What are the advantages and disadvantages of college students' online entrepreneurship?

At present, the role of local * * * in college students' entrepreneurship is missing, mainly in the following three aspects: first, the role of entrepreneurial decision-makers is absent; Second, the dislocation of the role of entrepreneurial coordinator; The third is the vacancy of the role of entrepreneurial service providers. I'll untie it for you. I hope it can help you.

superiority

1. College students are often full of hope for the future. They have young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have.

2. College students have learned a lot of theoretical things at school and have high-level technical advantages. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident. From the very beginning, college students' entrepreneurship will definitely go to high-tech fields, and "exchanging intelligence for capital" is the characteristic and the only way for college students to start their own businesses. Some venture capitalists are often willing to fund their business plans just because they take a fancy to the advanced technology mastered by college students.

3. Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and traditional industries, and this spirit of innovation often creates the power source for college students to start their own businesses and becomes the spiritual basis for their success. College students have entrepreneurial dreams, work hard and create wealth.

4. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned; The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value.

abuse

1. Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure is the real market. Only in this way can young entrepreneurs become more rational.

2. Rushing for success, lack of market awareness and enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience. In addition, because college students lack sufficient marketing knowledge, it is difficult to be competent for the role of enterprise managers at once.

3. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, which is largely unrepeatable and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words.

4. College students' market concept is relatively weak. Many college students are willing to talk with investors about how their technologies are leading and unique, but rarely involve how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination. In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.

Necessary conditions for college students to start their own businesses online.

If college students want to have entrepreneurial ability, they must master the following characteristics of core competence:

The value advantage of 1

Core competence should be conducive to the improvement of enterprise efficiency, so that enterprises are superior to competitors in creating value and reducing costs.

2 Heterogeneity

The core competitiveness of an enterprise should be unique, which is the key factor for its success. The heterogeneity of core competence determines the heterogeneity and efficiency difference among enterprises.

3 don't imitate

Core competence is formed by the accumulation of enterprises in long-term production and operation activities, which is deeply branded with the special composition and experience of enterprises, and it is difficult for other enterprises to replicate.

4 non-tradable

Core competitiveness is inherent in enterprises. Although it can be felt by people, it cannot be bought and sold through market transactions like other factors of production.

5 difficult to replace

Compared with other enterprise resources, the core competence is less threatened by substitutes. Entrepreneurship without core competence is just a flash in the pan.

The form of college students' online entrepreneurship

Direction 1: high-tech field

College students who are at the forefront of high technology have the advantage of getting the moon first in this field. The success of college students' entrepreneurial enterprises such as "Easy Ark" and "Shimeile" benefits from the technological advantages of entrepreneurs. However, not all college students are suitable for starting businesses in high-tech fields. Generally speaking, college students with profound technical skills and excellent academic performance can be sure to win. College students who are interested in starting a business in this field can actively participate in various entrepreneurial competitions, get the opportunity to stand out and attract venture capital.

Recommended business opportunities: Internet derivative industries.

Direction 2: the field of intellectual services

Intelligence is the capital for college students to start a business, and college students can start a business in the field of intellectual services with peace of mind. For example, in the field of family education, it is very suitable for college students to start businesses. On the one hand, it is the traditional channel for college students to work and study, and has accumulated rich experience; On the other hand, college students can make full use of the educational resources of colleges and universities, and it is easier to earn the "first bucket of gold". This kind of intellectual service entrepreneurship project has low cost, and a desk can be opened with a phone.

Recommended business opportunities: design studio, photography studio, translation firm, etc.

Direction 3: Join the chain field.

Statistics show that in the same business field, the success rate of individual entrepreneurship is less than 20%, while those who devote themselves to entrepreneurship are as high as 80%. For college students with limited entrepreneurial resources, with the help of the brand, technology, marketing and equipment advantages of franchise chains, they can start businesses with less investment and lower threshold. However, franchise chain is not "risk-free". Under the mixed market situation, college students lack experience, so they should pay more attention to avoiding risks when choosing to join the project. Generally speaking, the financial strength of college students' entrepreneurs is weak, so it is suitable to choose joining projects with less start-up capital and low staffing requirements, and it is appropriate to start with small business; In addition, it is best to choose a mature brand that has been operating for more than 5 years and has more than 10 franchise stores.

Recommended business opportunities: VR, 3D printing, drones, etc. They are all trend industries.

Direction 4: Open a shop.

On the one hand, college students can make full use of college student customer resources; On the other hand, it is easier to get started because you are familiar with the consumption habits of your peers. It is precisely because of taking the "student route" that we should rely on cheap and good quality to attract customers. In addition, due to the limited funds of college students, it is impossible to choose to open a store in a prosperous area, so the promotion work is particularly important, and it is necessary to often post advertisements on campus or organize activities with associations to be widely known.

Recommended business opportunities: create creative industries such as coffee.