How to design a layered villa

How to increase the layering of design?

What is a sense of hierarchy? Combine the elements in the picture reasonably, clearly and rhythmically to make the whole picture look more comfortable, pleasant and harmonious. Does it feel deep? Well, in other words-no more, no less, it looks just right!

This paper is divided into three chapters, and each chapter has several subdivided knowledge points. Please read it carefully!

In order to have a preliminary understanding, let's first look at the outline of the article:

First, the level of the picture.

Divide the picture with points, lines and surfaces.

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Looking for photography results

Second, the level of color.

Color contrast

The popularity of gradient color

Multicolor matching control

Third, the level of writing.

Contrast of font

Comparison of words

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First, the level of the picture.

1. Divide the picture with points, lines and faces.

Points, lines and surfaces are the most basic design elements in design. Students who have studied plane composition should know something about it. Points are connected into lines, lines are connected into surfaces, and when the surfaces are reduced to a certain extent, they are points. The boundary of a plane is a line. When the width of the line increases, the point spreads to a certain area and becomes a plane.

The above words seem complicated. In fact, if you think about it carefully, this is the principle of everything in the world, even the starry sky in the universe. For example.

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The above figure can basically summarize all the changes of points, lines and surfaces. Let's analyze it below.

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The cross elements in the red circle can be regarded as "dots" as decorative elements in the whole picture. Note that the so-called "point" is not just a circle. Any element with the smallest size and area in the diagram can be regarded as a "point". A point in a graph can be regarded as a "point" or a "face". So even point-to-point is right.

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What do you think are the lines in the yellow circle? I think it's not a line, but a point. Why? Because no matter from its proportion in the picture or its function, it belongs to the attribute of point. Where is the boundary? At the junction of green block and red block. And the boundaries of color codes. And this just shows an important use of "line"-segmentation. The "lines" in the picture divide the whole picture into four areas of different sizes, making the picture more interesting and layered.

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The four areas divided by lines are element "faces".

This legend not only illustrates several important characteristics of points, lines and surfaces, but also proves that points, lines and surfaces are not fixed because of their shapes, but constantly change.

Finally, some characteristics of points, lines and surfaces are summarized:

Point is the most decorative element, so it plays a decorative role in the picture in most cases.

Line: In addition to decoration, it also plays the role of dividing the picture, interspersed with elements and guiding the vision.

Face: It often plays the role of stabilizing the picture and carrying important information.

In addition, it should be noted that points, lines and faces are used in combination. Think about it. How to express the characteristics without faces, points and lines?

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Through these design cases, we can analyze and summarize that the combination of point, line and surface can be effectively used to design works with rich levels. What are we going to do? -Replace the copy. Draw lessons from the elements such as points, lines and surfaces of good design works, and then reuse and innovate.

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Leave a blank

Blanking is a common method in design. Blanking is not only a neat, clean and breathable picture, but also a deeper understanding and application of "face". Minimalist design, which is widely used now, is a better design type to deal with blank space.

Here, let's talk about the influence of blank space on the level. Let's look at several design cases first.

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The common feature of the above design works is that there are a lot of design blanks, and at the same time, the levels of the picture are handled, such as the size contrast between the blank and the main picture, and the direct contrast between the title and the supplementary text.

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I processed the above picture, which is divided into background layer, blank layer, main model layer, title copy layer and functional copy layer. From here we can see how the design level is designed. You might as well deconstruct your favorite design in this way to study the design level.

3. Find the taste of photography

Nowadays, more and more photographic pictures are used in design, especially high-quality photographic works, which can maximize the quality of design. But why is this? Have you ever thought about it? One of the reasons is that photography has layers.

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Everyone is familiar with this B-seat earphone. This is done through photography, which has three levels: close shot, middle shot and long shot. Not only does the picture look very delicate and rich, but it is also full of texture.

But what if the picture level is less? Quite simply, we can use words as graphic elements to increase the level of the picture.

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Second, the level of color.

1. color contrast

Using contrasting colors and contrasting colors to design is also a common method to increase layering, because there is a very strong color contrast, the impact of the picture will be very strong, and people's visual experience will be more exciting.

