Traditional Culture Encyclopedia - Photography major - Tanabata activities plan articles.
Tanabata activities plan articles.
China Valentine's Day (August 2nd) is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in carrying forward the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of marriage and love, and promote family harmony and social harmony, the branch decided to launch "Our Festival". Love is on Tanabata in August.
I. Guiding ideology
Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.
Second, the theme of the event
With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.
III. Contents of activities
1. Launch the "Love on Tanabata" activity. Read Chinese classics. " The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses. 2. Carry out various cultural activities of "Tanabata Love". The sub-bureau will organize a bonfire love song party, carry forward the traditional Chinese civilization of loyalty and love, create an atmosphere of family happiness and social harmony, and push the theme activity of "Our Festival Love on Tanabata" to a climax.
Four. Activities require
1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.
2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.
3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.
Selected 5 pieces of tanabata activity planning 2. Theme of the activity:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
20xx August 9 19: 30-22: 00
Three. Location:
XX bar
Fourth, the form of activities:
An activity in which men and women play together.
Verb (abbreviation of verb) activity scale:
About 33 people
Six, Tanabata planning activities flow plan:
1) "Find the goddess in your heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women are inseparable from each other after they are a group. You can't play the next round of games without gifts.
2) "Handsome men and beautiful women pair up in groups"
Everyone is divided into two groups, the Cowherd and the Weaver Girl. Each team has 6 couples of men and women plus a man. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to the men in the other group. If she answers correctly, she can go one step further and know that the man can send her roses, which is the winner. The team that answers the most questions correctly will get a small gift. Those who fail will be eliminated,
3. Love song duet
The host said a word, such as love, and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. Get it right five times, and those who fail will be eliminated.
4, Tanabata couple big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
For couples, feeding watermelons to each other will blindfold the man. Each group of women will give each other a blind order, and the winner will get a small gift. Those who fail will be eliminated,
6, the red rope is pulled by one thread
The man is standing by the wall, while the woman is pulling the red rope. As long as that man can hold your hand, he will win.
7. Love at first sight is a soul mate.
Primary and secondary people say three idioms. Men have to do three different actions according to their needs. Men should write it in women's hands, and women should guess. If you answer more, you will win, and if you lose, you will be eliminated.
8, four unlike
Men and women in each team talk about what to learn from each other. People in the team can guess. Men or women let men guess. Whoever wins and guesses three times will be eliminated.
Finally end the relationship between husband and wife
Last three couples, let's see which team wins. They can play games for the remaining teams, so that they can win the third place, and the winner will win the first place with that team.
Cultural performances:
Female guests * * * bring some programs. Let's have fun, sing and dance, play games and so on.
Free activities: eat appropriate fruits.
Appropriate fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.
Dynamic detail problem and explanation part
I think the activity fee should be set in 35 yuan, and the number of participants should be set at 32. The person in charge collected money from him in advance on 14 to buy gifts and props, as well as food, dried fruits and fruits, so as to decide the number of people in advance. The activity started well, and after the activity, every girl got meifubao cosmetics.
Qixi activity plan 3 1 five selected articles. Activity theme:
Crossing Qixi Night? Meet a more beautiful you.
Interpretation of the theme: Western restaurant, Valentine's Day and tasteful men and women seem to be three roles that are naturally closely linked. As a high-end western restaurant's Tanabata marketing activity, it is necessary to have substantial profit promotion and a promotion concept that can meet the psychological and spiritual needs of target consumers.
The theme of this activity is "breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends in ordinary life, so it is proposed to "cross the Qixi night?" On the one hand, the theme of "Looking for a more beautiful you" literally points out the basic elements such as the background and time of the activity, and on the other hand, it aims at satisfying the psychological desire of the target group to attract consumers' attention, which has the characteristics of fluency, culture and communication.
2. Activity time:
20xx 8。 XX -8。 xx
3. Location:
Temporary access to western restaurants.
4, activity positioning:
Style, culture and fashion orientation are extensive: a Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical, targeting the middle and high-end consumer groups aged 20-40.
5. Activity form:
8.7-8.9, the coupons will be refunded when the consumption reaches XX → intuitive profit-making promotion will extend the sales cycle of this western restaurant. On August 9 th, the theme activity of Qixi Night → detonated the audience, created news topics and expanded popularity.
