How to pay for the promotion of headline video content?

Today's headlines have three bidding modes, and strategies are formulated for these three modes:

1, CPC: Click charging is the easiest way to understand. You can choose to put in a lottery scheme, which can get a lot of customer funds. The cost of obtaining information is very low, but the efficiency is not guaranteed. It is not recommended to put a quotation plan and a price plan here because the cost of obtaining customer funds is too high;

2.OCPC: In a simple definition, the advertiser sets a conversion target bid, and the system will be automatically optimized. The actual final conversion cost may be higher or lower than this OCPC, but it is actually CPC billing, similar to OCPA of Guangdiantong. Today's headline OCPC function is divided into two stages, the key point is to enter the second stage, and there are two ways to enter the second stage;

A. A total of 20 conversions in the first stage can enter the second stage. The first stage is the data accumulation stage. Through this stage, the machine can learn better and optimize the second stage of advertising. B. Directly choose to enter the second stage, and it would be great not to accumulate 20 conversions in the first stage, otherwise it would be difficult to accumulate 20 conversions in the first stage with the normal price scheme;

After understanding the above definition, we began to apply OCPC function, taking the headline website as the landing page and putting in the price plan. We choose to go directly to the second stage, with a high bid and a wide target, waiting for customers' funds. For example, the positioning of the wedding photography industry is not limited to gender+age 18-40+ region.

3. CPA: The advertiser sets a conversion target bid, and consumes a CPA when converting a target. Although it is a good charging method, it also needs a targeted delivery plan;

A. put a lucky draw? Not cost-effective, CPA is relatively high, and the cost of customer capital can be lower if CPC is used in lottery; B.what's the delivery price? Customer capital cost can be guaranteed, quality can also be guaranteed, and you can choose; C. put in the quotation? The customer's capital cost can be guaranteed, and the quality is average, which is also an option;

Knowing the above three bids and the corresponding delivery strategies, advertisers can choose according to their own needs.