The activity plan of the beauty salon on Valentine's Day on Qixi.

In order to ensure the orderly progress of an activity, it is usually necessary to make a complete activity plan in advance, which can clearly define a general direction for an activity. So how should the activity plan be formulated properly? The following is the activity plan of the Tanabata Valentine's Day beauty salon I collected, hoping to help everyone.

Tanabata Valentine's Day Beauty Salon Program 1 Theme:

I'll wait for you to meet me at magpie bridge.

Activity time:

August 200013 ~ August 20th.

Activity purpose:

Summer itself is a good off-season, and an activity is needed to drive the economic growth of beauty salons. If the beauty salon can cause a certain sensation through this promotion, it will certainly do no harm to the beauty salon. Promote beauty salons through various channels and expand the influence of beauty salon franchisees. Improve the popularity of word of mouth, thus stimulating customers' consumption behavior and improving the future performance of beauty salons.

Activity preparation:

1. Integrate customer information resources and publish specific activity plans through a unified platform. For example, use print media, LED lights outside the store, telephone messages and other forms to release this Valentine's Day activity to customers.

2. Since it is a Valentine's Day activity, although it is a traditional Valentine's Day in China, the gifts that couples like are nothing more than chocolates, music boxes, flowers, perfumes, ornaments and other items. Therefore, beauty salons may wish to organize this promotion in conjunction with flower shops, jewelry stores, cinemas, restaurants and other businesses to enhance their influence.

3. The activity plan should be flexible, which can be changed according to the specific promotion actual situation, and can also be supplemented and adjusted according to the actual situation of the beauty salon.

Activity content:

1. Love is infinite. Jointly provide event gifts with local jewelry, cosmetics and wedding photography manufacturers. Customers who spend all their money in 500 yuan in beauty salons during the activity can enjoy 50% discount on jewelry, jewelry and photography.

2. Love each other. Valentine's Day is to commemorate the beautiful love story of Cowherd and Weaver Girl, but they can't appreciate each other every day, but we can. In the beauty salon, I might as well hold a photo-taking activity with my lover. Collect and collect couple photos, photos and family photos from WeChat client, Weibo, QQ or website. Finally, I took 10 photos on August 20th, and got a nursing card worth 2888 yuan in a beauty salon.

3. Waste romantic movies. Many couples will choose to go to the cinema to see a beautiful and romantic movie on Valentine's Day. Beauty salons can seize this phenomenon of customers and give two free movie tickets to former 10 consumers every day during the activity.

Precautions for activities

Publicity must be done well during the activity, especially the propaganda words need to be carefully designed. "Romantic" with important emotional appeal, thus attracting the attention of female customers in love. At the same time, it is necessary to set a good sales target, divide the task into three beauticians, and reward the beauticians who reach the activity target immediately after the activity to stimulate their enthusiasm for the next activity.

Valentine's Day Beauty Salon on the Second Day of Qixi I. Purpose of the activity

1. Grasp the business opportunities of holiday promotion (Spring Festival, Valentine's Day), and avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and objects, so as to give customers a sense of freshness and stimulate their consumption desire.

2. Improve the sales performance of beauty salons and attract new customers.

3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty.

Second, the theme of the event

Love life and show love sincerely.

Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Third, the activity time

X month x day to x month x day

Fourth, the active object.

1. Activity content (1) Target audience: aged between 23 and 45, with good taste in clothes, especially those who drive private cars.

Men and customers in beauty salons.

2. Activity (2) Target audience: husbands (or boyfriends) of participants and beauty salon members.

3. Activity (3) Target audience: participants and all women who participated in the selection.

Verb (abbreviation of verb) activity content

Activity (1): "Love is Spring Festival, courtesy is love" special offer.

During the activity, all men can buy a special gift package of "Beautiful Heart New Year Gift" (worth 999 yuan) for their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote it at the same time (couples can enjoy preferential activities).

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times.

2. You can choose four body care programs.

3. Sent a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend).

On February 4th14th, a bouquet of flowers (1/flowers of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Buy a famous men's belt (or a famous shirt and wallet).

6. Buy a facial cleanser for men.

7. Give a man a kidney care.

8. Get a love pledge card, participate in the "Best Love Words" selection activity, and have the opportunity to win beautiful prizes.

9. If you book on the same day, you can get a discount of 10%.

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

During the period from 65438+1October 1 1 February 1 1, all men and husbands who buy "New Year's gift" (or boyfriends, please note: no special packaging is needed) can get a token of love card in the beauty salon and write.

Activity (3): "Love is priceless, love me with a prize" best love story selection activity.

