What should I do if Xiaohongshu has low traffic despite no violations?

1. Complete Xiaohongshu’s personal information

When registering a new account, be sure to complete the information, especially your username, gender, favorite content, etc. wait. If possible, the mobile phone real-name system, name, application for official certification, permanent address, and personal profile must be complete. Especially the process of certification. It is not difficult to find that most of the recommended influencers have verified accounts. So it’s very simple. We must do this step, and certification does not require any money.

When filling in the information, try not to insert too hard advertisements. Be as soft as possible. In short, just let others see what your occupation is at a glance. Keep the rest as simple as possible.

2. Share notes

Every platform prefers to recommend original works, and Xiaohongshu is no exception. It is best to choose experience-related notes to avoid plagiarism or illegal words. It would be better if the notes shared can be combined with pictures and text. If you want to get more likes, comments, and collections, writing good sharing notes is the most important part.

Xiaohongshu is simpler than other platforms. At least the content is much simpler than other self-media platforms. On other platforms, we have to write the content in very detailed and lengthy articles, but on Xiaohongshu, maybe Just one or two sentences, maybe one or two pictures, as long as you communicate with users, basically a post can become popular.

The reason for the low number of views on Xiaohongshu

1. The account vertical rate is low

The account vertical rate is simply whether the domainization of your account is sufficient Regarding the issue of specificity, the Xiaohongshu platform pays more attention to accounts with high verticality in some related fields. The more vertical your account is, the more recommended the content of your notes will be by the platform, and the number of views of your notes will also be higher. will be higher.

This means that you should not post note content that is not related to your related field, nor should you post one kind of content a day. For example, if you choose the field of skin care, you should not post content that has nothing to do with the field of skin care. In this case, the weight and vertical rate of the account will be reduced, and it will not get the traffic recommended by the platform.

2. Keywords are not accurate enough

After positioning your account, both the title and content keywords of the notes you publish are very important. The keywords in the title must reflect your relevant field. The content, as well as the keywords and sub-keywords of the content, must be created well, so as to expand the target group and increase the exposure of more passive searches.

The title should not only rank the keywords in its related fields, but also be attractive enough, because generally it can attract users to click and read your notes. Your title must be attractive enough.

3. Note content and matching pictures

These two are also the key to taking notes. The Xiaohongshu platform is very strict about the originality of note content and matching pictures, so everyone’s Notes and pictures must be exquisite and original enough. If you are lazy and directly copy and paste other people's content, then your notes will definitely not be recommended. If many novices do not have writing skills, they can refer to their peers in the early stage. , read more good articles written by peers;

Then write notes based on your own opinions, and it is best to accompany pictures with photography skills and take them yourself. If not, make some original pictures yourself. , it is best not to use pictures that others have used for your own use.