The Development Course of Qingdao Pictorial

Qingdao Pictorial, formerly known as Information Pictorial, was founded on1April 3, 985, with 10 pages of coated paper and 48 pages. This is a quarterly, numbered Shandong Province. The competent unit is Qingdao Daily, and the organizer is the Propaganda Department of Shandong Provincial Committee. The purpose of the publication is to "strengthen external publicity and information dissemination, promote reform and opening up, introduce foreign materials, invigorate the economy and promote the four modernizations." It is listed as one of the important foreign publicity periodicals in Shandong Province, and it has become a publicity media based in Shandong, facing Qingdao and facing domestic and foreign countries. Information Illustrated was published on April 3rd, 199 1 year and closed in February, 1 year, with a total of 28 issues in seven years.

1In May 1992, Qingdao Pictorial was officially founded, with 10 edition, 40 pages of coated paper, quarterly, and national unified number, sponsored and supervised by Qingdao Daily. On May 26th, 1992, the first issue of Qingdao Pictorial was published. Compared with Information Pictorial, Qingdao Pictorial is closer to Qingdao, increasing the amount of graphic information and reducing the amount of advertisements, and has become a comprehensive pictorial for Qingdao's external publicity. Qingdao Pictorial has undergone three major revisions since its publication. June 1995 was changed from quarterly to bimonthly, with columns such as news express, Qinghai tide, historical review, cultural wide angle and enterprise stage, which shortened the publishing cycle and made the content more colorful.

200 1 1 was changed to a monthly magazine, and the paper was changed to 16 pages, with 76 pages. The magazine aims at "innovating life and enjoying life", and has columns such as special topics, fashion, competitive channels, current fashion, fashion ramble and vicissitudes. When the magazine published the preface of "The Beauty of Transmutation", it said, "Change is a starting point, a gesture, a passion, a transcendence ... your quality of life, food, clothing, housing, dreams and beliefs, the Excellence you should feel and the ugliness you should distinguish, and your yearning for the future of this this beautiful city are all our concerns and responsibilities."

On June 5438+ 10, 2002, it was revised again, divided into two sections: fashion and current affairs, with two covers and catalogues, which can be read backwards. Fashion edition accounts for 57 pages, and current affairs edition accounts for 5 1 page, totaling 1 12 pages. In the preface of this issue, "Along the Way", it is said that "the ultimate goal of the development of Qingdao Pictorial is to go to the market and let readers recognize ... our target readers are still mainly young people." In June 5438+February of that year, the publication of Fashion and Current Affairs was cancelled, and the whole issue focused on fashion, integrating columns, and determining columns such as Boiling Point, Focus, Vulgar and Pets. This issue 100 page. The basic pattern of pictorial is determined.

In addition, in 2005, the paper was changed to coated paper. After the reform, new columns were set up, including title, feature, Olympic calendar, celebrity photo album, looking at ancient towns, looking at flowers in the morning, architectural details and photographic notes, with a total of 86 pages. In April of that year, on the occasion of the publication of Qingdao Pictorial 100, the Hundred Special Issues of Qingdao Pictorial was published.

In 2008, Qingdao Pictorial published "Hold Our Unyielding Heads-Wenchuan Earthquake Special Issue" and "Longteng Olympics-Olympic Special Issue", which are the pinnacle of Qingdao Pictorial, with great historical value and collection value, and have been well received by readers. Among them, "Hold our unyielding heads-Wenchuan earthquake special issue" won the first prize as editor of the special issue of the 2008 National Pictorial Annual Meeting.

With the publication of Pictorial, its distribution scope is also expanding year by year, and the on-board distribution of 1993 is increasing. The distribution area of 200 1 has reached more than 20 provinces, municipalities and autonomous regions, and it has been distributed abroad to the United States, Japan, South Korea, Southeast Asia and other countries and regions. 20 12 has a circulation of 60,000 copies, ranking second in the national illustrated newspapers. The idea of establishing Qingdao Pictorial originated from the success of Qingdao Pictorial. 1984 Qingdao Daily and other comrades took the lead in editing and publishing the small print edition of Qingdao Pictorial to celebrate the 35th anniversary of the founding of the People's Republic of China and cooperate with Qingdao's external publicity. After publication, it was widely praised and won the first prize of Qingdao's publicity materials. So the idea of starting a magazine and undertaking album business came into being.

Since its inception, Qingdao Pictorial has published Qingdao Grand Plan, Qingdao Centennial, East China Qingdao, Feelings of Aid to Tibet, Harmonious Qingdao, Sailing Qingdao, New Leap, New Starting Point, Citizen Month, Glorious Course-Commemorating the 30th Anniversary of Reform and Opening-up, etc./kl It also includes publicity albums of enterprises and institutions such as Qingdao Pictorial, Island City Interpol, Happiness of Teachers in the South of the City, Praise for the Country, Jimo Guide and Touch the Sea. Its pictures and texts are exquisite, and its superb photography technology is the appearance of pictorial. Since its establishment, Pictorial has been holding photography activities at least three times a year on average.

On May 4th, 1994, a "Qingdao One-Day" photo contest was held to commemorate the 10th anniversary of Qingdao's approval as an open coastal city. 70 photographers from Shandong Province took part in the competition. They penetrated into all levels of society, photographed the first baby born in Qingdao that day, photographed the thriving eastern new district, and photographed the wonderful scene of the mayor's on-site office. This activity has had a great influence in Qingdao and even in Shandong Province, publicizing Qingdao and promoting the exchange and development of Qingdao photography.

1995 organized a monthly photo contest, which was open to the whole country and lasted for 1-2 years, and had a certain influence in Qingdao at that time and even the whole country.

In September, 2005, we accepted a large-scale interview with China Pictorial Association and the Press Office of Qingdao Municipal People's Government. More than 30 presidents, editors-in-chief and journalists from more than 20 photo media in China participated in the event. In the same year, the first and second Qingdao photojournalism training courses were held.

On July 3rd, 2007, 13, the Information Office of the Municipal Government, Qingdao Photographers Association and China UnionPay Qingdao Branch jointly held the "UnionPay Cup" sailing boat New Olympics New Qingdao Photography Competition to celebrate the 6th anniversary of China's successful bid for the Olympic Games. More than 200 photographers participated and more than 800 photos took part in the competition. Excellent works were exhibited in Sunshine Hall of Qingdao Daily Newspaper Group, and Wang Jigang, Vice Minister of Propaganda Department of Qingdao Municipal Committee, attended the award ceremony.

From August to September, 2007, Qingdao Photographers Association and the Sailing Committee of the 29th Olympic Committee jointly held the "Long Fu Cup Good Luck Beijing 2007 Qingdao International Sailing Competition" photo competition. More than 0/000 pieces of works were received, and the winning works were exhibited in the Sunshine Hall of Qingdao Daily Newspaper Group.