Nostalgic brand activities.

Sourcing Nature Outdoor Photographer Challenge

Photography, recording beauty with a lens; Outdoor, measure life with your feet.

From July to September, 20 12, Northland and Friends of Photography jointly held the "Outdoor Sourcing-2065438+02 China First Outdoor Photographer Challenge". In more than two months' activities, the Outdoor Photographer Challenge received nearly 1000 photos, and more than 20,000 people participated in the recruitment, selection and voting activities. After the comprehensive opinions of netizens' voting and expert review, Hao from Beijing, Hu Dong from Hubei, Shen Tailing from Anhui, Sichuan, Yunnan and Guangdong won the outdoor photographer's challenge and jointly challenged the "China Alps"-Siguniang Mountain.

Find it from me, the outdoor traveler selection contest

Share travel stories and find your true self.

20 12 From July to September, Northland joined the popular outdoor forum 8264 and Luye to launch the "Find Me 20 12 China Outdoor Traveler Selection Competition". The activity collected travel works and selected outdoor travelers through three ways: the topic of Northland official website, the top post of 8264 and the top post of Green Field Forum. The activity collected nearly 700 works from three platforms, and nearly 400,000 netizens paid attention to this audition. Finally, after expert evaluation, six travelers, Xu, Feng, Xiao Yuwen and Song Yongqiao, were finally shortlisted and became the winners of the "Outdoor Traveler Selection Competition".

Nuoshilan outdoor special train

2012101October 24th, the theme activity "Northland Outdoor Train-Take You to Experience the Real Outdoor" was officially launched in Shenyang. On 24th, a huge 3D advertisement with outdoor pictures such as "Glacier", "Stream" and "Canyon" landed on Shenyang Metro 1 Line and settled in the fitting room of Beiguodian. The realistic effect of huge advertisements brings passengers into the immersive outdoor environment, which has aroused heated discussion among netizens on the Internet and attracted wide attention from the media.

The special website "Outdoor Train" was launched at the same time. Netizens can take the "outdoor train" on the website and choose to travel in snow-capped mountains, meadows and canyons. Not only that, the special "flight attendant" bear will also recommend outdoor equipment for netizens in various environments, so that they can "enjoy the beautiful scenery" and increase their equipment knowledge.

Feng Fan outdoor capsule cicada wing

2065438+March 2003 1 day, the Beiguo capsule cicada wing, which is popular outdoors, went on the market all over the world. With the display of capsule cicada wing, it toured all over the country for terminal roadshows. In Shenyang, Qingdao, Beijing, Chengdu, Nanjing and other places, there is interaction between capsule machines and citizens. For a time, the nostalgic capsule cicada wing has become one of the most concerned outdoor products in spring and summer. On Sina Weibo alone, more than 6.5438+0.6 million netizens participated in the discussion.

Northland sponsored the "Challenge for 8 Hours"

The "Challenge 8 Hours" 20 13 charity cross-country hiking race has been strongly supported by caring people and caring enterprises since its launch. NORTHLAND was the supporting enterprise of last year's Challenge 8 Hours. Knowing that this year will be the second time, it is happy to say that it will continue to participate. Northland provided 1000 professional quick-drying T-shirts for the staff and volunteers of this year's competition.