How to match the colors of creative business cards?

Blue symbolizes beauty, calmness, reason, trust, confidence, knowledge, honesty, technology, safety, cleanliness, sky, water and cold. Because blue has a stable, rational and professional image, in commercial design, most products or services that emphasize efficiency and technology choose blue as the standard color of enterprises. Let's look at the foreign understanding of blue: 1. In Jewish belief, blue symbolizes sacredness. Egypt wears blue clothes to ward off evil spirits. 3. European aristocrats are usually called "aristocrats". Black symbolizes power, wealth, nobility, technology, elegance, secrecy and complexity. Black is one of the most mysterious colors, which often evokes people's sense of nobility and elegance. Many high-tech products, such as televisions, sports cars, cameras, stereos and instruments, mostly use black. In other aspects, the solemn image of black is also often used in the space design of some special occasions. Most daily necessities and clothing designs use black to create a noble image, which is also an eternal popular main color, suitable for matching with many colors. Green is a color that people often like to use. Green symbolizes nature, environmental protection, health, luck, youth and vitality. Green is the color of nature, and it is a kind of therapeutic color. Green should be the color commonly used by surgeons in operating rooms. 1. Green is the color of plants. In China, green symbolizes vitality. 2. In the United States, because the color on the back of US dollar bills is green, green represents money and wealth. In most European and American countries, green is an auspicious color, which symbolizes safety and freshness. 4. Green is an environmentally friendly color, which is often used in advertising design. Orange is a cheerful and sporty color, which cannot express serious and solemn information. Orange is bright, gorgeous, healthy, excited, warm, happy, brilliant and easily moved. The combination of orange and red can effectively stimulate people's appetite. At the same time, orange is often used in the commercial design of fast food industry because of its cheerful and energetic characteristics. People often use orange as a decorative color, such as the orange hotel in Beijing.

Red Red is the warmest and most active color in all color systems. Red represents auspiciousness, cheerfulness, enthusiasm, unrestrained, passion, fighting spirit and revolution. In many oceans, red symbolizes happiness and luck, and is used in many cultural ceremonies.

In terms of color matching:

First, the texture of color.

Colors are textured, in other words, different colors will give people a feeling of light or heavy. Being able to use color texture well will bring great help to your design. In the same color system, bright colors make people feel light and dark colors make people feel heavy; For different colors, the brighter the color, the lighter the feeling, and vice versa.

Second, the movement of color.

Color has not only texture, but also dynamic and static. Like texture, different colors have different activities. Blue, can be said to be the most common, can make people think of the sky, the sea and so on. , and can be abstractly expressed as calm, which is static color. Blood, the sun, etc. are the representatives of red, which reminds people of enthusiasm and vitality. This is a dynamic color.