6. Activity content
A three-day "Crossing Tanabata Night" was held with the theme activities on the day of Tanabata as the main line, supplemented by the previous coupon rebate promotion. Looking for a more beautiful you "theme marketing campaign, aimed at the 8 th day. XX, held a "meet you suddenly" single blind date party and a "romantic aftertaste for a year" couple blind date party.
Single at the age of 20-40-"Crossing Tanabata Night. Large-scale single dating party: All singles can attend the large-scale single dating party held in XX Western Restaurant on August 9th, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities. Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Couples and couples aged 20-40-"Crossing the Qixi Night". Couple theme party in the Year of Romantic Remembrance: As long as you have a partner, you can attend the couple theme party held in XX restaurant on August 9, and couples can enjoy a 50% discount on food and beverage when they spend in western restaurants on Tanabata. Customers who celebrate their wedding anniversary on August 9 can enjoy the first free couple package provided by western restaurants as long as you dare to tell your romantic love story.
7. The atmosphere at the scene.
First, the restaurant peripheral layout
① Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant. Creative design of the gate of Chinese Valentine's Day's large-scale Queqiao Bridge at the entrance of the western restaurant will increase the humanistic customs and festival uniqueness of the western restaurant through the cultural customs of the traditional Qixi Bridge Festival. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combined with the entrance of the Qixi Bridge, the layout of the characters with the characteristics of Cowherd and Weaver Girl not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, thus transmitting photos as an effective way to enhance the reputation of the western restaurant.
3. Antique publicity column → point out the theme of the event, abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Tanabata, and post "Crossing Tanabata Night?" The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
(1) China's lanterns are arranged in Chinese Valentine's Day. Chinese lanterns are arranged in the lobby and main aisle of this western restaurant, which adds to the humanistic style of the hall.
(2) Modeling and publicity flag layout The banner screen and content are designed and publicized according to the marketing theme of Qixi Festival, and are arranged in an orderly manner with creative modeling for activities promotion and atmosphere creation.
(3) Shape layout of the photo collection desk According to the actual situation, the photo collection desk (initially designated as the front desk) is set up, and the theme shape layout is carried out, such as sign-in board, modeling veil, X booth, etc.
(4) Partition Stage Modeling Layout According to the partition planning and design of the actual restaurant venue, stage creative modeling design and layout are carried out.
(5) lighting equipment, lighting performance equipment, etc. The expenses required on the day of the event will be arranged according to the actual venue of the restaurant.
8. Arrangement and process of Qixi activities
(single area)
Take a beautiful photo on Qixi night-invite famous local photography agencies to join us and take photos in front of the western restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.
7-minute romantic heartbeat-the main link of the single dating party in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of western restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun. Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere for the whole activity.
The theme time and content of the "activity flow table" stage are arranged to take beautiful pictures on Qixi night.
17: 30- 18: 30 (the specific schedule can be appropriately adjusted according to local conditions). The welcoming staff of this western restaurant will guide customers into the restaurant. At the entrance of the restaurant, professional photography agencies will take photos for every customer who enters the store, so as to quickly gather popularity.
Enjoy a special literary feast at 18: 30- 18: 40. The host will introduce the main contents of the event and the promotional offers (the waiter here is responsible for coordinating customers' ordering and serving).
18: 40- 18: 45 three-person dance (the specific program will be adjusted according to local conditions).
18: 45- 18: 50 solo+dance for 7 minutes, romantic heartbeat 18: 50- 18: 55, the host crossed words and entered the "make friends and find partners" link.
18: 55- 19: 02 7-minute romantic heartbeat session, the restaurant gradually darkened, surrounded by glittering and beautiful light and shadow artistic effects, creating an elegant and mysterious atmosphere of the whole restaurant. The customers at the scene wrote down the seat number they wanted to make friends with.
19: 02-19:10 The moderator counts the matching of the number of friends made by the customers present and announces the results of making friends. (Chasing the light and creating an activity atmosphere with pairs of customers who have succeeded in making friends) Perfect meeting on Qixi night.
19:10-19: 20 Live melodious music performance, and communicate with successful customers.
