What would you do if you accidentally became popular on the Internet?

If you are unexpectedly popular, of course, take the road of the Internet and be a self-media creator! Of course, there are many ways to explore, but here I offer you many possible choices. If you want to know more about your development direction, please continue reading!

"Fantasy Drifting", with the continuous fermentation of this incident, people began to think about why an unknown teenager can quickly become popular all over the country, whether Ding Zhen can escape from the traffic, stick to that innocence, and where he should go before the traffic.

Why is Ding Zhen angry?

In the Internet age, there is no fixed pattern of a person's popularity, but it must cater to the inner needs of the public. Ding Zhen first attracted attention because he brought his original wild beauty, handsome appearance, clear eyes and ethnic customs with the beauty of his hometown. Such a picture can easily make people in the city emotional. Then, the topic of "Ding Zhen's old photos" appeared on Weibo Hot Search, which caused a new round of hot discussion among netizens. Before the result of this debate came out, Ding Zhen spoke for his hometown tourism as the image ambassador of Litang County, and the topic of signing up as an employee of state-owned enterprises once again exploded all kinds of media. Ding Zhen's three fires in front of the camera burned the enthusiasm of the majority of netizens to a new heat. Ding's real popularity can't be separated from the help of the Internet, from the aesthetic needs of the era of looking at faces, and from the examination and persistence of morality and talent.

Where did Ding Zhen go?

After Ding Zhen became popular, he refused the invitation of many variety shows, but chose to sign a contract with Lv Wen Investment and Development Co., Ltd., a state-owned enterprise in Litang County, Sichuan Province, to promote the tourism in his hometown. Du Dong, the general manager of the company, said that the publicity work in the future will be synchronized with Ding Zhen's learning tasks, and he hoped that Ding Zhen in the future could integrate into the society and keep his original heart. Undoubtedly, this is a good choice for Ding Zhen and Li Tang. Information is updated too quickly in the Internet age. You may be popular today because of certain characteristics, or you may be subverted because of these characteristics. I hope that Ding Zhen, who is in the torrent of the Internet, will not be vain, don't forget his active attitude, study hard and improve himself. After all, it is difficult to maintain happiness for a long time only by relying on the five senses. To be "red", you must have excellent skills and a beautiful heart. Ding Zhen's signing a contract with a state-owned enterprise in his hometown is only the first step, but it can't be the last step. What to do after Ding Zhen's fire is a problem that he must face, that the local government must solve, and that the media and the public need to reflect.

The birth of network celebrities: behind the traffic is the efforts of a group of people.

Ding's real popularity has promoted the tourism development of Litang in his hometown, but we should see Litang's gorgeous turn under the impetus of the national poverty alleviation strategy, and behind this turn is the result of the hard work of countless poverty alleviation workers.

Ding Zhen Effect and Poverty Alleviation

Litang County, Ding Zhen's hometown, is one of the areas with the highest altitude, the worst climate and the most difficult conditions in Sichuan. Litang was once a poverty-stricken county in China, and it was only in February 2020 that it officially withdrew from the poverty-stricken county sequence and took off the poverty hat. The explosions of Ding Zhen and Litang were not accidental, but the efforts of local poverty alleviation cadres for several years. Groups of grassroots cadres, who not only stayed here to complete their political achievements, but also sincerely loved the culture and people in Ganzi area and wholeheartedly sprinkled their youth and blood on this plateau at an altitude of 4,000 meters.

Ding is really angry. It seems that the screen is full of Ding Zhen. In fact, it is to get rid of poverty and attack people's livelihood. Therefore, in addition to paying attention to Ding Zhen, we should pay more attention to the follow-up work of his hometown to get rid of poverty and attack the front line, and pay attention to this group of ordinary and extraordinary workers.

Including "backpack secretary" Ren Min:

Ren Min, First Secretary of Rucun Village, Zhuosang Township, Litang County. Ren Min arrived here on 20 17. Since then, a backpack has been with her for more than 1000 days. The villagers affectionately call her "secretary of the backpack". Her backpack is full of work notes, documents and information of poor households. She often tells villagers current news and legal knowledge, as well as stories of getting rich and health knowledge. In order to help the villagers get rich, Ren Min racked his brains. Once, she found a lot of dandelion hay in the field, so she invited professional technicians to help the villagers develop dandelion tea products. In order to open up the market, she actively contacted "Weibo Big V" to use the Internet for promotion, and the effect was good. In the past three years, carrying a backpack, Ren Min visited 1200 people and answered 52/kloc-0 people's questions about laws, education and poverty alleviation policies. Getting rid of poverty is a huge project, and Ren Min is just one of the tens of millions of poverty alleviation workers. We believe that every star will shine and light up a beautiful new world.

Create a tripod and create a "tourism+"industry.

The combination of Dingzhen and Litang is a beneficial attempt of internet plus tourism in the era of flow economy. As early as a few years ago, Litang County devoted itself to poverty alleviation through cultural tourism and explored new development models such as "tourism plus animal husbandry", "tourism plus agriculture" and "tourism plus forestry". In addition, Litang County has been deeply cultivating culture, turning Qianhu Tibetan Village and Letong Ancient Town into an encyclopedia scenic spot, and showing the natural scenery, mountain sports and human landscape of Ganzi Prefecture to the whole society by holding cultural tourism activities. These measures have attracted a large number of cultural scholars and photographers to Litang. It is in this context that Ding Zhen was discovered by accident and caused great popularity. It can be said that it is precisely because everyone recognizes Litang's tourism culture and likes Litang's cultural attributes and atmosphere that the "Ding Zhen phenomenon" spread all over the network was finally born. Therefore, the efforts and attempts of Litang County are the inevitable result of Ding Zhen's "accidental" popularity.

There must be an expert behind those who keep shining. The experts behind Ding Zhen are the general manager of Litang Lv Wen, a state-owned enterprise, and Du Dong, known as the "Prince of Love Letters".

In 2007, Du Dong first set foot on Litang as a backpacker. He fell in love with a local girl. In four years, he wrote nearly 6.5438+0.5 million words of Kangba love letters, but the ending of the story was not happy. 20 1 1 Quit my job in Shanghai to study in Lhasa and master Tibetan. 20 18, he officially joined Litang Lv Wen. Under his leadership, the team actively developed tourism products, designed routes and vigorously promoted them. Before Ding Zhen appeared, Du Dong led the team to shoot many promotional videos, including museum introduction, ecological folklore, team documentary and so on. Determined to promote Litang and let more people travel to Litang, this goal was slowly realized with the efforts of him and his team. Subsequently, Du Dong filmed the propaganda film Ding Zhen's World. In the video, Ding Zhen walks at the foot of the snow-capped mountains, runs on the grassland highlands, leads a white horse, and wanders leisurely in the pure beauty of Litang. His simplicity perfectly matches Litang's temperament.

Look at Ding Zhen: a PK related to the national economy and people's livelihood.

Ding Zhen rode his beloved pony "Pearl" on the magnificent snowy plateau, which made countless audiences "bend their backs" and also triggered "grabbing wars" in Tibet, Yunnan, Shaanxi and other places. Various places began to build momentum and tried to create the illusion that Ding Zhen was in his own province. This "war of robbing people" was lively enough, but it did not arouse disgust, because through this window, everyone saw the magnificent mountains and rivers of the motherland.

Get rid of poverty and find a "vibration point" in Ding Zhen.

This "fight for the truth" is called "the most harmonious war in the world", which makes everyone, every unit and every place involved feel a certain emotion. At first, no one knew why this "hot spot" and "flow" made people feel good. Some netizens told the truth in one sentence. "Behind catching Ding Zhen is to get rid of poverty, the national economy and people's livelihood, and a well-off society in an all-round way."

The appearance of Ding Zhen has given every hometown an image spokesperson and a promotion outlet, bearing the dream of getting rich and running towards a well-off society in his hometown, which is metaphorically reflected in Ding Zhen's white horse "Pearl" running and bodybuilding. For the love of hometown and the longing for a well-off society, people have formed a highly unified inner voice and emotional resonance, because they have found a "vibration point" in Ding Zhen to get rid of poverty and build their hometown, and they can perform a series of deliberate "grabbing wars".

No one can tell why Ding Zhen is popular. However, every "teenager" who wants to speak for and build his hometown like Ding Zhen may be a rural grassroots cadre, a specific poverty alleviation cadre, and a tourism department somewhere. They need an opportunity, a window to publicize their hometown and village, and let the people of China remember it. It is the emergence of "Ding Zhen" that gives us this opportunity. Therefore, we can't answer "Why Ding Zhen became popular", but we can answer "Why Ding Zhen was robbed", because getting rid of poverty and building a well-off society in an all-round way is not an "unprepared war", but everyone needs to take the lead and ride a white horse like Ding Zhen to achieve a beautiful vision.

