Traditional Culture Encyclopedia - Photography major - The difference between commercial photography and portrait photography
The difference between commercial photography and portrait photography
The difference between commercial photography and portrait photography: commercial photography refers to photography taken for commercial purposes; It can be divided into broad sense and narrow sense. In a broad sense, commercial photography includes all video productions used to sell goods, write events or introduce books, while in a narrow sense, commercial photography usually refers to advertising photography. Portrait photography mainly describes and portrays the appearance and manner of customers, and requires the characters to have distinct appearance and both form and spirit. The difference between commercial photography and portrait photography: 1. Commercial photography, also known as entrusted photography, refers to photography activities for commercial purposes. In a broad sense, it includes the production of all images used to sell goods, write events or introduce books, while in a narrow sense, commercial photography usually refers to advertising photography, not only because advertising photography plays an important role in it, but also because of its natural and strong commercial color. In commercial photography, the photographer's photography technology and aesthetics are the key, but without the promotion of shooting concept and management concept, the photos taken are just a bunch of useless films for the parties. The so-called portrait photography is a form of photography with characters as the main object of creation. 2. Portrait photography is different from ordinary portrait photography: Portrait photography takes the description and expression of the specific appearance and manner of the subject as the primary creative task. Although some portrait photography works also contain certain plots, they mainly show the appearance of the subject. Shooting forms are divided into bust, bust and full-length portrait. An excellent portrait photography is the sum of many successful factors: expression, posture, composition, lighting, exposure and production, which are all components of a whole.
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