2022 Taobao Store Operation Personal Work Summary 5 Articles.

How time flies! A new year is coming. According to the company's practice, it is necessary to start the annual summary of online store operation, and excellent people attach great importance to the annual work summary. How can we comprehensively write the annual summary of online store operation? The following are five essays on personal work summary of Taobao shop operation in 2022, which I collected for you. I hope I can help you. Please collect them.

2022 Taobao Store Operation Personal Work Summary Mode Chapter 5 (Chapter 1) XX was a year of rapid development of China e-commerce market. It's actually less than a year since I entered _, but I still don't know how to recall the harvest of this year. When the past reappears, I find that some beautiful things are still fresh in my mind, no matter what once bothered me or some obstacles that once stopped me from moving forward.

Before this job, I had contact with Taobao shop, which made me not very strange to release product information. It can be said that e-commerce is my real first job. As I have just entered the society, I am glad that I have chosen e-commerce. It is very rare to meet your favorite career from the beginning.

At first, I knew nothing about this field. I just think everything is boring. I repeat several of the same things every day. I kept repeating and doing it without interruption. I feel that life has been customized, so I have no so-called motivation and enthusiasm to do things. And I didn't know enough about _' s products at first, and I thought it was really not easy to sell them online. Until I received the first order for no reason, although I might be laughed at by my peers, the order of 100 yuan can be said to be insignificant, but it brought me unprecedented confidence. I used to think it was really difficult for this industry to do transactions on the Internet. Not only is the price high, but the assembled finished product also makes me back down on professional issues. I think this order of 100 yuan is not only 100 yuan, but also an affirmation of my work. From this time on, I understood where I should break through. Since we are not completely sure about the finished product, let's start from the side. Simple pipeline is not only easy to introduce to customers, but also can shorten the delivery time and reduce the waste of time consumed by workers.

If I only teach myself e-commerce, I think I may not be able to treat this job normally until now. This is not only the help of General X, but also the participation in the study of _ business alliance, the training of e-commerce, and the teaching of _ course. At first, the impression of e-commerce can only be described as "simple", but now it is no longer simply releasing product information, but contains many deep-seated network factors, and some professional problems even I can't fully grasp now.

I think the most important prerequisite for doing e-commerce is to have a good understanding of the products. If you can't explain professional problems when facing guests, you may face the loss of potential customers. Talk about products in a confident and authoritative tone. I believe that products with advantages will definitely attract customers. Selling products is selling yourself, and selling yourself is far more important than selling products. Facing the object you want to sell, you should distinguish whether you are the real decision maker, whether you really want to buy your product, whether your competitors want to set the price or just want us to draw the design drawings for him, and so on.

Secondly, it is also a key step to arrange 8 hours working hours reasonably. Although I often feel that I don't have enough time and may lack a lot of things, I feel very fulfilled every day. Although some inquiries have nothing to do with our industry every day, I am very serious about every customer, and every Want Want will introduce our products, because I feel that few customers know our product knowledge in this area. I think e-commerce is really a gradual process. There may be no relevant inquiries when you first enter the contact website, or even inquiries in other fields, but in the long run, I believe everyone can receive their own orders.

Third, have an optimistic, cheerful and positive attitude, which determines behavior and is the premise of marketing. If you do something, treat it as a career you love, instead of feeling forced to do something you don't like. Doing things with a happy mood can really get twice the result with half the effort and devote yourself wholeheartedly. E-commerce is a long-term process, and short-term efforts and persistence cannot achieve the expected goals. Only by sticking to your goals and completing the tasks that need to be completed every day step by step, then even if there is really no actual effect, you will not feel bored inside, and a full sense of satisfaction will arise.

Finally, it is also important to keep learning e-commerce and accumulate knowledge. Since I entered _, I have been training and studying e-commerce with X, and I have gained a lot of knowledge from the activities of _ business alliance that I can't learn in the office at ordinary times. I have met many famous people who are very successful in the field of e-commerce, including _ teacher's network promotion and b2b marketing channels. The carpet bombing of b2b free members has provided me with a lot of help in releasing product information. Forum blogs and communities pay more attention to the online and offline communication of brand reputation, which gives me another way and means to promote the company's products; The density distribution of keywords also made me notice some technical places in product description. _ Teacher's search engine optimization also makes me more interested in the network. In addition to these courses, I also participated in the convening of the _ 1000-person online business conference, which was a major event. It is an honor to attend such a grand event. In addition to learning by external force, I will often go to forums, blogs and groups to learn all kinds of knowledge. Although these jobs take time, it is very worthwhile to gain some knowledge that can be used for yourself every day. For example, some functions of Baidu are learned from business friends in the group, forum articles and their own Baidu search.

