Online shop planning book

Model essay on template of online shop planning book

How time flies! A period of work has ended. In order to meet the new work goal, it is time to seriously think about how to write a planning book. When I picked up the pen, I found that I didn't know what to write. The following is a template essay of online shop planning book that I carefully arranged. Welcome to read the collection.

If you want to open an online shop, you'd better write a plan book, so that you can open a shop more smoothly! The following is the template model of online shop planning book, welcome to read!

I. Executive summary

Whether starting a business or distributing new products to find new profit growth points, when choosing new products, we must first make clear our goals, whether to develop the products into a long-term career, or just as a supplement to existing products, or for other purposes. Different purposes determine that you will invest different funds, time, energy and operation methods in this project. These factors often directly affect or even determine the ultimate fate of the project.

Second, the project introduction

After a survey of online stores. Develop the following online shop opening process:

1, not online at first, but in your mind. You need to figure out what kind of store you want to open. In this respect, there is no difference between opening an online store and a traditional store. Finding a good market and having competitive products are the cornerstones of success.

2. Choose a platform or website to open a shop. You need to choose a website that provides a personal store platform and register as a user. This step is very important. Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.

3. Apply to the website to open a shop. You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust.

4. Buy goods. You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.

5. Log in to the product. You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage. Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention. But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.

6. Marketing promotion. In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the page with high traffic, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.

7. Selling services in China. When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.

8. Deal. After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to trade face to face, or by remittance or mail, but as soon as possible, so as not to doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties.

9. Evaluation or complaint. Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.

10, after-sales service. Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.

Third, the market competition analysis

1, choose the right product to catch big fish.

If you want to open a shop online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable for individuals to open stores. The author helps you choose products through three competitive strategies. Things are scarce, so don't choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a big price for your goods. Here, the differentiated competitive strategy is also applied. The second is to use the regional price difference to make money. Many goods are in different regions, () the prices vary greatly. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, while the collections of ancient capital cities (Beijing, Xi 'an, Luoyang) are much cheaper than coastal areas, so you have to look around yourself and find rich goods around you that are not available elsewhere to sell at a good price! Here, the cost leadership strategy also applies. If you are familiar, try not to get involved in unfamiliar things. If you love handcraft, cross stitch, hand painting and creativity, you might as well open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try it in this respect whether you have a physical store or not. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge of the goods you sell. After a long time, the word-of-mouth effect is good. When people want to shop in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell others' strengths. Here, the specialized relative innovation strategy is also applied.

2. According to the suggestions of the insiders, by subdividing the goods sold online, it is found that the goods suitable for online shop sales generally have the following characteristics:

(1) Small size: it is mainly convenient for transportation and reduces transportation cost.

(2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales.

(3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.

(4) Reasonable price: If you can buy it offline at the same price, no one will buy it online.

(5) Knowing through the website can arouse buyers' desire to buy: if this kind of goods must be seen with their own eyes to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.

(6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.

When you choose one or several types of products, you should start market research to understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure.