Traditional Culture Encyclopedia - Photography major - Little Red Book 202 1 Brand-new Marketing Model

Little Red Book 202 1 Brand-new Marketing Model

202 1 brand-new "Deep Operation of Little Red Book Raiders", 5 lessons with a duration of 300 minutes, explaining the latest marketing model and landing execution skills! Explain the brand-new marketing model of Xiaohongshu 202 1 in detail, focusing on sharing the content selection, self-media matrix, high-quality note writing and how to avoid illegal operation, and explain the marketing tools and promotion bidding methods of Xiaohongshu enterprises. Combined with the latest marketing method of 202 1 xiaohongshu, it is practical. This course includes: Section 1: Correctly understand the marketing model of Xiaohongshu, focusing on the cooperation between KOL and KOC, focusing on the marketing gameplay of Xiaohongshu, the development process of accounts, the requirements for selecting high-quality content, and improving the popularity of explosive notes. Determine the correct practice of account marketing for Xiaohongshu. Section II: Mastering the Topics of Little Red Book in Photography & Wedding Industry Through the official of Little Red Book, this paper analyzes and understands the current operation mode, material direction, information flow, conversion rate, topics and forms of popular notes and user hotspots of Little Red Book in wedding industry. The third section: establish the account matrix of Xiaohongshu and master the writing method of explosive content. With Xiaohongshu's self-media account as the core, an account matrix with clear division of labor is established, and the content distribution plan of each account is planned. Specially train the writing of high-quality explosive notes, and how to optimize the popular label skills, so as to provide detailed implementation reference for improving the drainage and transformation of notes. Section four: How to avoid violating the title of Little Red Book and how to deal with it. The skills of avoiding violation are explained in detail, such as account weight, taking notes to prevent the title from being blocked or restricted by the little red book, how to interact with the letters in the comment area reasonably, how to solve the problem of suspected plagiarism of pictures, and how to restore and improve the weight after being punished for violation. In particular, the distribution mode of the little red book stream and the matters needing attention in improving the exposure are explained. Section 5: Promotion skills of background operation of Xiaohongshu enterprise. Explain the new rules and operational advantages of Xiaohongshu enterprise in detail, share the function and setting method of enterprise marketing tool lottery, and explain the cooperation mode between enterprises and Internet experts. Special _ explains the matters needing attention of enterprises in the promotion of preferential prices and the methods of promoting French fries.