The sales department has been stationed in _ for several months. Although life here is very different from before, study is still going on normally. Mainly studied the knowledge of website links. E-commerce really doesn't have much technical content. As long as you try more and study more, all problems will no longer be problems. The plan for next year will be to continue to do seemingly simple things again and again, just like this year. Slowly turn the original potential customers into actual orders. All efforts are the basis for the final turnaround. Bottom line: a seemingly tiny thing, if it is meticulous to the extreme, will glow and heat up one day.

2022 Taobao Store Operation Personal Work Summary Model Part V (Part II) I. Big Data (Excerpted from Taobao)

From the analysis of Taobao tourism category transactions, the transactions in XX years are lower than those in XX years. And the drop point is close to half. The turnover in XX accounts for 3% of the category, while in XX, 65438+ 10 is only 1.75% of the category. The data in XX is only 0.27% higher than that in XX, and the turnover in XX accounts for 1.48%.

From the big environmental data, it can be estimated that June 1 domestic cruise sales are not ideal under the whole tourism category, which is only equivalent to June 13.

Second, data analysis.

The total sales this month is 79 1, of which 337 are self-operated, 429 are Tongcheng and 25 are Tuniu. Self-employed 102, 4 1 person in the same journey, and Tuniu 16 on the regular voyage of the Three Gorges. From the analysis of self-operated data, this month's sales volume increased by 240% compared with that of _ _ _ _ _ _, and only 65438+1month of _ _ _ _ _ received 3 1 customer, and the self-operated data increased obviously.

Overall operation analysis, 1 participated in Taobao activities for 4 times, including 1 large-scale activities, and gained great support in terms of traffic and visitors through online publicity and official website drainage. The average daily page views reached 3 108, the average daily visitors reached 2,068, the average daily return visit rate was 7.0 1%, the average daily transaction conversion rate was 0.2 1%, the average daily user visit depth was 1, and the average daily page stay time was 182 seconds.

Third, the problem analysis

Judging from the overall data of 1 month, it is not surprising to achieve this result. From the overall operation, there are still many problems to be solved:

1, the optimization work is insufficient.

From the data analysis, Taobao's natural search traffic this month is only 24.52, the mall's natural search traffic is 15.58, and the daily natural search traffic is 40 times. From the analysis of normal turnover, this data is obviously not enough to support the normal development of the store, and it is obviously not in place in the optimization of baby titles and production scheduling.

2. Poor guidance.

Navigation, head-up, baby details page guidance is not enough. According to the data analysis, there are only 47 daily visits to the homepage, accounting for 2.27%, and the depth of user visits is only 1. As the most informative page, the home page should be guided. The related marketing of the baby page and the guidance of the activity page can greatly improve the depth of visit and the number of clicks.

3. Attractiveness needs to be improved

From the data analysis, the average residence time is 182 seconds, and there is still much room for improvement. The playing time of a video can completely exceed this time. In terms of information display and attraction, artists need to carefully analyze users' needs, make improvements and enhance data.

4. The through train needs to be optimized

The data shows that there are 73 clicks every day, and the click rate is only 0.09. No matter from the optimization of through train keywords or through train advertisements, there is room for improvement. Advertising should be more attractive. Relevant designs can be made according to market changes, seasonal changes, holiday changes and theme changes to attract customers and improve the click-through rate. From the popularity and transformation of keywords, we should focus on optimizing bidding and enhancing publicity breadth.

IV. Summary and Prospect

This month, through activities, Shanghai Baby Drainage and Shanghai product sales, we have occupied enough advantages to make up for our own shortcomings, thus reaching the data.

Facing the sales situation in February, it is still not very optimistic. Shanghai products are gradually withdrawing from the stage, and the regular route of the Three Gorges will be opened soon. Under the influence of February Festival, the work of collecting customers will face multiple problems. _ _ February tourism big data, turnover of 2.25%, 0.75% lower than 65438 10. If _ _ data is not as good as _ _ _, the sales work will be more difficult.

It is not difficult to see that Tongcheng has an advantage in the sales of products in Shanghai, but it is still not very prominent in the sales of products in the Three Gorges, and so is Tuniu. While the conventional lines of the Three Gorges Project are about to enter the sales period, the channel work still needs more improvement.

Verb (the abbreviation of verb) is the main task of next month.

1 to improve the optimization level.

Flow will be the key to success, so the optimization of natural flow is undoubtedly the most important. It will be the focus of this work to comprehensively improve the optimization of natural flow and do a good job of through train optimization.

2. Strengthen promotion.

Without the support of large-scale activities in February, it is necessary to do a good job of traffic purchase. Through train keyword bidding, network promotion and external traffic purchase will be supporting work.

