What are the tips for making a promotional film?

Making an excellent corporate propaganda film or corporate image propaganda film can not only effectively convey corporate information from all directions and angles, but also enhance corporate image, expand corporate visibility, enhance the trust of the audience in the enterprise, help people catch the eye of the target audience in a short time, increase their understanding of the enterprise, and further promote business opportunities. Therefore, many companies will choose to use promotional videos to achieve the company's brand strategic goals. Pull the lens: let the audience understand the relationship between the part and the whole from the point and the surface on the basis of seeing a key point clearly. Follow the camera: the camera always follows the performance object in an action, continuously and in detail showing his activities or his ongoing actions and expressions. Push the lens: just move the camera and push it into the close-up or close-up shot. The same lens content, slow push and fast push can produce two different feelings. Empty shot: this kind of picture has no language, but only shows the natural scenery and atmosphere with certain implications. It adds a profound artistic conception to the promotional film. Lifting lens: generally used for shooting large scenes, it can change the lens perspective and picture space, and contribute to the rendering of atmosphere and effect. Comprehensive lens: comprehensive lens refers to the combination of pushing, pulling, lifting, lowering, shaking and moving lenses. It can not only show the whole picture of the environment, but also show specific close-ups to make the promotional film more expressive. Zoom lens: Without changing the distance from the camera, the subject is zoomed in or out at an accelerated or uniform speed, creating a certain sense of rhythm.

Assuming that the height of the protagonist to be photographed depends on the height of the photographer, it is the most accurate method to stand up straight and put the camcorder at the height between the chest and the head, and it is also the most comfortable position to hold the camcorder.

Assuming that the person or thing being photographed is higher or lower than this height, the photographer should adjust the camera height and body posture at any time according to the height of the person or thing. For example, to take photos of the protagonist sitting on the sofa, or to take photos of children playing on the floor, we should choose a kneeling posture, or even kneel on the ground to take photos, so that the camera and the subject are always on a horizontal line.