What should I do to attract customers' model display?

Exhibition is a comprehensive art, a collection of advertising, artistry, ideology and authenticity, and a fashion art that consumers can directly feel.

No one necessarily needs fashion, but people buy it because they need an emotional experience. Therefore, fashion shops must emphasize additional value, such as using display to stimulate people's feelings.

Model display is to use models to stimulate consumers' visual perception and attract consumption. Models are like silent shopping guides, and a good model display can provide a lot of value to stores.

We have learned from the training knowledge and skills of displaying * * * and: How does an excellent shop display models?

Model display in the shop 1. Purpose of using models

If the whole shop is a book and the window is the cover of the book, then the model display is the pattern of the cover. The main and most important purpose of using models in shops is to realize related display.

We use models, and we can wear many clothes to show all kinds of accessories and accessories, and it is a proportional three-dimensional display, which can bring more intuitive visual experience to customers, just like taking pictures of real models and then printing them.

because customers can see how all kinds of goods are used together from the models, instead of displaying the goods one by one like the front/side hanging, it can stimulate customers' desire to buy impromptu. It is easy for customers to have a sense of substitution and imagine themselves as models. How do these goods feel when they are worn on themselves?

Therefore, consumers will consider buying several items at the same time, instead of just buying a coat or a pair of pants as before.

Model display in shops II. Model classification

Models are generally divided into semi-models, full models, local models and other special display models. Different models have different emphases and display methods, and the types and styles of clothes displayed can also be distinguished.

Full-model

The most common model, which is widely used, is basically applicable to all clothes and styles. It can display the goods more intuitively and completely.

It should be noted that the whole model has different textures, colors and postures, including sitting model, standing model and so on. In the process of selection, it is necessary to pay attention to whether the material and color of the model match the goods.

Half-mold

Half-mold is generally used to display tops, coats or dresses, and the overall texture is relatively good. Such a half-mold rarely wears trousers, because the display effect of wearing trousers is not ideal and it is not enough to support trousers. Of course, this is not absolute, but relative.

partial models

sometimes the half model and the full model in the shop can't meet our demand for displaying goods. In order to better display the goods and reflect the characteristics and functionality of the goods, some local display models are particularly important. Such as leg mold, head mold, hand mold and so on.

Leg molds are mostly used in shops with single-loading products, and the overall display has no matching effect, and it is easy to give people the feeling of "being cut off by the waist" if they are not used well, so be careful when using them.

customized models

What is a customized model? For example, a model with a certain brand, a model with unusual posture, or a model that is no longer in proportion to the human body, and so on. Generally, the use of special models should be based on the positioning of the brand, as well as the clothing style displayed and the brand concept to be expressed. Models with special colors and postures can see the color, concept and style orientation of the brand.

Model display in the shop III. Model placement

There are so many poses for general models in the shop, how to choose? What's the point of posing models in different positions? In fact, you just need to learn the following two ways.

array type

array type uses multiple models with the same posture to pose with a single linear structure, which brings greater visual impact to customers. For example, if three beautiful women walk down the street wearing different clothes, although their heads are not small, if they wear the same clothes, have the same hairstyle and are the same height … at this time, their heads will definitely be more than before.

Scenery

A purely commercial display design will not attract consumers. Scenery is narrative and thematic, and a scene is created through models and props. Scenery requires the coordination of the pose of the model and the Look, as well as the creation of the prop atmosphere. In general, whether it is a window or a model in Nakajima, these two points need attention. It's best to have eye contact with customers when the model is facing in the window. To make models look like living people instead of a bunch of lifeless props, we can also get inspiration from life, imagine a life scene, and then display the personality given to each model according to the scene.

store model display iv. model matching

what is a successful model matching? Even before the shopping guide spoke, the customer said, "Give me this suit on the model." On the contrary, what is a failed model matching? That is, you think it is a good match, but the customer turns around and leaves after seeing the model.

in the display of models, we should first stress the principle of harmonious collocation and focus on it.

To make a display, you need to learn systematically, understand consumers and know the knowledge collocation of the display.