3. Increase staffing

At present, the workload of operation and art design is too large, so it is necessary to increase the art promotion Commissioner in time. At present, designers have a lot of work to do, so they can't do analysis and improvement well. The manager's work is complicated now, so it is necessary to pay attention to the declaration of activities, the analysis, operation and optimization of the store, and there will inevitably be problems in his work. The promotion specialist can not only solve the search engine problem, but also help the store manager with the rest of the work. It's important to add this person. Faced with the growing number of artists' works, it is urgent to start their own businesses, and the shortage of artists will also become the core issue.

2022 Taobao Store Operation Personal Work Summary Mode Chapter 5 (Chapter 3) I have been engaged in e-commerce in * * company for half a year. After half a year's study and exploration, I have a deep understanding of online marketing. From the initial understanding of products, to the background operation management of B2B network sales, to product quotation and customer communication ... Generally speaking, the effect is ideal.

According to my personal point of view, I make a monthly summary of 65438+February as follows:

Nowadays, online sales are nothing new. From enterprises to individuals, online shopping has begun to be accepted. The advantage is convenience and material benefit. In the conventional trading industry, buyers shop around, but in the online market, they may shop around ten or even more. At present, the public's consumer psychology is to buy products with high cost performance. That is, the quality is guaranteed and the price is reasonable. If these two points cannot be broken through, it will be difficult to attract buyers. At this point, the company is quite mature.

I think another major factor for customers to conclude transactions on the Internet is to build trust. The negative impact of online fraud, especially on customers in different places, is the lack of trust. Therefore, while providing customers with cost-effective products, we should also eliminate the concerns between customers and our suppliers. Brand promotion is a good choice. Publish company-related product information and development trends on major websites ... Only when customers know the company in real time can they cooperate with the company with peace of mind. The first cooperation depends on service and sales skills, and the subsequent cooperation is the recognition and trust of customers who win by products.

While we shout out honest operators, we should also try our best to prove our commitment with actions.

"The road is long, Xiu Yuan, and I will go up and down." I personally need to strengthen a lot of places, I hope I can continue to learn and progress in my future work. Bring greater benefits to the company.

The company gave me unlimited encouragement and support. Under the leadership of the company, according to the policy formulated by the company, I quickly entered my own management role, so that I am good at communicating with others, and at the same time, I must have a strong sense of collective, fully listen to the opinions and suggestions of others, and be able to quickly integrate into the working group team to achieve the best benefits of the team. Through close cooperation with college students, the predetermined goal has been basically and effectively achieved. The following is my summary of the work in February of 65438+:

First, the main work.

1. Train and divide the work among college students and arrange their related work in the near future. Life experience and work experience of college students can be said to be almost zero. As soon as they leave school, they have a lot of discomfort in entering and leaving the company and society. The main reason for this maladjustment is that they don't know where to start their work and how to do e-commerce well. Training universities is the first step for me and my college students to achieve great success, so that they can fully familiarize themselves with the company's corporate culture and humanistic culture. The most important thing is to gradually get familiar with the products to be sold and the basic business processes, and understand what the company mainly does. Where is the market positioning? Where should our market target be invested? Who are the target market individuals and groups? When college students have a new and profound understanding of the company as a whole, they will arrange the daily work of each member separately, and each member has his own goals, so as to make full use of human resources.

2. Establish the platform of Taobao Mall, including product shelving, image processing, webpage art design, decoration template formulation, etc. My daily work in Taobao is: store decoration, data analysis, software application, activity registration with Taobao and online lectures. , including some promotion of Taobao Mall, such as taobao guest, Taobao shopkeepers and related forums and posts in Taobao Gang. The basic framework of network marketing has been initially established, but the real scale benefit has not yet been formed:

(1) After several months, Taobao Mall and the mall platform have been successfully opened, and now they have started to operate successfully and are gradually on the right track. The opening and operation of the two stores provided an important platform and channel for later promotion and investment promotion, especially for market dynamics and consumer information feedback; The experience and lessons accumulated in the operation process will also provide many ways and means worthy of reference and development for future work.

(2) Based on the actual situation of e-commerce work and the company's talent pool, it is planned to hand over the mall platform to a team of college students for planning next month to form an e-commerce sales team. Although the number of people is small, the internal division of labor is clear, focusing on giving full play to personal strengths, holding more meetings and exchanging ideas and experiences. In the future, with the continuous development of e-commerce, the number, structure, division of labor and quality of our reserve team members will be continuously improved and improved.

(3) With the increasingly fierce competition in the online market, in order to adapt to the situation, we have organized many promotional activities, including variety promotion and holiday promotion, but the effect is not obvious. Opening up the market is a headache, and finding potential customers is also a very profound knowledge. It takes a lot of effort to find out the reason, so I want to try advertising investment next year, including through train and Ali mom. Although the effect may be limited, it provides us with many experiences and lessons worthy of in-depth study to find out the characteristics of Taobao advertising and how to better play the role of advertising.