During the period from 65438+ 10 to February 13 (before 3 pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get an experience voucher (or a voucher of RMB ××××) sent by the beauty salon, and participate in the lucky draw to get beautiful prizes.

Tanabata Valentine's Day beauty salon activity plan 3. Through the celebration activities of beauty salons, we can quickly accumulate funds, expand the number of members of beauty salons on a large scale, and rapidly expand the share of beauty salons in the local market. At the same time, with the aim of "giving back to old customers and welcoming new customers", the main body of the event plans a large-scale promotion activity for about one month.

However, during the event, the venue was chosen in the beauty salon, and the specific content of the beauty salon celebration was also planned in detail. Remember not to ignore the activity cost, and beware of excessive investment in the early stage, which is difficult to recover in the later stage. This has caused the problem of capital flow, which is not conducive to the later business development of beauty salons.

How to plan the content of celebration activities

1. Promote the model of "women spend money and men pay"

Today's celebrations must be novel and interesting, and female customers are the main consumers. You must spend more time if you want to impress them. Nowadays, the wealth of today's society is more in the hands of men, which is an undeniable phenomenon. They are sometimes very willing to pay for women's consumption, especially in women's beauty. Men with status are more willing to take beautiful women to public places.

Beauty salons can take the membership card as the object that men like, because men are also worried about giving gifts to women, so we should seize this point, plan the packaging well, and expand the male consumer groups as long as the publicity method is appropriate. This new customer group will be more willing to spend money than women.

2. Make a platform for yourself.

A platform belonging to your own beauty salon is not expensive. A simple website costs several thousand dollars, or a new official Weibo, WeChat, can interact with netizens in real time. You can also publish the news of beauty salons at any time through the website, which is inexpensive and effective. The cost of organizing online activities is relatively low, and online activities can be held at any time. Even after the later celebrations, this online platform can already be used for publicity.

3. Develop new members and stabilize old members.

The purpose of the beauty salon's celebration activities is also to expand the number of customers in the beauty salon. However, while developing new members, we should also give certain preferential policies to old customers. For example, customers who have applied for a treatment card can directly transfer to a member. You can also enjoy certain preferential conditions, the purpose of which is to stabilize the old members.

These three kinds of celebrations can not only last for a long time, but also do not need huge advertising investment. More importantly, it is also very beneficial to communicate with customers in the later period. By celebrating the wedding, the publicity will be faster and better.

Merchants can not only skillfully use anniversary to display store culture and establish store image, but also anniversary day is a good opportunity to train employees and enhance team cohesion. Let's take a look at how retail customers skillfully use the celebration to practice their internal strength and improve their service level!

Create a happy day for the clerk.

Every anniversary, I will not only launch a series of preferential activities for customers, but also hold some activities with the participation of shop assistants according to the business characteristics of that year, so that this day is not only my happy day, but also a happy day for all shop assistants.

Carry out "excellent clerk" recognition. Before the celebration, the "excellent shop assistant" appraisal activity was carried out. On the anniversary, an annual summary was made to commend "excellent shop assistants" and gifts and red envelopes were distributed.

Organize games. During the celebration, in order to let the shop assistants fully enjoy the fruits of the year's work, the store manager led a team to organize the shop assistants to go out to play in batches, so that they could fully relax and add momentum to the business promotion in the new year.

Hold a group birthday party. I set the anniversary as the collective "birthday" of the shop assistants. On the anniversary, every employee will receive a "birthday" gift. I will also hold a "birthday" party to let the clerk feel the happiness of "birthday".

Don't forget to interact with the clerk.

Although I was very busy on the anniversary day, I attached great importance to the interaction with the clerk that day. Every year at the celebration dinner, I will tell the clerk a touching story about the development and bottleneck of the supermarket. Tell the story of advanced figures who have been honest in management, courteous to customers and won word of mouth for supermarkets for many years; Instill the store culture of unity, honesty and dedication, and stimulate the enthusiasm of the clerk to love their jobs and dedication. And lose no time to give spiritual and material rewards to the clerk who loves to shop as a home.

I also specially launched the "I have something to say" campaign, asking every clerk to write a letter to the supermarket. This letter can be a good strategy to help business; It can also be criticism and suggestions to supermarkets; It may also be a personal problem that needs help.

Don't forget to interact with the clerk on the anniversary. These seemingly simple little tricks can really make the clerk deeply realize that the supermarket is their strong backing, thus stimulating the clerk's sense of ownership, making their personal goals consistent with the development goals of the supermarket and enjoying success.