19: 20- 19: 25 The host made a series of speeches and counted the number of customers who made friends successfully (the restaurant staff confirmed the discount amount according to the data).
19: 25- 19: 30, the customer leaves the venue, and the staff goes to the photo collection office to collect photos, register customer information and establish customer files.
B, lovers' area
Romantic photo taking on Qixi night-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the gate of the western restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Looking for 5 pairs of perfect love —— Looking for 5 couples who got married on Tanabata in the whole city, telling their romantic love stories on the day of the event, and enjoying the perfect couple package specially provided by western restaurants for free, which is the main link of couples' gathering.
Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to a western restaurant. Couples who get married on Qixi Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings provided by western restaurants for free. Arrangement of theme time and content in the stage of activity flow chart
Romantic photo of Qixi night
17: 30- 18: 30, the welcoming staff of the western restaurant will guide the customers into the restaurant. At the entrance of the restaurant, professional photography agencies will take photos for every customer who enters the store, so as to quickly gather popularity.
Find five perfect loves
18: 30- 18: 40 The host opens, introducing the main contents of the event and promotional offers (the waiter here is responsible for coordinating customers' ordering and serving).
18: 45- 18: 45 song and dance performance ((the specific program will be adjusted according to local conditions) 18: 45- 18: 50, the host ran into the link of "finding 5 couples and telling 5 romantic love stories".
Romantic aftertaste of Qixi night
18: 50- 19: 05 crosstalk of the host
19: 05- 19: 30 live melodious music performance. After leaving the scene, customers go to the photo collection office to collect photos, and the staff register customer information and establish customer files.
9. Media poster theme: "Crossing Qixi Night? Meet you more beautiful. "
Propaganda copy: "Are you used to being busy? Do you want to find a quiet place to relax?" ? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to XX restaurant and meet your love (tell your perfect love) ".
Five selected tanabata activity plans, four tanabata nights, and romantic guests * * * went to the appointment; In its heyday, fate began here. ...
Activity background: More and more young people yearn for true love, but live alone in the city. Traditional matchmaking makes them embarrassed and too materialistic. The level of online dating is hard to tell from the truth. They prefer to be single forever.
I. Purpose of the activity:
1. Culture: Let outstanding single men and women in the society show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of enterprises in the surrounding markets of the same industry;
2. Improve the brand of the enterprise and its attraction among customers;
Second, the theme of the event:
Tanabata, the fate of the sky, please love.
Third, the activity time:
20xx China Valentine's Day-Tanabata (20xx.8.9)
Four. Participants:
1. Enterprise employees and partners.
2. Special host.
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2, through the forum website print ads, advertising billboards, etc. Publish activity information and methods to merchants. ;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the venue, and the guests attending the event will receive the Qixi activity card at the reception desk; (Take-away Tanabata card: men's activity card: 5 yuan/Zhang, women's Tanabata card: free; The lady who comes that day can get a rose at the sign-in desk. )
5. Two chocolates will be presented by card at the lobby front desk.
Activity of intransitive verbs:
1, Looking for the Goddess in Your Heart.
Five selected Chinese Valentine's Day activities plan 5 1, lover's glass bottle
The X four-star hotel located in Huanshi Road, Guangzhou, held a theme activity called "Couples Glass Bottles" last Valentine's Day: the hotel provided colored glass bottles, and couples wrote their love stories on paper, then stuffed them into bottles, tied them with ribbons and gave them to each other. It is reported that this marketing activity has low cost, but the effect is very good.
2, fragrant flowers send beauty
This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses and flowers. The venue was decorated with more than 300 roses to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing intoxicating music for the newcomers, and the unique saxophone playing and guitar playing will also make people intoxicated. Men can pick roses at will and give them to their lovers when they eat or leave. The mark of love will remain in my heart forever.
3, black and white dress dinner
In Beijing, a hotel once held a black-and-white dress dinner, stipulating that men should wear tuxedos, and women should be either white or black, accompanied by soft music accompanied by an indoor orchestra. During the dinner, the guests either eat buffet or dance. Some experts have analyzed that such a theme banquet is not necessarily the best, but it is better than a single catering promotion.
The hotel's Valentine's Day promotion plan should be not only creative, but also executable and operable in order to do a good job in Valentine's Day promotion.
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