Mobile phones can also shoot poster-level blockbusters? Huawei nova3 selfie evaluation

IT 168 Evaluation For young users, especially female users, selfies are almost a daily thing. As the most convenient and quick tool for taking daily photos, mobile phones naturally become the first choice for beauty lovers to take selfies. However, most mobile phone manufacturers now focus on the rear camera, and few manufacturers really focus on improving the imaging ability and experience of the front camera.

Huawei's nova series has always focused on young users, and its products are the flagship of the trend. Since the product line was founded in June, 20 16, the cumulative shipment has reached 40 million units, which has been recognized by the majority of young users. Nova 3, the latest flagship mobile phone in this series, has just been released recently. The official uses "poster level" to describe the self-timer ability of the product, which has attracted the attention of the whole industry and consumers.

What's more worth mentioning is that Huawei cooperated with Jackson Yee, the global image spokesperson, to hold a marketing campaign of "Shooting a screen with Jackson Yee in the city", trying to make poster-level selfies become the focus topic of young people nowadays.

What is a poster-level selfie?

In fact, Gu Mingsi's "poster-level" selfie is to take a poster-level selfie with a mobile phone. Its advantage is that you can still get a clear and sharp image by enlarging the photo to a certain extent, which requires a very high resolution of the photo. For example, we usually watch selfies on our mobile phones or computer screens. Limited by the screen size, we often see thumbnails of photos, not the actual size. Even if the photo is not so clear, it is basically invisible as long as it is not enlarged. But for Huawei nova 3, you can even print the selfie as a poster with the size of 1.6 x 2m, and the accuracy of the poster can reach 72 PPI, which is expected by ordinary mobile phones.

The size of the poster in the picture is 1.2 x 1.6m, and the PPI is about 90. It was printed directly after shooting by Huawei nova 3. Compared with the mobile phone screen, the size of this poster is roughly dozens of times that of the mobile phone, and the height even reaches the height of ordinary girls. But as can be seen from the photos, even if the original film is enlarged in this way, the clarity of the poster is still high and the details remain intact. Thanks to the high resolution of Huawei's nova 3 camera, you can really take a full-length photo with your mobile phone and make your own live poster.

This high resolution is mainly due to the combination of Huawei nova 3' s 24-megapixel and 2-megapixel front dual cameras. Cooperate with the flagship professional image ISP to process a large number of original data information while ensuring that data will not be lost. It can support up to 4224 x 5632 resolution to take photos, and the photos are more clear. In addition, the Kirin 970 processor installed on the mobile phone has a built-in NPU processing unit, which greatly improves the efficiency of the AI algorithm. Through data analysis, customized optimization schemes can be provided for different shooting scenes to realize the AI beauty shooting function of the front camera.

In addition, I believe that when many people take selfies outdoors, they often encounter scenes with strong light behind them, such as facing the sun and in front of bright billboards at night. In this scene, because the light intensity behind the character is in great contrast with the shape of the face, the final photo is either a dead black face or a completely overexposed background.

In order to solve the above problems, Huawei nova 3' s front camera is equipped with a hardware-level HDR solution, which is the first to realize HDR real-time preview and video recording on mobile phones. Through the combination of software and hardware, the shooting rate of users in backlight scene is greatly improved.

From a certain point of view, Huawei tries to make the imaging performance of nova 3 front camera reach the top level in the industry, even in line with Huawei P20 Pro rear camera's position in the industry.

How is the selfie effect?

Compared with the serious homogenization of portrait blur and ten-level beauty function, Huawei nova 3' s HDR Pro mode and AI beauty shooting function are killer. The former can dynamically adjust the shooting parameters according to the degree of backlight when taking a selfie, and the hardware-level HDR algorithm is accelerated, which can ensure that the photos taken are not exposed. The latter can intelligently identify the scene and automatically adjust the camera parameters, so that people and the background are in harmony and the picture color is more harmonious.

Let's understand the effects provided by these two functions through proof.

