What is modern design?

Modernist design is often called "functionalist design", also known as "technical beauty", or "machine art".

Modernist design developed from architectural design. Around the 1920s, a group of advanced European designers and architects formed a powerful group to promote the so-called New Architecture Movement.

The content of this movement is very complex, including spiritual and ideological reforms, as well as technological progress, especially the use of new materials, thereby transforming the products that have been designed to serve the powerful for thousands of years. The position and principles were broken, and it also broke the thousands of years of tradition that construction relied entirely on wood, stone, and bricks.

Then, starting from the architectural revolution, it also affected urban planning and design, environmental design, furniture design, industrial product design, graphic design and communication design, etc., forming a truly complete modernist design movement.

Extended information:

Germany is one of the initiators of the modern design movement. As early as the beginning of the last century, German design pioneers had started from architectural design and engaged in the exploration and experimentation of modern design. . After the Nazis took power, these pioneers of modern design from Germany basically immigrated to the United States, thus promoting the development of modern design in the United States and resulting in the development and prosperity of internationalist design since the end of World War II. Modern design and Germany is inseparable.

German functionalist and rationalist graphic design also developed from the Ulm School of Design. Otto Escher, one of the founders of the Ulm School, an outstanding German designer, was instrumental in forming the German graphic design movement. The rational style of design plays a big role. He advocated the rational and functional characteristics of graphic design, emphasizing that design should be carried out on a grid in order to achieve highly ordered functional purposes.

The center of his graphic design is to require the design to allow users to read in the shortest time, with the highest accuracy and the lowest understanding error when reading graphic design text or graphics and images.

In 1972, Escher designed all the logos for the World Olympic Games held in Munich, Germany. He used his own principles to design a very rational set of logos with very good functions. Through the Olympic Games, His graphic design theory and style influenced the graphic design industry in Germany and other countries around the world, becoming the basis of the new rationalist graphic design style.

Baidu Encyclopedia - Modern Design