(4) According to Mr. Tao's request, by comparing the market situation, we know how to set the price, how to analyze the composition of the price, how to communicate the price with customers, how to float the price, how to calculate what is included in the cost and so on. Finally, after many adjustments to products and prices, the psychological price range acceptable to consumers is located and adjusted.

Second, the main problems

(1) Taobao is extremely competitive.

Through the analysis of the competitive market, it is obvious that although Taobao's market is not saturated, the competition in the market is already quite fierce. There are many conditions for competition. We have our advantages, but we also have disadvantages, such as unclear price positioning, immature market relations, limited contacts, lack of professional marketing team and technical personnel. In fact, the marketing team should not only be proficient in technology, but also know how to treat every customer into their circle, how to talk and how to establish relationships. I think this series should be studied and studied in depth.

(2) Affected by various rules of Taobao, online store credit, popularity, single product sales, etc. Fall into a vicious circle.

The vicious circle is mainly manifested in search rankings, and there are too few opportunities for home page display. If ranked according to the remaining time, each project will cycle to the home page for less than 3 minutes per week; If you rank by popularity, the home page shows shops with high credit, large single product sales and high popularity, then shops with low credit and low sales have little chance to turn over if they rely on normal development, because the less display, the less sales, the worse popularity and the lower ranking, thus falling into a vicious circle.

From the perspective of sustainable management of local specialty stores, franchisees we faced in the past or in the future may all be "half-way monks", so these aspects, such as industry awareness, professional level, product familiarity, management skills and promotion strategies, are inherently deficient, so how to effectively and flexibly guide and train franchisees in these aspects is also an important issue to be faced in the later period.

Third, the building of the mall platform.

Mall Platform Mall is mainly responsible for online marketing promotion, including question-and-answer platform, forum, Baidu Google Post Bar, Baidu Google Encyclopedia, website and blog information monitoring and daily maintenance of the website. According to the website or product, the promotion plan, SEO search engine optimization technology and advertising are written, and the common methods of website promotion are used for promotion. Combined with the company's situation, e-commerce work is as follows:

(1) Navigation website link;

(2) About 30 entries submitted by search engines need to be reviewed;

(3)SEO search engine optimization and keyword setting;

(4) Update the content of the company website and optimize the friendly links;

(5) Regularly publish corporate websites on Baidu, Google Search and other large portals and industry websites.

2022 Taobao Store Operation Personal Work Summary Model 5 (Chapter 5) Time flies, and half a semester has passed in a blink of an eye. In the past six months, I have gained a deeper understanding of the course of e-commerce operation and gained a lot of valuable knowledge.

I didn't know much about the course of e-commerce operation at first, so I was particularly at a loss when I first started class. Later, the teacher asked us to open Taobao shops in groups, which was an impossible task for me. I thought: Why do you want to open your own Taobao shop a few classes ago? Later, we groped for ourselves and asked the teacher questions we didn't understand. Taobao shop also opened smoothly. I realize how interesting it is to let myself explore and think in this way, so that I can exercise myself and enrich my skills. In the process of Taobao store operation, I have many insights:

1, the importance of posters to products.

At first, I thought it was enough as long as my products were good enough. Posters are not important. In the process of learning the course of e-commerce operation, I understand the importance of posters for a product. Creative posters can attract consumers' attention, while posters with content can meet consumers' needs to varying degrees. Therefore, posters have an inestimable effect on the sales of products.

2. The choice of baby will directly affect the operation of Taobao shop.

Through investigation, I found that more than half of the sellers on Taobao choose low-priced goods such as clothes and shoes. How to make your products stand out among many Taobao stores? First of all, your product must be attractive and acceptable to most people. Secondly, your products must have their own uniqueness and improve their competitiveness. Finally, I think we must be patient, stick to our products and don't give up halfway.

3. Shop decoration also has a great influence on products.

Many people think that shop decoration is not important, as long as their products are attractive enough. After studying the operation of e-commerce for half a year, I think good shop decoration can promote the products. Good things always make people reluctant to look away. So when others browse to their own Taobao shop and see that the decoration of the shop is gorgeous, they will continue to browse and finally choose the goods they want.

4. Master the importance of PS for opening Taobao shop.

There are many things that need to be done with PS in shop decoration. Especially when you are making posters, you need to use PS to make creative posters to attract consumers' attention. There is also the design of the detail page, which must be able to clearly display the content of the product and let consumers know the texture and material of the product more intuitively.

Through half a year's e-commerce operation study, I not only enriched myself, but also improved my ability. Although I encountered many difficulties in my study, I also felt depressed and discouraged. Later, with the help of my teacher, I overcame difficulties again and again, and my study was carried out smoothly. I also found that e-commerce operation is a very interesting course, and I am more and more interested in this course. I also believe that in the next study and life, I will work harder and strive for better results!