After opening HDR Pro, the screen's tolerance is obviously improved, and the tone transition between the characters and the background is natural, which conforms to the real scene, and there is no obvious excessive post-trace. Surprisingly, the five functions of background blur, 3D structured light, HDR Pro, beauty and AI beauty can be turned on at the same time, and there is no conflict between them. Imaging is also done in one go, without delay. It can be seen that Huawei nova 3 has a high-performance CPU, a flagship ISP, and a neuron system NPU. The computing power and data processing speed of the algorithm are rapid.

From the comparison of the above photos, it can be clearly seen that the original film (Aimeipai closed) was obviously yellow due to the interference of warm street lights, and the houses in the background were the most obvious, and the relationship between primary and secondary characters was unbalanced, and even some of them stole the camera. After the AI ? ? beauty shot is turned on, the background color obviously turns cold and the picture looks more comfortable when the facial color of the character is almost unchanged. Of course, Huawei nova 3 can not only optimize the night scene, but also support blue sky, green plants, stage and indoor scenes. Even if you prefer the color style of the original film, Huawei also provides the option to turn off the AI beauty effect in the album, which is very intimate.

▲ Huawei nova 3 shooting

▲ Sony A7 shooting (shutter:1/80; Aperture: F5.6ISO:4000)

In addition, it is worth mentioning that when taking a selfie in a dark environment, the camera interface will automatically switch to the white UI interface, and the screen brightness will be improved to achieve the purpose of light compensation. When the shutter is pressed, full-screen light compensation will be automatically performed to ensure that you can take a clear selfie in a very dark environment. So even if nova 3 is not equipped with a front soft light, it can still take clear and bright photos. The same scene, the effect even exceeds my micro-single.

▲ The dark light automatically switches to the white interface.

In addition, I released some original selfies for your reference.

Not only "shoot well", but also "shoot for fun"

In this era of rapid development of mobile Internet, mobile phone is not only a communication tool between acquaintances, but also an interactive entrance for each individual and the whole Internet community. With the rise of super apps such as Aauto Quicker and Tik Tok and various social platforms, users' potential demand for mobile phone camera function has risen from "good-looking" to a new height-"shooting fun". The responsibility of mobile phone manufacturers is naturally to gain insight into the potential needs of target users and improve products.

▲3D Q Moggi function

The self-timer game in Huawei nova 3 is the most diverse I have ever seen. By introducing AR technology, we have created a fashionable Qmoji function, and at the same time innovatively provided fun makeup, gesture special effects, ever-changing backgrounds and other different ways of playing. These modes all support real-time beauty. In addition to providing video and photo functions, they also have the function of GIF emoticons, which has the leading advantages of simple operation, strong interest and easy sharing.

▲ Gesture special effects function

In addition, Huawei and Tik Tok added a short video option to the camera of nova 3, and moved the recording of short video to the camera that comes with the system, so as to give full play to the performance of the camera and provide better short video quality. At present, the short video in nova 3 camera supports the same variable speed function as Tik Tok, and provides three exclusive AI magic sky effects. Users can create short videos through the mobile phone camera first, and then use Tik Tok for secondary editing to unlock more gameplay.

▲ Magic Sky Special Effects

These high-end short video games provided by Huawei nova 3 make it easier for creators to expand their imagination and make more interesting videos. These creators are often the stars of various short video platforms, and have a certain fan base, which is easy to trigger fan effect and form a phenomenal short video creation method, thus promoting the brand's popularity and reputation, and even the sales of mobile phones.

Broaden user portraits and create young people's mobile phones.

He Gang, president of Huawei's terminal mobile phone product line, said in an interview with the media last year: "A few years ago, including now, everyone said that Huawei is an uncle in his 40 s, which seems to have some life experience as a science and engineering man." It is not difficult to see that broadening user portraits is the main purpose of Huawei's launch of the nova series of mobile phones to enhance the recognition of Huawei brands by young consumers.

In less than two years, Huawei has gradually learned about young consumers through product iteration. From the initial decentralized water testing to the deep excavation of the needs of young users, Huawei's control over the young market has become more accurate and unique. After this period of experience accumulation, Huawei nova 3 is also expected to become a new generation of trend selfie artifacts.