Poverty alleviation and hometown culture

2020 is the decisive year for building a well-off society in an all-round way, and this decision is also related to Ding Zhen's fire. Mainly reflected in two aspects: first, the efforts of local governments and poverty alleviation cadres have made people see the effectiveness of poverty alleviation. After Ding Zhen became popular, the local government took active actions to make Ding Zhen an ambassador of tourism image in his hometown. This is the wisdom of poverty alleviation and a continuous effort. Second, Ding Zhen helped his hometown to make a successful circle with traffic. Ding Zhen became popular, declined some media invitations, actively spoke for his hometown, and drove his hometown out of poverty and became rich.

Hometown culture is an important part of China culture and an important support for individual spiritual life. It is our responsibility to understand and participate in the cultural construction of our hometown. Ding's popularity also promoted the popularity of hometown culture. First of all, more people know about Litang's natural scenery, customs, history and humanities, and arouse people's love for nature, health and simplicity. Secondly, a "war of grabbing people" was set off in many parts of the country to share the scenery of hometown with many netizens, which promoted the exchange of people all over the country and made more people pay attention to the development of hometown.

Phenomenological thinking: what is the value of online celebrities?

(1) When an amateur becomes an online celebrity.

Ding Zhen is not the first person to become an online celebrity from an amateur. With the deepening of webcasting, amateurs with various traffic levels frequently board hot search. Although there are many online celebrities who spread excellent human culture and promote positive energy, there are also some people who sell ugly bloggers by being funny. In this regard, on the one hand, people should actively improve the quality of online media; On the other hand, relevant departments should take the initiative to guide network public opinion and standardize network order.

Shen Wei, Master of Wandering: Loneliness after the popularity.

Shen Wei

Shen Wei, a "wandering master", became popular because he often read books such as Shangshu and Analects of Confucius on the subway or under street lamps, and talked about these ancient books. After Shen Wei became popular, she simply stopped wandering and picked up her mobile phone to become an online celebrity. Since then, he has been subjected to cyber violence, and no matter what he does, he will be scolded; What to do, what to eat and where to sleep every day are arranged by others. As an anchor of spreading culture, he was so busy that he didn't even have time to read newspapers, which made him exhausted. In May 2020, Shen Wei announced that he would stop broadcasting indefinitely.

Shen Wei's popularity was sudden. Facing the traffic, he chose to follow suit and wanted to find his ideal world. But when he found that the online world was not what he imagined, he chose to retire and return to his original heart. He was once radiant and experienced the loneliness of falling from the altar. In fact, whether you are an online celebrity or an amateur, sticking to your original intention and living up to yourself is the best way to benefit others and society.

Behave yourself, Ma Baoguo: the ugly carnival.

In May 2020, in a folk martial arts competition, Ma Baoguo, the "Tai Chi Master", was KO three times in 30 seconds. Soon, someone uploaded a video of Ma Baoguo's eyes bruised, with a strong dialect of "Young people don't have martial arts" and "advise young people to mind their own business" (nicknamed "mind your own business" by netizens), and this video was re-created by netizens and gained great spread. Since then, Ma Baoguo has participated in the live broadcast and Shang Yan; T-shirts, mobile phone cases and other products printed with Ma Baoguo's name, avatar and quotation are selling well on the e-commerce platform; Online stores and physical stores with the words Ma Baoguo have appeared one after another; Related hot words were squatted. In this process, Ma Baoguo and others benefited from it.

Ma Baoguo

In the face of this "ugly carnival", the People's Daily strongly voiced: "ugly carnival" can not be without a bottom line! This is a blow to the head, which has curbed the spread of ugliness appreciation and sobered the minds of fools. This ugly appreciation performance besieged by business embodies distorted values and tramples on social conscience. Confusing beauty and ugliness and disturbing the audience will affect the civilized and healthy social atmosphere over time. It is understandable for a gentleman to be an online celebrity, but he must not touch the bottom line of law and morality, and the carnival of appreciating ugliness must stop.

Ugliness appreciation and aesthetics under the internet

With the rapid development of the Internet, online celebrities have attracted extensive attention. Ding Zhen is loved by netizens for his natural and simple image of a beautiful teenager, and praised by netizens as actively speaking for his hometown. This is of course related to his own choice, but the rapid response and active guidance of the local government also played a key role. On the other hand, the Ma Baoguo incident interpreted by the capital is undoubtedly a strange phenomenon of the rapid development of the Internet. If this ugliness-oriented ethos prevails, it will definitely dissolve and corrode the socialist core values. Shen Wei's popularity and loneliness have their own factors, but we can't turn a blind eye to the cyber violence reflected in it.

