Traditional Culture Encyclopedia - Photography major - Is Shuangfeng Forest Farm worried that Zhao Jia Courtyard will ruin the image of Snow Country that has been developed for more than ten years?
Is Shuangfeng Forest Farm worried that Zhao Jia Courtyard will ruin the image of Snow Country that has been developed for more than ten years?
The "Xiang Xue Zhao Jia Courtyard", which was reported by netizens and asked tourists to make up the difference, has been removed from all major platforms, but the guest reviews are still retained. In dozens of comments, "staying away from the snowy countryside" has become one of the main reasons why Zhao's courtyard has been criticized by tourists.
In the introduction of the hotel, Zhao Family Courtyard mentioned that it is located in Xiang Xue National Forest Park of Hailin Shuangfeng Forest Farm. The map provided by the website shows that it should be located next to Dalin Highway, in the core area of Xiang Xue Scenic Area, surrounded by more than a dozen family hotels. However, according to tourists who live here, Zhao Jia Siheyuan is still 10 km away from Xiang Xue.
On June 4th, 65438/kloc-0, Dalin State Forestry Administration published the post "No matter how white the snow in Xiang Xue is, it can't hide the pure black heart! Don't go to Snow Country again! The verification report confirmed the location of Zhao compound. According to the report, the "Zhao Jia Courtyard" referred to in the post is an individual family hotel in Yong 'an Forest Farm, which is operated by a foreign contractor.
After the "accident" in Zhao's courtyard, most of the operators of family hotels in scenic spots hold a very complicated mood towards this colleague. On October 3rd, 65438/KLOC-0, when the storm just started to ferment, there were a lot of comments on the Internet, but the local tourists in Xiang Xue were still in an endless stream. And a day later, the impact of this storm began to really show. Fan, who opened a family hotel in the scenic spot on 13, told the Beijing Youth Daily reporter that since the morning of 65438+ 10/4, tourists who have reserved rooms have applied for check-out online. Fan realized that the "rat excrement" outside Zhao's yard had spoiled the "soup" of the whole snow country.
Fan Yuan is a lumberjack in Shuangfeng Forest Farm. In 2004, in response to the call of the forest farm, he invested more than 1 1,000 yuan, transformed several houses at home into family hotels, and started a farmhouse. Fan said that after his demobilization, he was assigned to Shuangfeng Forest Farm and had deep feelings for the forest farm. At that time, the forest farm was eager to find a "way out" other than logging, so several colleagues and I crustily skin of head and started traveling.
In the first few years, business was not good. "Over the past year 1000 people, mainly photographers and friends. Each family gets one point and may receive dozens of tourists every year. " Around 20 13, because of a variety show, Xiang Xue was all over the country at once, and countless tourists came from all over the country and took a beautiful photo in front of Xiang Xue's wooden house. In this year, Xiang Xue received 6.5438+0.8 million tourists, and in the second year it surged to 300,000.
Perhaps for other scenic spots in China, the number of hundreds of thousands of tourists a year is not outstanding, but considering that there are more than 100 households in Xue Cun, the tourist season is two or three months every winter, which is actually a very impressive number.
Fan is 60 years old this year and still insists on doing the business of family hotels. He said that many changes have taken place in family hotels in Xiang Xue over the years. At first, the villagers rebuilt their own old houses, and there was no toilet in the room. When tourists come, they can only go to the dry toilet in the village. "Many people in the city are not used to it, and their buttocks are frozen." Later, earth boilers were added to the village, and now the whole village has realized central heating. Most hotel rooms are equipped with separate bathrooms, "just like this city".
Fan can earn 300 thousand yuan a year now. He is very grateful for this change, and he is even more worried that his reputation will be corrupted, especially by hotels such as "Zhao Family Courtyard".
Fan said that after the fire in Xiang Xue, many family hotels appeared in several forest farms around Erdaohe and Yong 'an. Because they are not in the scenic area and lack supervision, these hotels are often complained by tourists about their high prices and poor attitudes.
In fact, most of these hotels are still far away from the scenic spots, so it is inconvenient to travel. All kinds of self-funded projects outside Xiang Xue Scenic Area, such as off-road vehicle crossing and Shili Gallery, cost two or three hundred yuan each time, so it is inevitable for group tourists to spend.
However, after paying the money, many tourists found that these so-called self-funded projects were actually contracted and operated by private individuals outside the Xiang Xue Scenic Area. Nuozi (a pseudonym), a veteran outdoor travel enthusiast who just returned from Xiang Xue, said that he never suggested his teammates to participate in so-called self-funded projects. Not only the quality of activities is uneven, but also it is difficult to find the person responsible in the event of an accident.
However, it has become an unspoken rule to participate in at least one or two self-funded projects in the tour group going to snow. For most tourists who go to the snow, it may not matter whether the scenic spot is within the mountain gate of Xiang Xue. In this wave of criticism of Xiang Xue, there are not a few people who accuse Xiang Xue of "shanzhai" and "cheating".
For Fan, the real snow country is only within the mountain gate. At the mountain gate, everyone attaches great importance to Xiang Xue's reputation.
In this round of controversy about Xiang Xue, tourists who have really been to Shuangfeng Forest Farm actually feel that it is "not so bad". In a photo of a scenic spot in Zhang Xiangxue shown by Nuozi, the flashing electronic screen scrolls to remind: "It is strictly forbidden for any operator who books or sells houses through the Internet to temporarily increase the price of the rooms sold." He said that all kinds of service bulletin boards and price bulletin boards can be seen everywhere in the scenic spot, and the prices of hotel meals are all on the wall. "It's really expensive, but it's also clearly marked and acceptable."
Nuozi feels that all kinds of owners and scenic spots in Xiang Xue are similar to other scenic spots in China. "It's not that there is no problem, but it's not much worse than other places." He said, "If there is an opportunity, I will go again."
Before New Year's Day, Zhao Dongmei, deputy director of the Propaganda Department of Dahailin State Forestry Bureau, introduced in an interview with the media that in order to ensure the service quality during Xiang Xue's ice and snow tourism, the bureau sent 30 cadres to Xiang Xue, and even the booth for baking sweet potatoes outside was taken care of by a special person to supervise the service quality and provide services to the owners. Zhang Zuotao, a supervision cadre, said that according to the requirements of the Tourism Department of the Provincial Forestry Department, he has to inspect 16 businesses every day, not only to check the sanitary conditions and occupancy, but also to supervise the service quality of the owners and check the number of guests in each room to avoid overcrowding.
10.4, 65438 Hailin State Forestry Administration responded to the storm by saying that a barrel of instant noodles in 60 yuan, Xiang Xue, fried noodles with sauerkraut in 78 yuan, eggplant stewed with shredded potatoes in 88 yuan, and a plate of fried meat at 288 yuan were not true. "60" is the product number of the self-service vending machine in the tourist service center, not the price in 60 yuan.
As of June 3rd, 65,438, the Tourism Bureau of Dalin Forest Region has received 2 1 complaints, confiscated 9 fake tourist guide cards1cards, ordered tour guides to return 70,779 yuan of illegal income, and handed over to the public security organs to detain and handle 4 illegal staff members of travel agencies. In addition, 20 yuan buffet breakfast, 38 yuan buffet lunch, 38 yuan buffet casserole and 78 yuan buffet hot pot are also launched in the scenic spot to control and stabilize the catering price in the scenic spot.
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