What are the production costs of promotional videos?

The "production cost" this time refers to the extra expenses incurred in the film production process.

I am habitually divided into three categories: zero cost, low cost and high cost.

Zero cost

The only thing that needs manpower and equipment is zero cost. Animation is the most representative, without any extra expenses.

Some small movies also belong to zero cost, such as the following situations (more than these):

1, activity shooting. It's basically shooting and editing, with no extra expenses.

2. Simple product shooting. Without the performance of the plot, the simple shooting of the product itself will not generate any additional cost.

3. Simple character shooting. Such as speeches, interviews, etc. It can be finished in a day and a half, and there are not many props in the venue.

There are many specific situations. To sum up, it can be completed by using the existing human and material resources of the enterprise, without additional costs, and it is all zero cost.

low cost

Most feature films, documentaries, reports, etc. As the main venue, personnel and props are provided by Party A, the production cost is low, and it mainly consists of the following parts:

1, transportation and accommodation. Because shooting usually takes 3-5 days or even longer, and the crew is 3-5 people or more, daily transportation and accommodation can not be ignored, generally ranging from 1800 yuan to several thousand.

2, a small amount of equipment rental. In some cases, it is necessary to rent some additional equipment, mainly lighting, large tracks, wireless monitors and other non-standing equipment. The cost also ranges from 1800 yuan to several thousand yuan.

3, a small amount of personnel costs. Make-up artists, on-site workers, old people and children and other special groups perform, and the expenses of such personnel are generally between 200 and 500 per person per day, all of which cost thousands of dollars.

4. Other simple costume props, etc.

The production cost of low-budget movies rarely exceeds 10 thousand yuan. If it exceeds 1 10,000 yuan, there must be something wrong with the configuration of any link.

High cost

Advertising (movie) movies are expensive.

The cost does not depend on the content. For example, the zero-cost and low-cost films mentioned above can be produced at high cost, and advertisements can also be produced at low cost or even zero cost.

This is "how much money to do many big things", and there is no upper limit to high cost. But in my practical experience, in Shenyang, there are few more than 65438+ 10,000.

1, director. After the film rises to a certain level, it is beyond the control of people with a monthly salary of several thousand yuan. A director must be hired outside, otherwise the expected artistic expression cannot be realized. The director's price ranges from thousands to tens of thousands.

2, camera and post. Many directors will have requirements for shooting and post-production, and if they can't meet them, they need to invite outside. But it won't be too expensive in the later stage of shooting, usually between 2000 and 5000 per day.

3. Lighting (personnel and equipment). High-end films can't be made by ordinary lighting engineers (normal video companies don't have special lighting engineers, they all work part-time as photographers). Generally, they need lighting bosses and even people and equipment, ranging from thousands to tens of thousands every day.

4. Actor. Good promotional films or commercial actors are generally between 1000-3000 per person per day, and in a few cases they are particularly cheap or expensive.

The above four categories belong to personnel expenses. If it is low, you can find a local one in Shenyang, and if it is high, you can find a local one in Beijing. So this price can't be said, ranging from 10 thousand to 20 thousand, or even more.

5. Camera equipment. Generally, film machines are not kept by the company. Even if it is retained, it will depreciate. After all, there are tens of millions of machines and lenses. As soon as the movie machine is turned on, all kinds of accessories, follow focus personnel and so on have to be matched. At the end of the day, it will cost at least one or two thousand yuan.

6. Site settings. There is no real-life shed in Shenyang, so finding a venue is a headache. The cost of setting a scene in a venue fluctuates greatly, sometimes 1800 yuan is enough, sometimes thousands or even tens of thousands, which is somewhat lucky.

7. Serve the Tao. The range of props is slightly larger, and the makeup and clothing are generally good. But in Shenyang, the investment in filming and clothing is still very small. Generally, less than 18 thousand is almost enough.

8. Transportation and accommodation. Different from low-budget movies, the cast is larger, and the transportation and accommodation have also reached a higher level, ranging from thousands to nearly 30 thousand dollars each time.

Both personnel and these other expenses are often determined according to the script, so this kind of high-cost film often needs to be written in almost the same script before it can be quoted to customers, otherwise no one knows how much it costs. Supplementary budget is best not to do.

In Shenyang, the production cost of high-cost promotional videos is usually around 20,000 to 30,000, which is similar to 50,000 to 60,000.

Of course, there are also large-scale productions, such as Liaoning tourism promotional films. Dozens of people work in more than N cities all the year round, and it is definitely not enough without hundreds of thousands of bases.