Which major is better in School of Communication and Design, Sun Yat-sen University? Give reasons. Thank you, hurry, wait online.

Hello, these majors originally belong to the same category (journalism and communication), so there is no question of which major is better than which. I suggest you choose more according to your hobbies. For example, if you like editing, journalism may be more suitable for you. If you want to do advertising creativity, graphic design and other work, then media creativity is more suitable for you.

(Note: When applying for the college entrance examination, Sun Yat-sen University classified your major into one category, that is, there was no major when you first entered the university, and you would study basic courses in a unified way until your sophomore or junior year. )

The following is the introduction of the college about these majors:

Journalism major

Based on the classic news education model, and at the same time injecting content that meets the needs of the times, we are committed to cultivating journalists with humanities and social sciences literacy and higher professional literacy and professional ability.

The main feature of this department is to meet the needs of today's "all-media" media. Students will not only get good writing training emphasized by traditional journalists, but also be able to photograph, photograph, write and edit news reports adapted to different media forms, and be proficient in using multimedia technology to engage in news communication and become all-round journalists.

In order to meet the needs of the new economic era, this major focuses on cultivating financial news talents with professional economic knowledge, who can deeply analyze economic development problems and report economic phenomena; At the same time, in order to meet the needs of the "all-media" cause of today's media groups, we should attach importance to the training of all-media skills and cultivate talents who can skillfully use multimedia technology to engage in news communication.

Main courses: introduction to journalism, introduction to mass communication, introduction to network communication, visual communication, news interview and writing, in-depth reporting, news ethics and laws and regulations, financial news interview and writing, TV program planning and directing, audio-visual language, news photography, digital media technology, etc.

Employment orientation: after graduation, students will be competent for all kinds of media, suitable for journalism in various media organizations such as newspaper groups, TV stations, news websites, mobile newspapers and magazines. You can also go to governments at all levels, enterprises and institutions for publicity and exchanges. Students can also choose to enter the master's courses in journalism, communication and media management for further study.

the public relations

Taking the organization of public communication activities under the background of the integration of old and new media as the research object, and taking the public relations of government, enterprises and various social organizations as the main development direction.

This major trains modern applied communication talents who master the basic theory of modern communication, understand management, plan well and understand communication, and have all-media literacy and comprehensive communication ability. Students are required to master systematic management knowledge, be familiar with modern communication theories and methods, understand the communication laws of modern media, especially new media, have the ability of research, planning and creativity, and master various propaganda skills and communication arts.

Main professional courses: public relations principles, public relations practices and cases, public relations writing, communication, media sociology, modern media theory and practice, mass media research, network communication, marketing, advertising principles, CI strategy, enterprise communication, crisis management and communication, speech and rhetoric, etc.

Employment orientation: after graduation, students are suitable for information research, image planning, brand management, news dissemination, publicity and promotion, foreign affairs exchange, business communication, marketing, corporate culture, United front overseas Chinese affairs, office secretarial work, etc. In governments at all levels, enterprises and institutions, professional public relations companies and advertising companies, as well as the media, or enter the master's program of public relations, communication and public administration for further study.

Art Design Major

Cultivate artistic design talents for mass media communication activities and graphic design talents for media and news information expression. Based on communication, creativity is the core, and the teaching focuses on cultural and creative industries, photography and creative media design, and new media research. Specialized design and management talents who can not only master the basic knowledge of modern communication, but also meet the extensive needs of media information communication.

After graduation, students can work in media, publishing, design, advertising, online media, film and television companies, and also work in government departments and institutions, engaged in specific work related to creativity, design, planning, teaching, research, development and management.

Main professional courses: plane composition, color composition, three-dimensional composition, information communication design, creative industry management, plane performance, picture and layout design, advertising creative performance, web communication design, documentary photography, audio-visual language, new media research and other courses.

Digital Media Design (Interactive Design) Major

Media interaction design in the new WEB2.0 era, represented by Internet media and mobile phone media, focuses on interaction design, information design, interactive experience, video product design, animation game design and related software application and practice, aiming at cultivating high-quality creative talents with both technical and artistic qualities, who can master digital media application technology and digital media art design theory.

Main courses: introduction to design, interactive design, man-machine interface design, design psychology, computer graphic creativity, website design and development, three-dimensional modeling, animation design foundation, film and television creativity and production, audio-visual language, etc.

Employment orientation: After graduation, students can engage in research, design, planning, engineering development and management in design and production institutions such as information design, interactive design, creative graphic design, creative media design, advertising companies, interactive entertainment companies and animation companies.

Communication research

There are two training directions for cultivating all kinds of professional communication talents under the new media environment. One is the direction of mass communication, the other is the direction of new media research and creative culture.

The direction of public communication is to cultivate senior professionals with public spirit and civic concept, strong humanistic literacy and communication ability, profound social analysis and communication theory literacy, familiar with the use and operation of various mass media, especially new media communication tools, and able to engage in communication management in various social organizations such as government, enterprises and non-profit organizations. Graduates can engage in news communication, organizational communication, management communication, public management, integrated marketing, consulting and other work related to communication management and social communication.

Main courses: organizational communication, environmental communication, political communication, corporate communication, China social interpretation and civil society, public policy analysis, public welfare communication, global communication and public diplomacy, and network communication.

The direction of new media research and creative culture is centered on new media research and creative culture, with media integration under the new media environment as the platform. The discipline belongs to journalism and communication, and the undergraduate degree is communication. Strengthen the combination of humanities and design in academic theory, pay equal attention to theory and practice in teaching, emphasize the comprehensive mastery of journalism and communication, visual theory, visual communication, new media and cultural research on the basis of disciplines, understand new communication technologies and communication forms, and combine the teaching characteristics of our college to cultivate academic innovative media talents who adapt to the all-media era.