Black contrast is a very classic color scheme. Although there are only two colors, it will be very rich through the combination of copywriting and pictures in the picture. In this minimalist color matching, the rational use of points, lines and surfaces is even more essential, otherwise it will be a bit monotonous.

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Judging from the above design, the designer used the yellow-blue contrast color when matching black and yellow, which not only made the color of the picture richer but not monotonous, but also made some important elements in the picture stand out and played an important role.

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Yellow color matching and red-green color matching are also classic colors that are often used. As can be seen from the above two cases, the color saturation of yellow and blue is relatively high, which makes them look young, fashionable and scientific, while the other design is red, green and blue with low saturation, which looks retro and deep.

2. The popularity of gradient.

Gradient color has been popular for several years. This year, Taobao's mobile app is also a gradient design. It can be seen that the application range of gradient color is also increasing. Gradient itself has the characteristics of rich levels. Therefore, the application of gradient and the reasonable collocation of point, line and surface elements will enrich the picture level to the greatest extent and have an impact at the same time.

In our daily design, the use of gradient still needs to choose color values more carefully. Generally speaking, we will choose the same color gradient, adjacent color gradient and contrast color gradient. The number of gradient colors should not exceed 2. More than two kinds of gradient colors need very strong color control ability to control. I am talking about two or more colors in the same gradient. )

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The use of gradient color mostly appears in UI design, and with the development of UI design, there are many design methods and color matching methods for web design, whether it is web pages or e-commerce.

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Gradient can be used in combination, such as the above picture, all belong to the same color gradient. However, there is a rule that the saturation of several gradient colors that are matched with each other should be basically the same, otherwise the color "flower" will appear.

3. Multi-color matching control

For multi-color design, what we need to do is to control the saturation and lightness, and try to keep the saturation and lightness of each color in harmony. Whether it is a faint Chinese style or a strong European and American style, it will make the picture rich and layered, and it will not be "chaotic" or "flowery".

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We can see that there are many colors in the legend above, but why do we feel so rich and layered? Yes, that is, the saturation and brightness are well controlled.

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Third, the level of writing.

Comparison of 1. fonts

Font is a necessary and difficult link in our design, but the formal link that puzzles everyone will make the picture extremely rich. Even if there are only words without patterns, as long as the layout is reasonable, amazing results can be obtained.

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Different fonts express different artistic conception and meaning, especially China's fonts have been passed down for thousands of years, and each word has a specific meaning. Western languages are mainly decorated with serif and sans serif fonts. Sometimes rough, sometimes slender.

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2. Comparison of words

The comparison here includes font, size, thickness, color and so on. Why choose to compare separately? Because contrast is the best way to open and reflect the hierarchy, let's talk about it one by one.

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I came to this work for analysis and deconstruction. 30% is the largest area in the text and the largest proportion in the picture elements. The description of the discount coupon shows that this is the discount information, and this description is also the second largest proportion of words in the picture. Then the following information, such as time, address, telephone number, etc. , and use the least number of words. Through these three text sizes, you can open the hierarchy and get three levels at once. Plus the final pattern background, the golden bow with white background, it has six levels. In addition, in order to unify the picture, the font of the text is serif.

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The same is true of the above two posters. You can read them.

Font color, the above two posters of aranya are a series, and the color of the theme text aranya is changed to green and blue respectively, which can increase the layering of the copy on the one hand and unify with the color of the visual theme on the other. Here are some design cases that you can try to analyze.

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Finally, alignment is to make the picture more orderly, reasonable and comfortable. Let's use the poster above to analyze it.

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Look at these blue lines, which is the direction of this poster.

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In fact, the sense of hierarchy is formed through the division of points, lines and planes, the collocation of colors and the comprehensive application of text typesetting, and strives for perfection in details such as size ratio, color selection and alignment, so that the sense of hierarchy naturally emerges.

How to design the design theme?

To set a theme, we should grasp its central part and summarize the whole thing to be designed, so the design theme is the most important. The theme summarizes the main contents of ideas and viewpoints at all levels.