Therefore, online media should strengthen moral restraint and social responsibility; Netizens should cultivate positive, optimistic and healthy aesthetics; The mainstream media should grasp the dynamics of public opinion and vigorously spread the cultural concept of civilization and progress. In addition, the relevant departments should act positively, do a good job in pursuing truth, goodness and beauty, and crack down on the unhealthy trend of false, evil and ugly. When the appreciation of ugliness disappears, when aesthetics becomes normal, the online world can have a clear sky.

"Little Ma Yun" who was consumed by onlookers.

Four years ago, Fan Xiaoqin became popular on the Internet because he resembled Ma Yun, and was called "Little Ma Yun". For a time, he and his poor family became internet celebrities, watched, consumed and used, and broke into many colors of the virtual and real world.

In 20 17, 9-year-old Fan Xiaoqin was taken away from the village by a company and went to Shijiazhuang, Hebei province, more than 0/000 kilometers away, and entered the first grade of Li Nan primary school. After coming here, Fan Xiaoqin lived in a neighborhood with a unit price of more than 20,000 square meters near the school, which is the most expensive neighborhood around the village in the city. The living room has a TV, air conditioner and baroque sofa. The room is spacious and bright. In the meantime, Wang Yunhui, a private "nanny", took care of him. There are rumors that he has a "car driver to pick him up" at school. The boss is responsible for teaching Fan Xiaoqin Mandarin, interpersonal communication and logical thinking, and helping him contact the media after class. He once planned the first meeting between Fan Xiaoqin and "Bing Hua Teenager", hoping to create a public image of "a charitable and caring child star, Xiao Ma Yun", but it didn't seem to succeed.

Fan Xiaoqin used to wear fashionable clothes and a baseball cap and always stood at the head of the class. But now, the students haven't seen him for nearly a year, and no one knows where he is going.

Fan Xiaoqin has disappeared, but the online video about "Little Ma Yun" is updated every day. On Tik Tok alone, there are four related accounts, namely "Little Chef", "Little Ma Yun Nanny", "Little Ma Yun Life Record" and "Little Ma Yun President", with fans ranging from tens of thousands to hundreds of thousands. Most of them are Wang Yunhui who accompany Fan Xiaoqin to eat, have a haircut and go shopping. In recent years, Fan Xiaoqin is no longer the "Fan Xiaoqin". He seems to be an important pillar. He was dragged to take photos, videos, participate in activities and swing. He seems to be at a loss about everything he has experienced, and he does whatever others tell him to do. He said what others taught him to say.

This teenager is burdened with too much adult utility. He tried to be a child star of charity, a spokesman for poor students in rural areas and an entrepreneur, but he never knew what to do.

Opportunities and cruelty in the era of traffic. However, please remember: after becoming popular on the internet, development needs hard work, attention to industry trends and a good attitude. If you want to become popular on the internet and continue to develop, I suggest you continue to work hard to create interesting and creative content and pay attention to industry trends.

When you become popular on the Internet, you can consider the following development paths:

1. Continue to create interesting and creative content: You can continue to create interesting and creative content to attract more people.

2. Become an expert in a certain field: You can show your talent and influence by publishing articles, books or attending meetings.

3. Cooperate with other online celebrities: You can cooperate with other online celebrities to share experiences and knowledge and promote your career.

4. Entrepreneurship: You can start a business, provide yourself with opportunities, and commercialize your talents and influence.

5. Join an industry or organization: You can consider joining certain industries or organizations to provide opportunities for yourself and others.

However, it is really difficult to become popular on the Internet. Here I give you some knowledge about how to become popular. Although not very comprehensive, it can be used as a reference!

You can become popular on the Internet in the following ways:

1. Create creative or interesting content: This includes creating interesting and creative content on social media to attract audiences.

2. Express unique views in a specific field: This includes becoming an expert in a specific field, such as education, culture or science.

3. Interact with the audience, answer their questions and share their stories.

4. Organize activities: Show your talents and attract more people by organizing activities.

5. Use social media to promote yourself: Use social media to promote yourself, including interacting with fans and sharing articles and photos.

The popularity of the Internet requires hard work and continuous innovation, and it also requires serious attention and understanding of industry trends. If you want to become popular on the Internet, I suggest you choose a path that suits you first and constantly strive to improve your abilities and skills. At the same time, don't forget to keep a good attitude and constantly learn and improve your own content and opinions.