Restaurant celebration is an excellent opportunity to enhance restaurant brand awareness, improve restaurant service image, increase the competitiveness of restaurant enterprises, and enhance restaurant sales profits. It is also an excellent opportunity for restaurants to give back to consumers' trust and support, enhance the cohesion and centripetal force of restaurant employees and publicize the corporate culture of restaurants. Therefore, on the occasion of the X anniversary of the opening of the restaurant, the restaurant has specially launched the following restaurant celebration planning scheme.

First, the purpose of the restaurant celebration activities

Increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Enhance the corporate loyalty and centripetal force of restaurant employees; Improve the service consciousness and work enthusiasm of all employees; Show the cultural background of the restaurant and further enhance the corporate culture of the restaurant; Increase restaurant sales and increase profits; Lay a good foundation for future development.

Second, the restaurant celebration time

From XX, XX to XX, XX, XX, * * is 10 days.

Third, restaurant celebrations.

XXXX restaurant

Fourth, the participants in the restaurant celebration activities

Restaurant staff, new and old customers of the restaurant

Verb (abbreviation of verb) theme of restaurant celebration

Improve customer satisfaction, enhance employee cohesion and expand brand influence.

Content of intransitive verb celebration

(a) external customer activities

1, discount promotion

1) launch a special dish every day, and don't repeat the sample every day.

2) Add some dishes according to the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;

3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.

Step 2 give gifts

There are plans to distribute souvenirs and small gifts for restaurant celebrations, so as to enhance the sense of closeness with guests and expand publicity. The restaurant uniformly prints some commemorative souvenirs, which are small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. , according to the table for distribution.

3. Lottery activity-"Taste delicious food, win the grand prize and visit Guangzhou"

Customers who spend more than 150 yuan on the day of the celebration from X to X can participate. Each store has two first prizes for a "one-day trip to Guangzhou", the restaurant is organized in a unified way, and the winning customers' accommodation is completely free; Second prize 1 1, red envelope 1, cash 100 yuan; Third prize 100, anniversary red envelope 1, cash 5 yuan.

(b) Internal staff activities

1, service event

Each store held a mobilization meeting; Hold a "service contest" among waiters, set up a special page in the lobby, award "the best service star of the day" every day, and give material rewards;

2. Internal essay-"My Choice-XXX Restaurant"

Requirements: 1) The theme revolves around what happened in Weishan Lake Restaurant, which can be work experience, feelings, opinions, messages, etc. 2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable. 3) The deadline is X month X day. I hope all the staff will contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.

Seven. Promotion of celebration activities

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. Restaurants should make their own market positioning and target customer orientation reasonably according to the characteristics of different media and different media audiences, and choose media to put advertisements reasonably, so as not to unilaterally pursue coverage and cause waste of advertisements.

(A) restaurant external advertising promotion

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

2, newspaper XXX, local TV stations should also carry out publicity.

3. Distribute leaflets.

4. Online promotion (electronic coupons, etc. ).

(B) Restaurant internal product promotion

1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.

2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.

Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.

3) Promotion of corporate culture in restaurants

1. Take the restaurant celebration as an opportunity to publicize the corporate culture of the restaurant to consumers and enhance the influence of the restaurant among the target consumers. During the celebration, a large-scale publicity board was set up, and the restaurant's spiritual slogan, landscape pictures, the making process of hot pot, restaurant pictures and messages from restaurant employees were posted. Let customers take "eating" as a kind of enjoyment and forget to come back.

2. The atmosphere of the restaurant, including lights, sounds, posters and pop music.

Eight, restaurant celebration venue layout

1. Preparation of site layout conditions

Hydrogen balloons, banners, restaurant mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.

2. The scene effect outside the restaurant

Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building, display big banners to remind people of "XX anniversary celebration" and preferential items, as well as banners to congratulate suppliers; Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues restaurant souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

3. In-store live effect of the restaurant

The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; All kinds of publicity materials in the restaurant are very beautiful; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.

Nine. cost budgeting

1, hydrogen balloon 1500 yuan.

2. souvenir 1000 yuan

3. Banner 200 yuan

4, promotional materials poster 500 yuan

5. A one-day trip to Guangzhou costs 2200 yuan.

6. Internal competition 1650 yuan

7. Advertising fee 10000 yuan.

8. Total 17050 yuan.

X. effect analysis

1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve the visibility and reputation of the restaurant.

2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.

3. Service competition, essay competition and cost-saving competition can greatly enhance the sense of belonging and centripetal force of employees in this restaurant and improve their work enthusiasm.

4. Increase restaurant turnover through promotion.

This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.