarded producers as the most important link in the film and television production process. It is generally believed that it is not the director who ultimately determines the success or failure of a film, but the producer of the film.

The producer group should be the core force of the film and television industry and have the driving force to lead and promote the development of the film and television industry.