What is the art major of Chia Tai Sias College?

Art design (visual communication design direction): this major trains senior professionals with knowledge and ability in art design and creation, teaching and scientific research, and can engage in advertising design, packaging design, corporate image design, multimedia business website design, teaching and scientific research, management and other work.

Main courses: sketch, color, plane composition, color composition, three-dimensional composition, packaging container design, computer-aided design, catalog design, advertising design, fiber art design, decorative art design, book binding design, display design, web page design, etc.

Art design (direction of environmental art design): This major mainly cultivates compound senior talents who have modern design concepts, master new technologies and processes of architecture, and can engage in teaching, research and application design of indoor and outdoor design, environmental design, space design, landscape design, garden design, exhibition design and other related majors.

Main courses: sketch, color, plane composition, color composition, three-dimensional composition, computer application foundation, rendering techniques, decorative materials and structure, residential design, dining space, exhibition space, square design, community planning and design, entertainment space and other courses.

Art design (direction of digital art design): This major trains students to master the basic theory, knowledge and technology of digital graphic image art design, and has the professional knowledge and ability of digital graphic image art design, teaching and research, and trains compound art design talents who can engage in teaching, design, scientific research and management of art design, education, scientific research and management, and have social adaptability.

Main courses: sketch, color, composition principle of digital art design, graphic creativity, photography foundation, website and webpage design, interface design, multimedia design, performance techniques, professional design, professional theory, etc.

Advertising: this major cultivates extensive scientific and cultural knowledge with advertising theory and skills; Higher aesthetic ability and outstanding creativity. Advertising professionals who can engage in advertising management, advertising planning, creation, design and production, marketing planning and market analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.

Main courses: advertising operation and management, advertising copy writing, advertising planning, advertising media research, negotiation skills, introduction to media management, brand strategy and management, consumer behavior, film and television advertising, introduction to radio and television, etc.