What methods should be used to attract the audience's attention if advertisements want to remember the propaganda function?

Advertising video is a kind of enterprise marketing video with highly concentrated information. Through the transmission of different media, the audience can understand the strength and product advantages of enterprises, and also increase their trust in enterprises. It is very helpful to improve the sales of enterprise products. The shooting and production of enterprise advertising video is a very professional job, which is difficult for ordinary enterprises to complete by themselves, and most of them are entrusted to professional advertising video production companies.

Shadow morning culture has been developed for many years in the production of advertising videos in Guangzhou. With its own advantages, it has successfully opened up the markets of Foshan, Dongguan and Zhongshan, and provided thousands of high-quality advertising videos for enterprises in different industries. Ask the respondent to introduce the main points of advertising planning.

1. Advertising promos should have attractive titles.

As the saying goes, "everything is difficult at the beginning", it is difficult to capture the hearts of the audience from the beginning. "Exposing scars, presenting facts and making sense" are the usual methods used by planners to make advertising videos. Through empathy, using customers' psychology, showing customers' problems and difficulties and creating an atmosphere, everyone seems to be looking forward to a magical product that can solve this problem or a pain point, and so on. Showing the usefulness and image of the product to the audience can quickly attract the attention of the audience and let the audience enjoy the functions and functions of the product with interest and enthusiasm in the following time.

2. Advertising videos should highlight selling points.

Before writing the planning copy, it is necessary to comprehensively analyze and summarize the overall situation of the product, and repeatedly deduce and highlight the selling points of the product. An effective product promotional film should pay attention to the user experience and understand the core needs of users. The video should be true and the narration should be concise. Remember, don't pile up too many things in the product promotional film.

3. The theme of the advertising propaganda film should be magnificent.

Momentum mainly refers to the overall situation, and the theme that is integrated into the big pattern has momentum. Advertising video has a theme and a selling point, giving it a big pattern, highlighting its height and momentum in the industry and setting off its position in the industry. Even if you are not the first in the industry, you can plan your products with the momentum and height of the first in the industry.