Advertising career directions and positions

School major:

Basic academic system: four years | Enrollment target: | Educational background: technical secondary school | Major code: 050303

Cultivation objectives

Cultivation Objectives

Training Objectives: This major cultivates people who can work in advertising and advertising in media advertising departments, advertising companies, market consulting agencies, government departments, enterprises and institutions, cultural and creative industry departments and other related institutions. Comprehensive talents working in communication operations, planning, creativity, production, marketing, market research, etc. Graduates of this major should possess theoretical knowledge of advertising and marketing communication, have a broad vision, have certain innovative abilities and professional skills, and master basic knowledge of communication, marketing, sociology, psychology, audiovisual communication and other disciplines.

Cultivation requirements: Students in this major mainly learn the basic theories and knowledge of advertising and related interdisciplinary subjects, receive basic training in scientific research methods, strategic analysis capabilities, creative thinking models, and business collaboration awareness, and possess Basic abilities in market analysis, consumer behavior analysis, planning, advertising creativity, media strategy formulation and implementation, etc.

Graduates should acquire the following knowledge and abilities:

1. Master the basic theories and basic knowledge of advertising, communication and marketing;

2. Be familiar with advertising policies and regulations, and understand the social, economic and cultural significance of advertising activities;

3. Have the ability to effectively implement advertising planning, creativity, production, and release activities in the context of integrated marketing communications;

4. Understand the development status and trends of the domestic and foreign advertising industry.

5． Have good professional ethics, lofty professional ideals, sense of innovation and the ability to continue learning.

Main disciplines: Journalism and Communication, Marketing.

Core courses: Communication, Marketing, Introduction to Advertising, Introduction to Sociology, Market Survey and Statistics, New Media Advertising, Advertising Planning and Design, Advertising Effects, Film and Television Advertising, Advertising Copywriting, Advertising Photography, History of advertising, advertising regulations, etc.

Main practical teaching links: cognitive internships for lower grades, and internships in media, advertising companies, etc. for senior students.

Main professional experiments: photography, graphic advertising design, electronic advertising design.

Length of study: four years.

Degree awarded: Bachelor of Arts.

Professional ability requirements

Professional ability requirements

Main content of professional teaching

Main content of professional teaching

《 "Introduction to Communication", "Introduction to Chinese Culture", "History of Chinese and Foreign Advertising", "Advertising", "Advertising Planning", "Graphic Advertising Design", "Advertising Videography and Photography", "Advertising Operation and Management", "Journalism" Career Management", "Advertising Regulations and Management" Some colleges and universities train students in the following professional directions: media management, network communication, image design, new media communication, print advertising design, sports marketing communication, advertising planning and design.

Professional (skills) direction

Professional (skills) direction

Advertising enterprises: advertising planning, advertising creativity, advertising design, advertising production, advertising placement.

Examples of vocational qualification certificates

Examples of vocational qualification certificates

Examples of continuing study majors

Employment direction

Employment Directions

Employment prospects for advertising majors:

In the development process of the socialist market economy, the advertising industry has become an indispensable and hot industry. Although the social phenomenon of advertising appeared earlier and related research abroad has already been flourishing, the domestic advertising science that specializes in advertising started relatively late. After the reform and opening up, with the development of my country's socialist market economy and the continuous acceleration of the international economic globalization process, commodity circulation has become increasingly frequent. In the fierce corporate competition, advertising wars are also intensifying. Companies are willing to spend huge sums of money on advertising, which has promoted the rapid development of China's advertising industry.

What is incompatible with the booming development of the advertising industry is the lack of professional advertising talents. There are currently no less than 200,000 advertising practitioners in our country, but less than one-twentieth have received higher professional education and systematic training. Many advertising practitioners have become monks halfway. Of course, this does not mean that non-professionals cannot produce good advertisements, but looking at the overall situation, it seems that the advertising production team is uneven, and most of them are not very high-level. If China's advertising wants to catch up with the world's advanced level, it must fundamentally improve the quality of its advertising team. The most fundamental way to improve the quality of its advertising team is to select outstanding talents from professional graduates of higher education.

The advertising major belongs to the journalism and communication major in the literature category among professional disciplines. Among them, the journalism and communication major has 7 majors. The advertising major ranks first among the journalism and communication majors and ranks first among the entire literature majors. Ranked 2nd in the category. Cities with better employment prospects include: Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chaoyang, Wuhan, Xiamen, Chengdu, and Nanjing.

Employment directions for advertising majors:

After graduation, students majoring in advertising can engage in advertising management in news media advertising departments, advertising companies, market research and information consulting industries, and enterprises and institutions. , Advertising planning creativity, design and production, marketing planning and market research and analysis work. Job positions: graphic design, graphic designer, copywriting planner, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruitment specialist, planning manager, etc.

Corresponding occupations (positions)

Corresponding occupations (positions) Other information:

A large proportion of them are civil servants, radio, film and television bureaus, newspapers and other local and municipal media jobs . With such limited employment options, your university will have to work hard to read books related to the practical test, application essay and civil service examination. This is no different from taking the civil service examination in other majors. In addition to the iron rice bowl, students who major in advertising have a wide range of employment options after graduation. One of the reasons why I like this major is that I have been exposed to and learned a lot of types of knowledge. You are already a sophomore, and I believe you have learned a lot. course. Let me give some examples: advertising companies (planning, copywriting, AE, brand promotion professionals, etc.); companies regardless of industry (planning department work, product department, marketing department and other related work); I am currently engaged in the Internet software industry, and my position is PM product manager, if you want to know the work content of PM. To be honest, there are a lot of people who like photography and traveling. There are a lot of young people around me. The key is whether you want to turn your hobby into a career. We have photography and videography courses in our sophomore and junior years, as well as graphic design and video editing. If you really like the course, then study hard, and it will be no problem to become a job in the future. After graduation, students majoring in advertising can engage in advertising management, advertising planning, creativity, design and production, marketing planning, and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, and enterprises and institutions.